VW reboots to more flexible U.S. advertising strategy
VW of America's marketing vice president discusses the automaker's creative pivot and how it is taking an ‘ebb and flow’ media approach amid supply shortages......»»
Refreshed 2025 VW Taos subcompact crossover pricing starts at $26,420
The refreshed model gains a slight boost in power, a different transmission on certain configurations and design tweaks inside and out......»»
VW Group"s Cupra brand to enter North American racing series ahead of U.S. launch
VW Group's Cupra brand plans to enter the U.S. market by the end of the decade and to go racing here even sooner......»»
A new plasma-based technological design boosts graphene production by more than 22%
Harder than a diamond, stronger than steel, as flexible as rubber and lighter than aluminum. These are just some of the properties attributed to graphene. Although this material has sparked great interest in the scientific community in recent years,.....»»
Nvidia might double down on its controversial pricing strategy
If you thought the RTX 40 series was expensive, wait until you see what Nvidia might be serving up with the 50 series graphics cards......»»
GM ditches failed Ultium battery branding as its EV sales soar
GM says it's time to embrace new cell formats and chemistries. General Motors is shaking up its electric vehicle strategy once again. Despite bumper EV sales in 2024, the US autom.....»»
Homegrown technicians bolster teams
Westside Lexus’ recruiting programs focus on high schools and colleges in the Houston area and have benefited from word-of-mouth advertising......»»
General Motors is ditching Ultium branding for its EV batteries
GM says it's time to embrace new cell formats and chemistries. General Motors is shaking up its electric vehicle strategy once again. Despite bumper EV sales in 2024, the US autom.....»»
GM expects lower EV losses in 2025, will drop Ultium name
GM executives did not say if EVs will be profitable in 2025. They pointed to the improving trajectory as a sign of progress in GM's EV strategy......»»
Cryo-electron microscopy provides new insights into the cell"s repair system
The membrane that surrounds cells in living organisms is extremely flexible and sensitive. How it protects itself from damage and renews itself is crucial for many life processes, and is not yet fully understood in detail. Scientists at Forschungszen.....»»
Why it"s so hard to kick fossil fuels out of the sports industry
Governments and public relations firms are under pressure to, in UN secretary-general António Guterres's words, stop "fueling the madness" and ban fossil fuel advertising or cut ties with the industry......»»
Research team develops metallodrug-antibiotic combination strategy to combat superbugs
Antimicrobial resistance (AMR) bacterial infections have become a serious problem threatening human health worldwide. The overuse of antibiotics has promoted drug-resistant mutations in bacteria, causing almost all clinically used antibiotics to deve.....»»
Team presents new theoretical strategy for generating asymmetric distributions in probability and statistics
As is well known, the normal distribution is a key tool in probability and statistics. It can be described as a distribution that obeys a universal rule derived from one of the most important theorems in probability: the central limit theorem, often.....»»
OTAVA S.E.C.U.R.E. Score simplifies cybersecurity strategy for businesses
OTAVA introduced the OTAVA S.E.C.U.R.E. Score to help businesses further improve their security posture. The S.E.C.U.R.E. Score is a dynamic metric that assesses vulnerabilities, and makes recommendations on how to close security gaps and minimize ri.....»»
EU tariffs on Chinese EVs will not lead to price rises — for now
MG, BYD and VW's Cupra say they will not increase prices on EVs they export to Europe from China even after EU countries approved punitive tariffs......»»
How Mercedes, others aim to make cars mobile entertainment hubs
BMW and VW are working with AirConsole to provide video game apps for in-car entertainment......»»
Phage cocktail shows promise against drug-resistant bacteria
Researchers have a new battle tactic to fight drug-resistant bacterial infections. Their strategy involves using collections of bacteriophages, viruses that naturally attack bacteria. In a new study, researchers at the University of Chicago Pritzker.....»»
Research reveals how media coverage helped successfully mitigate forest fires in the Brazilian Amazon
A new study from the University of California San Diego's School of Global Policy and Strategy reveals that public outcry can lead to significant environmental action, even when public administrations are openly hostile to environmental priorities......»»
Age of Empires Mobile is the worst kind of mobile spinoff
Age of Empires Mobile turns the PC strategy series into a historical gacha game with initially disappointing results......»»
How VW Group of America is navigating U.S. port strikes
The German automaker may need to divert giant vessels to open ports if the strike drags on......»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»