U.S. SEC probes VW "Voltswagen" marketing stunt, report says
The stunt, which came just ahead of April Fool’s Day, was meant to call attention to its electric vehicle efforts, the carmaker said......»»
Dell responds to return-to-office resistance with VPN, badge tracking
Report claims new tracking starts May 13 with unclear consequences. Enlarge (credit: Getty) After reversing its positioning on remote work, Dell is reportedly implementing new tracking techniques on May 13 to ensure its.....»»
Consumers report significant rise in diet satisfaction since January
The share of consumers who indicated they are either "rather happy" or "very happy" with their diets rose from 81% in January 2024 to 87% last month, according to the April 2024 Consumer Food Insights Report. This surprising finding follows extensive.....»»
New 13-inch iPad Air will eat into iPad Pro sales
A new report predicts that sales of the new iPad Pro will be affected both by its higher price than before, and by the appeal for consumers of the lower-cost 13-inch iPad Air.New iPad Pro (source: Apple)Trendforce has previously and rather obviously.....»»
New iPads, Pencil, Keyboard – Report card on the latest products
Yesterday’s Let Loose event announced new iPads, Apple Pencil, Magic Keyboard – plus a few surprises, some pleasant, some not. There were no major surprises to the actual iPad announcements, as they were very much in line with what we’d been.....»»
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to T.....»»
97% of organizations hit by ransomware turn to law enforcement
Sophos has released additional findings from its annual “State of Ransomware 2024” survey. According to the report, among organizations surveyed, 97% of those hit by ransomware over the past year engaged with law enforcement and/or official gover.....»»
How workforce reductions affect cybersecurity postures
In its State of Pentesting Report, Cobalt reveals an industry struggling to balance the use of AI and protecting against it, while facing significant resource and staffing constraints. Pentesting plays a key role in addressing this challenge, equippi.....»»
U.S. Trade Representative Flags Vietnam as a Leading Source of Online Piracy
The Office of the United States Trade Representative has released its annual Special 301 Report, calling out countries that fall short on anti-piracy enforcement and other forms of intellectual property protection. Countries such as Argentina and Chi.....»»
Why legal changes aimed at preventing frivolous litigation motivate firms to avoid recalling products
Researchers from University of Adelaide and University of Danang have published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products......»»
Apple’s theatrical movie strategy may soon start to shift, says report
In the last year, Apple has significantly ramped up its movie offerings with a string of high-budget, big-name films receiving wide theatrical releases and long exclusivity windows before hitting Apple TV+. While the earlier days of Apple-funded.....»»
Report: Sonos Ace headphones will get wired and wireless lossless audio
A new report claims to offer details on many of the features of Sonos' as-yet-unreleased Ace headphones......»»
Report: Apple mulling potential partnership with Rivian
Earlier this year, Apple canceled its decade-long Project Titan electric car initiative, but a new report from DigiTimes says that Apple’s electric vehicle ambitions might not be over. According to the story, Apple is “assessing the possibility o.....»»
Only 45% of organizations use MFA to protect against fraud
Most businesses struggle with identity verification and have concerns over ability to protect against AI, according to Ping Identity. Despite stronger protection solutions available, many organizations aren’t taking full advantage. The report, base.....»»
Cybercrime stats you can’t ignore
In this article, you will find excerpts from various reports that offer stats and insights about the current cybercrime landscape. Behavioral patterns of ransomware groups are changing GuidePoint Security | GRIT Q1 2024 Ransomware Report |.....»»
Apple reportedly developing new dedicated chip for AI data centers
Apple has been investing a lot in artificial intelligence recently, and soon the company will introduce its own generative AI to the world. In fact, it looks like the company is taking AI seriously, as a new report claims that Apple is developing a n.....»»
Rivian to report Q1 earnings as EV maker cuts costs, prepares new models
While Rivian announced an $827 million incentive package from the state of Illinois last week, analysts still expect it to burn through billions in cash this year......»»
GM-backed self-driving firm Momenta filing for U.S. stock offering, report says
Momenta is working with China International Capital Corp., Goldman Sachs and UBS Group on a potential listing that may happen as early as this year, Bloomberg reported. The IPO could raise $200 million to $300 million......»»
Some Intel CPUs are about to take a big performance hit, report says
A new report claims Intel will enforce some strict power limits on motherboards to counter a recent wave of instability......»»
iPhone 15 Pro Max beats Samsung to be the top-selling smartphone in the world, says report
We’ve got a new report from Counterpoint Research today on the state of global smartphone shipments. The high-end, newest iPhone was more popular than all of the other iPhone models and was the top pick against Samsung’s flagship and mid-range sm.....»»
A unique Apple marketing campaign for iPhone that you’ve probably never seen
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to co.....»»