Stellantis CEO Carlos Tavares blames marketing for Maserati"s stumbles
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
How Mazda’s new marketing approach is guided by Japanese philosophies
A new campaign from Mazda puts as much emphasis on human achievement as vehicle attributes. .....»»
Apple shares first example image made by Apple Intelligence: Craig Federighi’s dog
Apart from some marketing materials, we have not yet seen Apple Intelligence image generation features in action. Image Playgrounds and Genmoji are not currently available in the iOS 18.1 Apple Intelligence betas; they are rumored to launch as part o.....»»
Daily 5 report for Sept. 11: Stellantis gears up for electrified pickups and SUVs
The automaker will invest $406 million in three Michigan plants to build electrified pickups and SUVs......»»
Stellantis’ U.S. dealers call out CEO Tavares for damaging brands
Dealers also urged the CEO to spend more money to clear old inventory off their lots......»»
Desert titanium is the shiny new iPhone 16 Pro color, but is it more gold or gray?
The iPhone 16 Pro is getting a new color: desert titanium. It’s the focus of all of Apple’s product marketing shots. But look closely and you may just wonder, like I have, what color ‘desert’ really is. From some angles desert titanium looks.....»»
Stellantis investing $406 million in 3 Mich. plants
Assembly plants in Sterling Heights and Warren, Mich., will build electrified models alongside gasoline-powered vehicles......»»
SpaceX says regulators will keep Starship grounded until at least November
SpaceX blames the regulatory delay on "issues ranging from the frivolous to the patently absurd." Enlarge / Artist's illustration of catch arms ensnaring SpaceX's Super Heavy booster. (credit: SpaceX) The Federal Aviatio.....»»
X hires ex-Hyundai marketer Angela Zepeda as global head of marketing
X CEO Linda Yaccarino says the former automotive marketer will “further shape our transformation.”.....»»
Stellantis Temporarily Pauses Jeep Wrangler, Grand Cherokee Production
Stellantis Temporarily Pauses Jeep Wrangler, Grand Cherokee Production.....»»
Daily 5 report for Sept. 3: Which scandal had more impact? Fugitive Carlos Ghosn or cheating VW?
With auto industry scandals, the ex-Nissan chairman's escape from Japan is top of mind. Now, ex-CEO Martin Winterkorn is on trial over VW's emissions cheating......»»
Stellantis changes Jeep N.A. chief after 9 months
Ram brand executive Bob Broderdorf succeeds Bill Peffer as head of Jeep in North America, while Peffer replaces Phil Langley as head of dealer network development......»»
Plenty of ups and downs are key to a great story, research finds
Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto's Rotman School of Managemen.....»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»
Chrysler heir to Stellantis: Sell iconic brands to me
Walter P. Chrysler's great-grandson, in an open letter to Stellantis CEO Carlos Tavares, proposes a "graceful and profitable exit" for the Chrysler and Dodge brands......»»
Spotify blames Apple for breaking its Spotify Connect feature
Spotify and Apple’s complicated relationship is facing another challenge. In the latest dispute, Spotify claims Apple has broken its Spotify Connect feature in one key way: volume button control. more….....»»
Hyundai Motor America marketing exec Angela Zepeda exits after losing CMO title
The company promoted Sean Gilpin into the role less than a month after giving him some of Zepeda’s duties related to performance marketing......»»
UAW workers rally outside Stellantis truck plant, blast CEO
The union has threatened to strike the automaker for failing to meet its commitment to reopen the idled Belvidere plant by 2027. Stellantis said the union has agreed to language in the contract that allows it to do so......»»
Top 5 stories of the week: Mazda"s incentives soar along with its sales; UAW threatens Stellantis
A quick look at the top automotive stories of the week as determined by reader interest......»»
Stellantis, GM slash headcount in Michigan but keep state incentives
Stellantis employed 38,913 people in the state at the beginning of 2023, a 7 percent year-over-year drop, according to data submitted to Crain’s. GM’s Michigan-based headcount of 50,316 at the start of 2024 represents a 9 percent decline from 202.....»»
Doctor decries Apple gift card discount "scam" after failing to understand the terms of the deal
An academic with a sideline in TikTok videos about marketing scams claims Apple defrauded her over an iPad discount — despite her getting precisely the deal she was promised and should have expected.Apple gift cardsThis will shock you, but it's pos.....»»