How to build a resilient brand
Great brands are built over the long haul, yet the macroeconomic cycle forces brand managers to continually re-adjust their strategy to changing short-term market conditions. In the current environment, for example, managers must prepare for a possib.....»»
Local craft beer consumers lose loyalty when their favorite brands are acquired, finds study
Local craft beer consumers don't seem to like it when their favorite brands are acquired, showing displeasure through spending habits, according to a new study on brand loyalty and craft beers......»»
GM drops Ultium name for EV platform
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability......»»
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts......»»
Social media users opt for new privacy haven, study finds
Does it feel as if social media is becoming less social? The increasing number of brand ads and paid placement by influencers, as well as polarized public posts on various issues, is forcing more users to opt for private chats and groups, according t.....»»
Future Android build could include a Gemini shortcut on the lock screen
It seems that Google is working on a new Android feature that could include a button on the lock screen that gives users access to Gemini. The post Future Android build could include a Gemini shortcut on the lock screen appeared first on Phandroid......»»
Taiwan Makes the Majority of the World’s Computer Chips. Now It’s Running Out of Electricity
Highly dependent on imported fossil fuels, soon to shutter its last nuclear plant, and slow to build out renewables, the world’s largest producer of advanced computer chips is heading toward an energy crunch......»»
AirPods 4 review: Pound for pound Apple’s best product [Video]
AirPods 4 are the best pound-for-pound product in Apple’s portfolio. These open-ear buds sound good and pack tremendous tech and software features into a ridiculously diminutive package. But it’s more than just that; AirPods are also a resilient.....»»
Uninstalled Copilot? Microsoft will let you reprogram your keyboard’s Copilot key
Copilot key becomes a "whatever" key in latest Windows Insider Preview build. Whether you care about Microsoft's Copilot AI assistant or not, many new PCs introduced this year hav.....»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Deals: Silver Apple Watch Series 10 all-time low, iPad Smart Folio, up to 30% off leather and metal bands, and more
Joining ongoing all-time low prices on the new black Titanium Apple Watch Ultra 2, today’s deals are headlined by the best offer yet on the 46mm Apple Watch Series 10 with the silver aluminum case alongside a host of brand new metal and leather ba.....»»
EVgo gets $1.05B loan to build 7,500 DC fast chargers
EVgo will focus on underserved communities where people can't charge at home. The electric vehicle charging company EVgo has secured conditional approval for a $1.05 billion loan.....»»
Mathematicians and climate researchers build new models for understanding polar sea ice
Polar sea ice is ever-changing. It shrinks, expands, moves, breaks apart, reforms in response to changing seasons, and rapid climate change. It is far from a homogenous layer of frozen water on the ocean's surface, but rather a dynamic mix of water a.....»»
I compared two brand new Lunar Lake laptops — here’s what I’d buy
The Asus Zenbook S 14 and ExpertBook P5 are two of the first Lunar Lake laptops. The Zenbook shows off the chipset's efficiency, but the ExpertBook is cheaper......»»
FORD: 1st quarterly decline for Ford brand since 2022; Lincoln sales rise
Ford Motor Co.'s U.S. light-vehicle sales rose 0.7 percent in the third quarter, with retail sales up 4 percent......»»
A Lawsuit From Backers of a ‘Startup City’ Could Bankrupt Honduras
The country faces a wave of claims after it repealed a law allowing for special economic zones. Chief among them is an American company looking to build a semi-autonomous “startup city” called Próspera......»»
Lian Li’s $70 small form factor case just became my daily driver
The Lian Li A3-mATX offers an excellent balance of price, build quality, and compatibility with large PC components......»»
The best Razer keyboards to buy in 2024
Razer is a well-known brand in the peripherals space, especially when it comes to premium gaming equipment. Here are some of the best Razer keyboards for 2024......»»
To build a giant sheep, man spends 10 years smuggling, cloning, and inseminating
He takes his hobbies seriously. Readers of a certain age might remember Dolly, a Finn-Dorset sheep born in 1996 to three mothers and some proud Scottish scientists. Dolly generate.....»»
HYUNDAI-GENESIS: Q3 volume up, September sales impacted by fewer selling days and Hurricane Helene
Hyundai's hybrids continue to set records, and Genesis' crossovers are the primary driver of growth for the luxury brand......»»
YouTube app ‘Juno’ for Apple Vision Pro removed from visionOS App Store
While Google seems in no hurry to build a YouTube app for Apple Vision Pro, developers such as Christian Selig (known for his work on Apollo for Reddit) have created alternative apps to access the platform on visionOS. Unfortunately, it seems that Go.....»»