Emotionally manipulative political ads fail at swaying new voters, but excel at ensuring party loyalty
Both Democrats and Republicans in US elections are more likely to be emotionally moved or angered by political advertising produced by the party to which they identify. This suggests that most ads today do little to sway the other side, but rather he.....»»
Apple showcases all the things Camera Control can do in new iPhone 16 video
Apple has a new video out promoting the iPhone 16. While previous ads have spotlighted the forthcoming Apple Intelligence features, this latest video is all about Camera Control. And if you pay close attention, you’ll notice a key detail about Appl.....»»
macOS Sequoia 15.0.1 now available with important bug fixes
macOS 15.0.1 is now rolling out with some key bug fixes for Mac users. The update addresses problems in the Messages app as well as compatibility issues that had affected third-party security software. Head below for the full release notes. more.....»»
Switching to a sit-stand desk was a game-changer for me
I’m very late to the sit-stand desk party, I know. My colleague Jeff Benjamin first made the switch way back in 2016, and Apple did the same for all its Apple Park employees in 2018. I’d so far been using a large custom-made desk, but there ar.....»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Google expands its AI search function, incorporates ads into Overviews on mobile
Google announced a slew of new AI-enhanced features for its Lens app, including voice questions, video analysis, and "dramatically more helpful results.".....»»
Apple Search Ads expands to Turkey and 20 additional countries
Apple Search Ads is continuing its expansion into new geographic segments, following a successful rollout to Brazil earlier this year. Starting today, developers can start buying Apple Search Ads for placement in Turkey, and 20 additional countrie.....»»
Amazon will “ramp up” Prime Video ads in 2025
Subscribers tolerated the current ad load, so Amazon is adding more commercials. Subscribers to Prime Video's ad tier will start seeing more commercials next year, further testin.....»»
Trust in US Supreme Court continues to sink, survey finds
Driven by political partisanship, public trust in the U.S. Supreme Court has continued a downward slide since the court's 2022 Dobbs decision overturning the Roe v. Wade ruling that established a constitutional right to abortion, according to a new s.....»»
Q&A: Why do election polls seem to have such a mixed track record?
Political polls underestimated the support for Donald Trump and overstated the backing for Hillary Clinton in the 2016 presidential election. Four years later, the polling correctly anticipated Joe Biden's win over Trump, but both national and statew.....»»
You’re about to get even more to play in the Epic Games mobile store
Epic Games plans to massively increase its mobile offerings by the end of the year, with more third-party titles and free games......»»
Survey reports on Jewish students" experiences at US colleges
The percentage of Jewish students on U.S. college campuses who said their Jewish identity was very important to them increased significantly from 2022 to 2024, according to a new study by a Tufts political scientist. An increasing number of students.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Loyalty influences support for indirect ties in moral dilemmas, study finds
In the complex network of human relationships, choosing to show allegiance to someone often shapes decisions and actions. But what happens when loyalty to one friend extends to their connections?.....»»
Voters without kids are in the political spotlight, but they"re not all the same
In the 2024 election cycle, voters without children are under the microscope......»»
Talking politics hurts fundraising, finds analysis of 19,898 Kickstarter campaigns
Divisive political opinions are everywhere these days, but entrepreneurs might be wise to bite their tongues......»»
Online misinformation most likely to be believed by ideological extremists, study shows
Political observers have been troubled by the rise of online misinformation—a concern that has grown as we approach Election Day. However, while the spread of fake news may pose threats, a new study finds that its influence is not universal. Rather.....»»
Fathers with low incomes are emotionally resilient, finds study
New fathers who faced economic hardships remained deeply connected to their children despite negative stereotypes, according to a new study......»»
Undecided voters are less likely to cast their ballot, UK study shows
Undecided voters are less likely to cast their ballot, according to a new study which shows how the fragmentation of the political party system in the UK is fueling low turnout at elections......»»
100 dead in storm Helene damage, flooding across US southeast
At least 100 people have been killed after destructive floods ripped through the US southeast, officials said Monday, with the emergency response effort fast becoming a political football in a region that could decide the presidential election......»»
Prioritizing children"s health could influence election results nationally
A new multi-institution study found national political candidates miss an opportunity to sway voters by failing to prioritize the health of a key population: children......»»