Study examines how ad strategies of the Great Depression can inform today"s crisis communications
The COVID-19 pandemic was not the first time a crisis swept through the nation and beyond, forcing businesses and media to find ways to reach people in uncertain times. A new study from the University of Kansas has analyzed newspaper advertising stra.....»»
Why AI language models choke on too much text
Compute costs scale with the square of the input size. That's not great. Large language models represent text using tokens, each of which is a few characters. Short words are repr.....»»
Chang"e-6 farside basalts reveal a reinforced lunar dynamo
The evolution of the lunar dynamo is crucial for understanding the moon's deep interior structure, thermal history, and surface environment. A study by Chinese scientists conducted paleomagnetic analyses on basalts returned by the Chang'e-6 mission a.....»»
Report identifies UK regions with largest disability employment gap
The five areas in Great Britain where disabled people are least likely to be in employment compared with non-disabled people have been revealed in a new report from the University of Sheffield......»»
Active particles reorganize 3D gels into denser porous structures, study shows
Colloidal gels are complex systems made up of microscopic particles dispersed in a liquid, ultimately producing a semi-solid network. These materials have unique and advantageous properties that can be tuned using external forces, which have been the.....»»
Your black plastic kitchen utensils aren"t so toxic after all: But you should still toss them, group says
A recent study that recommended toxic chemicals in black plastic products be immediately thrown away included a math error that significantly overstated the risks of contamination, but its authors are standing by their conclusions and warn against us.....»»
Russia-Ukraine War"s unexpected casualties: Hungry people in distant nations
The war in Ukraine is causing hunger thousands of miles from the battlefields, according to a study in Communications Earth & Environment. Nearly three years of war in the "breadbasket of the world" has left croplands destroyed and forced laborers wh.....»»
Episode One Projector review: Cheap and compact, with consequences
Episode One is a small, budget projector that delivers the features you'd expect, but it has weaknesses in brightness and audio.Episode One Projector reviewA small projector simply saves space. They're great to have in dorms, apartments, and other sm.....»»
New research finds that your smartwatch band is laced with toxic forever chemicals
A study has revealed the presence of dangerous forever chemicals in bands sold by top brands. Interestingly, the more expensive they are, the higher the risk......»»
Sansui gaming monitors are on super sale for a limited time
Sansui has two great gaming monitors on sale for up to 40% off right now, and the least expensive is just $80......»»
Research reveals an inexpensive fix for California"s struggling wildflowers
California's native wildflowers are being smothered by layers of dead, invasive grasses. A new UC Riverside study shows that simply raking these layers can boost biodiversity and reduce fire danger......»»
New synthesis technique cuts drug development time and cost
A team of chemists from Scripps Research and Rice University has unveiled a novel method to simplify the synthesis of piperidines, a key structural component in many pharmaceuticals. The study, published in Science, combines biocatalytic carbon-hydro.....»»
Denali Fault found to have torn apart ancient joining of two landmasses
New research shows that three sites spread along an approximately 620-mile portion of today's Denali Fault were once a smaller united geologic feature indicative of the final joining of two land masses. That feature was then torn apart by millions of.....»»
Study reveals flies more vulnerable than bees to climate change
Despite their reputation as buzzing nuisances, flies serve a critical role as some of the Earth's most prolific pollinators—and new research led by Penn State scientists suggests they are increasingly at risk due to rising global temperatures......»»
This “premium performance” Sony TV has a $700 discount today
With its high brightness, rich colors, and great motion performance, it’s hard to argue with the Sony 65-inch X93L mini-LED TV, especially when it’s $700 off!.....»»
We loved the Google Pixel 9 Pro XL, and it’s on sale today
The Google Pixel 9 Pro is one of the best smartphones Google has ever produced, and today, you can get the 256GB unlocked version of the device for only $950......»»
How to solve the Three Eyed Gate puzzle in Indiana Jones and the Great Circle
Even Indy doesn't like light puzzles in Indiana Jones and the Great Circle. The three eyed gate puzzle is mandatory, though, so we will help you solve it......»»
Rumor Replay: Apple’s foldable iPad and iPhone are coming, AirTag 2 and more
This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Apple’s foldable iPad and iPhone are coming, plus a fresh Magic Mouse approach, and AirTag 2. He.....»»
Journal that published faulty black plastic study removed from science index
Chemosphere cut from Web of Science, which calculates impact factors. The publisher of a high-profile, now-corrected study on black plastics has been removed from a critical index.....»»
The New Glenn rocket’s seven powerful engines may light up as soon as today
"Maybe, maybe, maybe today, maybe soon. I think it's very soon." In a widely anticipated test, Blue Origin may ignite the seven main engines on its New Glenn rocket as soon as Thu.....»»
Home Assistant’s Voice Preview Edition is a little box with big privacy powers
Home Assistant’s voice device is a $60 box that’s both focused and evolving. Home Assistant announced today the availability of the Voice Preview Edition, its own design of a.....»»