Gun manufacturers" ads appeal to women as "serious students" of firearms to boost sales
Gun manufacturers are appealing to women as "serious students" of firearms in their advertising—a shift in strategy over the last two decades that may be contributing to increased gun sales, a new study shows......»»
Apple Vision Pro is driving VR use from games to healthcare and productivity
Despite low sales, the Apple Vision Pro is reportedly shaking up the VR/MR industry and moving the trend of headsets from entertainment to productivity and innovation.Apple Vision ProThe global VR and MR headset market is expected to grow steadily in.....»»
The next two FIFA Women’s World Cups will only air on Netflix
Let's hope Netflix fixes its live buffering problems beforehand. If you want to watch the next two FIFA Women’s World Cups in the US, you’ll need a Netflix subscription. FIFA.....»»
Professor challenges tokenizing women of color in academia
The unspoken rule for women of color in academia is to be everything to everyone—mentor, diversity champion, tireless scholar, and silent workhorse, says York University equity studies Assistant Professor Yvonne Su in her paper published in Nature.....»»
Netflix scores rights to FIFA Women’s World Cup in 2027 and 2031
Netflix continues to grow its slate of live sporting events. The latest addition is the FIFA Women’s World Cup. Read more about the historic agreement......»»
50 years ago, the best worst James Bond movie came out
50 years ago, the truly terrible The Man with the Golden Gun came out, offering a piece of enjoyable trash that remains a highlight of the James Bond franchise......»»
Research reveals an inexpensive fix for California"s struggling wildflowers
California's native wildflowers are being smothered by layers of dead, invasive grasses. A new UC Riverside study shows that simply raking these layers can boost biodiversity and reduce fire danger......»»
LastPass Teams enables seamless password management for better productivity
LastPass Teams, like LastPass Personal, securely enables seamless password management and credentials sharing for a nice boost to productivity......»»
AI model forecasts product trends, enhances online shopping experience
Online retail platforms are increasingly becoming a dumping ground for low-quality products—which, over time, only serves to tarnish the retailer's reputation and dent sales. But new research from a team of business scholars at University of Illino.....»»
Why don"t more women choose to propose to their male partners?
The Christmas period isn't just for presents, sparkling lights and too much festive food—it's also prime time for couples to get engaged. And for heterosexual couples, this is likely to happen in a specific way. The man will do the asking......»»
One in five AirTags to be made in Indonesia to resolve iPhone 16 sales ban
AirTags will be made in Indonesia for the first time, and production will ramp up to 20% of global production over time, according to a new report. The plan is Apple’s way to meet a government requirement for a billion dollar investment in the e.....»»
Tech used by WWI flying aces inspires new cellular behavior discovery
Researchers at the University of Massachusetts Amherst have designed a new technology that takes inspiration from WWI fighter aircraft machine gun and propeller synchronization to manipulate cell behavior by precisely modulating the pH of the cell's.....»»
A lack of childcare keeps the gender pay gap wider than it should be
Although the gender pay gap is not as big as it used to be, women still earn less than men. In the UK, it currently stands at 7% for full-time workers......»»
Study reveals how global connections boost city economies
As city population grows, so does violent crime, contagious diseases, and per-capita GDP. A significant body of research has investigated what drives this scaling relationship, examining factors within a city......»»
Antineutrino detection gets a boost with novel plastic scintillator
How do you find and measure nuclear particles, like antineutrinos, that travel near the speed of light?.....»»
The $700 price tag isn’t hurting PS5 Pro’s early sales
A sizable early adopter niche will still pay for the most powerful console possible. When Sony revealed the PlayStation 5 Pro a few months ago, some wondered just how many people.....»»
Who needs the dark web? Drug sales flourish on social media
Drug sales on the dark web are trending downward in favor of Snapchat, Telegram, and others. For every illegal drug, there is a combination of emojis that dealers and consumers us.....»»
Rules against insider trading also boost innovation, research finds
Strong enforcement of insider trading laws doesn't just protect investors—it encourages businesses to be more innovative, according to our new peer-reviewed research......»»
Ancient clay remedy may have potential to boost modern gut health
A team of scientists has discovered that an ancient medicinal clay known as Lemnian earth (LE) could inspire new understanding of how to support present-day gut health......»»
Ocean microbe"s unusual pair of enzymes may boost carbon storage
Stanford researchers have found a surprising genetic twist in a lineage of microbes that may play an important role in ocean carbon storage. The microbes, known as blue-green algae or cyanobacteria, have two different forms of a ubiquitous enzyme tha.....»»
How the loss of urban trees affects education outcomes
It's well established that urban tree cover provides numerous environmental and psychological benefits to city dwellers. Urban trees may also bolster education outcomes and their loss could disproportionately affect students from low-income families,.....»»