TikTok is being used by vape sellers marketing to teens
TikTok has a vaping problem. Although a 2019 U.S. law made it illegal to sell or market e-cigarettes to anyone under the age of 21, TikTok videos featuring top brands of disposable e-cigarettes and vapes for sale have been relatively easy to find on.....»»
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts......»»
Of course, the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Of course the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Study traces wild cat eye color diversity to ancient ancestor
Fans of Clementine, the cat who recently captivated TikTok with her rare eye color, should take note. The piercing golden gaze of cheetahs, the striking blue stare of snow leopards, and the luminous green glare of leopards are all traits that can be.....»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
Edmunds" new digital campaign turns to TikTok, YouTube, Meta
Online car shopping guide Edmunds is running a sports-themed fall social media advertising campaign to boost brand awareness and help retailers sell more cars......»»
Gambling marketing and the Premier League—the continued failure of industry self-regulation
New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk......»»
Q&A: What"s behind the ban on cell phones in K-12 schools?
This school year, many of the nation's adolescents and teens are sitting in class without the device that can sometimes feel like an added appendage: their smartphones......»»
Scientists become a source of hope and information on TikTok, Instagram
Peter Neff understands the allure of the world's fifth-largest continent......»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
Viking Therapeutics, Inc. (VKTX): Biotech Breakthrough or Short Sellers’ Target?
Viking Therapeutics, Inc. (VKTX): Biotech Breakthrough or Short Sellers’ Target?.....»»
Days after posting mugshot of a boy accused of school threat, sheriff puts video of 2 teens online
Days after posting mugshot of a boy accused of school threat, sheriff puts video of 2 teens online.....»»
New research reveals how "home" affects psychological well-being in a mobile world
A new study by Zahra Sharifonnasabi, Senior Lecturer in Marketing and Co-Director of the MINDS Research Group at Queen Mary University of London, sheds light on the link between "home" and psychological well-being for people who frequently move acros.....»»
Instagram just got a lot safer for teens
New Teen Accounts help protect kids on Instagram and give parents more control over what their children see on the app......»»
US can’t ban TikTok for security reasons while ignoring Temu, other apps
TikTok's survival in the US may depend on an appeals court ruling this December. Enlarge / Andrew J. Pincus, attorney for TikTok and ByteDance, leaves the E. Barrett Prettyman US Court House with members of his legal team as the.....»»
Research reveals reality of puberty for Ice Age teens from 25,000 years ago
New research shows Ice Age teens from 25,000 years ago went through similar puberty stages as modern-day adolescents. In a study published today in the Journal of Human Evolution of the timing of puberty in Pleistocene teens, researchers are addressi.....»»
How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»