The Marketing Value of Authentic Celebrity Brand Partnerships
Much has changed in the 140 years since the first celebrity-brand partnership, however, much has stayed the same. Continue reading........»»
VW China marketing chief Jochen Sengpiehl deported after drug test, reports say
Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal investigation after he was deported to Germany from China......»»
VW China marketing chief Jochen Sengpiehl deported after drug test
Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal investigation after he was deported to Germany from China......»»
VW China marketing chief Jochen Sengpiehl deported after drugs test
Veteran marketing executive Jochen Sengpiehl's future at VW is uncertain. The automaker has launched an internal investigation after he was deported to Germany from China......»»
Ram"s U.S. sales are rebounding after incentive drive, CEO says
Light-truck brand is trying to clear inventory ahead of two new launches by year-end: the all-electric Ram REV, and the Ramcharger, a battery-powered pickup with an on-board gas generator to boost range and towing capacity......»»
Tim Cook’s side hustle as Nike board director just got tougher
Apple CEO Tim Cook has been the main independent board director for sneaker company Nike for the past 19 years, but the brand is currently facing its biggest challenge during that time … more….....»»
Apple CEO Tim Cook continues to kick it with Nike almost 20 years later
Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through some stormy weather.Tim Cook's custom-made sneakers from May's iPad Pro launch - Image source: Apple via HypebeastLike Apple,.....»»
The "Club Med" lesson: How service organizations can improve employee well-being and enhance the work experience
Researchers from Nanyang Technological University and EM Lyon have published a new Journal of Marketing study that describes how, under certain conditions, customer interactions can rejuvenate service employees......»»
The Samsung Galaxy Z Fold 6 is already on sale at $300 off
The Samsung Galaxy Z Fold 6, the brand's latest flagship foldable smartphone, is already on sale with a $300 discount for the 512GB model. You need to hurry!.....»»
Nissan sales boss downshifts beleaguered brand"s U.S. share target
The former Lexus marketer is working to flip old perceptions and draw new buyers by targeting the rational and emotional impulses involved in car buying......»»
Tetris Forever includes a new game with a time-warping twist
We checked out Tetris Forever ahead of its November release and we got to play a brand new game created for the collection......»»
Meta to use facial recognition to crack down on celebrity scam ads
Meta is bringing back facial recognition technology, this time as a way to crack down on celebrity scam ads on Facebook and Instagram......»»
Best Vizio TV deals: Cheap smart TVs starting at $131
Vizio is a great TV brand if you're looking for both affordability and capability, and its TV lineup is even more affordable with these Vizio TV deals......»»
Deals: M4 iPad Pro, iPad mini 7, MagSafe chargers, iPhone 16 cases, and more
Joining the ongoing pre-order offers on the brand new iPad mini 7 that can net you one from $239, Amazon is also now offering its lowest price yet on the most affordable M2 iPad Air configuration starting down at $529 shipped. From there we move over.....»»
I used the brand new Oura Ring app. Here’s why you’ll want it
I've been using the redesigned Oura Ring app with the Oura Ring 3 and Oura Ring 4, and now understand if it's worth the monthly subscription or not......»»
Deals: M2 iPad Air $529 all-time low, new official Apple Watch Alpine/Trail Loops, HomeKit Secure Video cam, more
Joining the ongoing pre-order offers on the brand new iPad mini 7 that can net you one from $239, Amazon is also now offering its lowest price yet on the most affordable M2 iPad Air configuration starting down at $529 shipped. From there we move over.....»»
New study shows how innovation helps new brands stay "on brand"
Over the last several years, Roomba, a brand of robotic vacuum cleaners made by the company iRobot, has grown to control 20% of the vacuum market overall, gaining ground on long-time legacy brands like Hoover, Dyson and Black & Decker......»»
Deals: iPad mini 7 pre-order offers, M4 iPad Pro $200 off, black Apple Watch Trail Loop, MagSafe gear, more
While we are still tracking the best price ever on Apple Pencil Pro, it is now compatible with the brand new iPad mini 7 that just debuted yesterday and we have detailed some ways to secure a pre-order with hundreds in savings right here. From there,.....»»
Apple previews new iPhone features including enhanced caller ID for businesses and brand logos in Mail
Apple today announced an extension of the Apple Business Connect program, which allows companies to submit information about their businesses to Apple to be surfaced in Apple Maps, Siri and increasingly more places across the operating system. In.....»»
iPhone SE isn’t known for new tech, but one cutting edge upgrade is coming
No one knows what the ‘SE’ in iPhone SE really stands for. But we do know one thing: Apple’s SE devices aren’t known for introducing brand new tech. That’s set to change this spring, though, when the new iPhone SE is expected to come with o.....»»
This new scarily realistic AI-call scam is targeting Gmail users
Gmail users are being targeted by authentic looking AI scams......»»