The confluence influence
Someone once infamously remarked that the public has "had enough of experts." This is so obviously not the case in so many walks of life, of course, including marketing and commerce. Social media, for instance, has given a platform to experts in prod.....»»
English Premier League football club"s performance can influence students" choice of university, research finds
Students can be swayed by the performance of English Premier League (EPL) football clubs when choosing a university, according to research......»»
Microbe dietary preferences found to influence effectiveness of carbon sequestration in deep ocean
The movement of carbon dioxide (CO2) from the surface of the ocean, where it is in active contact with the atmosphere, to the deep ocean, where it can be sequestered away for decades, centuries, or longer, depends on a number of seemingly small proce.....»»
Sweeping global study charts a path forward for climate-resilient agriculture
Around the world, research on climate change and agriculture has revealed a complex two-way relationship. Global agriculture is a major driver of climate change, extinctions and pollution, and its influence on the environment is growing. At the same.....»»
Murdoch to Musk: How global media power has shifted from the moguls to the big tech bros
Until recently, Elon Musk was just a wildly successful electric car tycoon and space pioneer. Sure, he was erratic and outspoken, but his global influence was contained and seemingly under control......»»
Trump plan for Musk-led efficiency commission could give CEO influence over rules for his work, wealth
Donald Trump's plan for a Musk-led efficiency commission could put him in position to change the rules for corporate America, including the industries in which his companies compete......»»
STEM afterschool programs" benefits extend to friend groups
Research has established that youth participation in science-focused afterschool clubs leads to a higher science identity—or seeing oneself as a science kind of person or as a scientist—and that peers exert influence over interests, even in acade.....»»
Chinese influence campaigns targeted US voters, research finds
Chinese backed campaigns pushed propaganda and spam content on social media.....»»
The right to be wrong: How context or human rationality may influence our decisions
Conventionally, decision-making is portrayed as a rational process: individuals calculate potential risks and aim to maximize benefits. Yet, our brains do not always endorse rational action, particularly when an immediate response is required. Someti.....»»
What"s in the foods we eat? Researchers develop a food microbiome database
Microbes are part of the food we eat and can influence our own microbiome, but we know very little about the microbes in our foods. Now, researchers have developed a database of the "food microbiome" by sequencing the metagenomes of 2,533 different f.....»»
Do future actions matter more than past deeds? It depends on time and culture
It's not just about right and wrong: Time and culture also influence our moral compass, Cornell-led psychology research finds......»»
From genome to grocer"s aisle: Decoding the Chinese cherry for firmer fruits
A significant milestone in horticultural genomics has been reached with the successful decoding of the tetraploid Chinese cherry genome. A recent study provides essential insights into the genetic factors that influence fruit firmness, a critical tra.....»»
Pore structure characteristics found to influence carbon mineralization under conservation tillage
Soil aggregates are the basic units of soil structure and serve as a reservoir for soil carbon, playing a crucial role in the carbon cycle of ecosystems. The pore characteristics of soil aggregates influence the mineralization of soil organic carbon......»»
How Russian gender-based disinformation could influence the 2024 US presidential election
Most people have a general understanding of disinformation—false information that is intentionally created to cause harm. Disinformation becomes "gendered" when deliberately false information draws on common understandings of issues like masculinit.....»»
The atmosphere in the room can affect strategic decision-making, study finds
The atmosphere within a group can influence the outcome of strategic decision-making, according to a new study co-authored by Bayes Business School (formerly Cass). The research is published in the Academy of Management Journal......»»
US presidential elections can influence local prosecutor races
National politics don't stay in the federal arena. Instead, they are increasingly filtering down to local races—including the prosecutor's office......»»
Shaping dairy farm vaccination decisions: Social pressure and vet influence
A new study by Prof. Eyal Klement and Ph.D. Student Michal Morgenstern from the Koret School of Veterinary Medicine at the Hebrew University, in collaboration with Dr. Jaap Sok from the Business Economics Department at Wageningen University and Resea.....»»
Economists uncover hidden influence of top campaign donors
The death of a top donor during an electoral cycle decreases the likelihood that a candidate will be elected by more than three percentage points, according to an innovative new study by Cornell economists and colleagues......»»
Dark matter seen through forest: Study examines matter distribution and supports unknown influence or new particle
The dense peaks in the wavelength distribution graph observed in a Lyman-Alpha forest indeed resemble many small trees. Each of those peaks represents a sudden drop in "light" at a specific and narrow wavelength, effectively mapping the matter that l.....»»
Astronauts find their tastes dulled, and a VR ISS hints at why
The visual environment of the ISS seems to influence people's experience of food. Enlarge / The environment you're eating in can influence what you taste, and space is no exception. (credit: NASA) Astronauts on the ISS t.....»»
Digital food ordering drives increased indulgence and spending, study reveals
As restaurants increasingly embrace technology for placing food orders, a new University of South Florida study reveals that digital ordering platforms significantly influence consumer behavior, often leading to more indulgent food choices and increa.....»»