Ensuring Cultural Sensitivity in Your Marketing and Advertising
Digital marketing has brought more effective communication with customers, but it's also brought a new set of challenges, cultural sensitivity in advertising. Continue reading........»»
Homegrown technicians bolster teams
Westside Lexus’ recruiting programs focus on high schools and colleges in the Houston area and have benefited from word-of-mouth advertising......»»
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts......»»
Why it"s so hard to kick fossil fuels out of the sports industry
Governments and public relations firms are under pressure to, in UN secretary-general António Guterres's words, stop "fueling the madness" and ban fossil fuel advertising or cut ties with the industry......»»
Of course, the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Of course the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Paper-based sensor offers rapid cardiac diagnostics in 15 minutes
In a significant advancement for point-of-care medical diagnostics, a team of researchers from UCLA has introduced a deep learning-enhanced, paper-based vertical flow assay (VFA) capable of detecting cardiac troponin I (cTnI) with high sensitivity. T.....»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Solidarity drives online virality in a nation under attack, study of Ukrainian social media reveals
The first major study of social media behavior during wartime has found that posts celebrating national and cultural unity in a country under attack receive significantly more online engagement than derogatory posts about the aggressors......»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
Edmunds" new digital campaign turns to TikTok, YouTube, Meta
Online car shopping guide Edmunds is running a sports-themed fall social media advertising campaign to boost brand awareness and help retailers sell more cars......»»
Gambling marketing and the Premier League—the continued failure of industry self-regulation
New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk......»»
Daily 5 report for Sept. 25: Another Stellantis challenge: Advertising
When an automaker's sales fall, an advertising agency review is sure to follow......»»
Stellantis reviews U.S. advertising accounts for Dodge, Ram, Chrysler, Alfa and Fiat
The review comes as the automaker is under dealer scrutiny as sales slump. The Jeep brand is not involved in the review......»»
1,000-year-old textiles reveal cultural resilience in the ancient Andes
Archaeologists have analyzed textiles from the ancient city of Huacas de Moche, Peru, showing how the population's cultural traditions survived in the face of external influence......»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
Song Binbin, Red Guard whose beating to death of a teacher heralded Mao’s Cultural Revolution
Song Binbin, Red Guard whose beating to death of a teacher heralded Mao’s Cultural Revolution.....»»
Photoacoustic sensor achieves high-sensitivity detection of multiple greenhouse gases
Recently, Prof. Gao Xiaoming's team from the Hefei Institutes of Physical Science of the Chinese Academy of Sciences, developed a novel photoacoustic spectroscopy (PAS)-based sensor that enabled simultaneous, high-sensitive detection of CO2, CH4, and.....»»
Meta in EU antitrust crosshairs for classified advertising practices
Meta could be the latest tech giant to face EU regulations......»»