The Marketing Value of Authentic Celebrity Brand Partnerships
Much has changed in the 140 years since the first celebrity-brand partnership, however, much has stayed the same. Continue reading........»»
New iPad mini tidbits: All the details you might have missed
Today Apple announced a brand new iPad mini. The headliner feature is an A17 Pro chip that enables Apple Intelligence support. But there are all kinds of smaller tidbits worth noting about the new device. Here are the details you might want to know b.....»»
Drugmakers can keep making off-brand weight-loss drugs as FDA backpedals
FDA is reviewing its decision to remove tirzepatide drugs from the shortage list. Facing a lawsuit, the Food and Drug Administration has decided to reconsider its decision to take.....»»
Color complexity in social media posts leads to more engagement, new research shows
If you work in digital marketing, you don't need to be told a picture's worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts.....»»
Nothing’s next phone is the result of an unusual collaboration
Nothing is about to reveal a special version of the Phone 2a, which has been imagined and designed with the help of the brand's community......»»
2025 Porsche Macan EV first drive: electrifying a bestseller
The second-generation Porsche Macan is exclusively offered as an EV, which represents a bold move as it's one of the brand's best sellers......»»
Xiaomi’s POCO Brand to Close Down its Online Stores in Europe
Interestingly enough, POCO's Indian website remains safe. The post Xiaomi’s POCO Brand to Close Down its Online Stores in Europe appeared first on Phandroid. Xiaomi’s POCO sub-brand has undoubtedly been one of the most successf.....»»
Is academic "TikTok" the future of learning?
There could be more value to vlogging than trying to become an internet personality, with a recent study exploring how the practice could boost university student engagement and ensure their work is authentic......»»
iOS 18 fixed my motion sickness problem with one new feature
Apple can sometimes dip into hyperbole with its marketing. But every now and then, a new iPhone or software feature truly is “life changing.” For me this year, that feature has been Vehicle Motion Cues in iOS 18, which fixed my motion sickness......»»
Meet the Edifier NeoDots Earbuds: Hybrid ANC, 17-Hour Battery, and More
Priced at $129, the Edifier NeoDots come with a wide set of features. The post Meet the Edifier NeoDots Earbuds: Hybrid ANC, 17-Hour Battery, and More appeared first on Phandroid. Veteran electronics brand Edifier is certainly no stranger.....»»
VW Group"s Cupra brand to enter North American racing series ahead of U.S. launch
VW Group's Cupra brand plans to enter the U.S. market by the end of the decade and to go racing here even sooner......»»
Lexus overtakes recall-afflicted BMW in Q3 sales race
Luxury brand deliveries inched 2.4 percent higher in the third quarter to 502,211 vehicles......»»
Local craft beer consumers lose loyalty when their favorite brands are acquired, finds study
Local craft beer consumers don't seem to like it when their favorite brands are acquired, showing displeasure through spending habits, according to a new study on brand loyalty and craft beers......»»
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts......»»
Social media users opt for new privacy haven, study finds
Does it feel as if social media is becoming less social? The increasing number of brand ads and paid placement by influencers, as well as polarized public posts on various issues, is forcing more users to opt for private chats and groups, according t.....»»
Of course, the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Of course the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Deals: Silver Apple Watch Series 10 all-time low, iPad Smart Folio, up to 30% off leather and metal bands, and more
Joining ongoing all-time low prices on the new black Titanium Apple Watch Ultra 2, today’s deals are headlined by the best offer yet on the 46mm Apple Watch Series 10 with the silver aluminum case alongside a host of brand new metal and leather ba.....»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
I compared two brand new Lunar Lake laptops — here’s what I’d buy
The Asus Zenbook S 14 and ExpertBook P5 are two of the first Lunar Lake laptops. The Zenbook shows off the chipset's efficiency, but the ExpertBook is cheaper......»»