Study examines how ad strategies of the Great Depression can inform today"s crisis communications
The COVID-19 pandemic was not the first time a crisis swept through the nation and beyond, forcing businesses and media to find ways to reach people in uncertain times. A new study from the University of Kansas has analyzed newspaper advertising stra.....»»
Denali Fault found to have torn apart ancient joining of two landmasses
New research shows that three sites spread along an approximately 620-mile portion of today's Denali Fault were once a smaller united geologic feature indicative of the final joining of two land masses. That feature was then torn apart by millions of.....»»
Study reveals flies more vulnerable than bees to climate change
Despite their reputation as buzzing nuisances, flies serve a critical role as some of the Earth's most prolific pollinators—and new research led by Penn State scientists suggests they are increasingly at risk due to rising global temperatures......»»
This “premium performance” Sony TV has a $700 discount today
With its high brightness, rich colors, and great motion performance, it’s hard to argue with the Sony 65-inch X93L mini-LED TV, especially when it’s $700 off!.....»»
We loved the Google Pixel 9 Pro XL, and it’s on sale today
The Google Pixel 9 Pro is one of the best smartphones Google has ever produced, and today, you can get the 256GB unlocked version of the device for only $950......»»
How to solve the Three Eyed Gate puzzle in Indiana Jones and the Great Circle
Even Indy doesn't like light puzzles in Indiana Jones and the Great Circle. The three eyed gate puzzle is mandatory, though, so we will help you solve it......»»
Rumor Replay: Apple’s foldable iPad and iPhone are coming, AirTag 2 and more
This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Apple’s foldable iPad and iPhone are coming, plus a fresh Magic Mouse approach, and AirTag 2. He.....»»
Journal that published faulty black plastic study removed from science index
Chemosphere cut from Web of Science, which calculates impact factors. The publisher of a high-profile, now-corrected study on black plastics has been removed from a critical index.....»»
The New Glenn rocket’s seven powerful engines may light up as soon as today
"Maybe, maybe, maybe today, maybe soon. I think it's very soon." In a widely anticipated test, Blue Origin may ignite the seven main engines on its New Glenn rocket as soon as Thu.....»»
Home Assistant’s Voice Preview Edition is a little box with big privacy powers
Home Assistant’s voice device is a $60 box that’s both focused and evolving. Home Assistant announced today the availability of the Voice Preview Edition, its own design of a.....»»
Sugar solution matches antibiotics in treating cow infections
A concentrated sugar solution could be just as effective as antibiotics at treating a common infection in dairy cows, according to a new study led by researchers at Penn State. The results were recently published in the journal Frontiers in Veterinar.....»»
Experiments show power-motivated social media users disproportionately spread misinformation
People motivated by power and the desire to influence others are more likely to share fake news posts on social media, according to a new study led by a UCL researcher......»»
Climate change could trigger more earthquakes, study suggests
A recent Colorado State University study published in the journal Geology demonstrates that climate change can affect the frequency of earthquakes, adding to a small but growing body of evidence showing that climate can alter the seismic cycle......»»
How prepared are we for another pandemic? Study provides mathematical insights into airborne viral transmission
Half a decade on from the start of the COVID-19 pandemic, a study by the University of Surrey highlights the significant impact of combined public health measures in reducing airborne viral transmission. High-quality face masks were shown to reduce t.....»»
Researchers unveil chip for quick antibiotic monitoring in water
Antimicrobial resistance (AMR) is a growing global health crisis because of microbes, such as bacteria, becoming resistant to antibiotics. A leading factor in this rise is the improper use and disposal of antibiotics in the environment......»»
Ancient Mars" thick crust could have supported hidden water reservoirs and rare magmas, new research suggests
A new study explores how variations in Mars' crustal thickness during its ancient history may have influenced the planet's magmatic evolution and hydrological systems. The research, published in Earth and Planetary Science Letters, suggests that the.....»»
Sustainability not an important criterion in top executives" remuneration
A study by an international team of researchers from the University of Tübingen and the HEC business school in Paris has shown that the payment of bonuses to executive board members in large European corporations is only minimally influenced by whet.....»»
Cellular RNA plays key role in antiviral defense, study finds
Scientists have uncovered a new role for a cell's own RNA in fending off attacks by RNA viruses. Some of the cell's RNA molecules, researchers found, help regulate antiviral signaling. These signals are part of the intricate coordination of immune re.....»»
Deals: M4/Pro MacBook Pro up to $250 off from $1,399, iPad 10 $250, iPhone SSDs, HomeKit gear, more
Today’s 9to5Toys Lunch Break is headlined by a pair of return all-time lows on Apple’s most affordable M4 and M4 Pro MacBook Pro configurations. You’re looking at $200 and $250 off, respectively, to mark the return of the best prices ever on th.....»»
Evolutionary study reveals toxic reach of disease-causing bacteria across plant kingdom
The capacity of bacteria to spread disease across the plant kingdom may be much more widespread than previously suspected, according to new analysis......»»
Algorithms can determine whether a whiskey is of American or Scotch origin
Two machine learning algorithms can determine whether a whiskey is of American or Scotch origin and identify its strongest aromas, according to research published in Communications Chemistry. The results also suggest that the algorithms can outperfor.....»»