Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»
Is authentic leadership effective in promoting diversity in Japan?
Promoting diversity in business organizations requires a focus on cognitive diversity, which is the differences in individuals' invisible attributes, such as knowledge, skills, perspectives, and values, rather than demographic diversity, such as age.....»»
Editorial: When Fed lowers rates, don"t take advantage of customers
The Federal Reserve signaled that the highest interest rates in more than two decades should begin falling soon, providing welcome relief for the auto industry......»»
Chiral molecule research achieves near-complete separation in quantum states
In a study titled "Near-complete chiral selection in rotational quantum states" published in Nature Communications, the Controlled Molecules Group from the Molecular Physics Department of the Fritz Haber Institute has made a significant leap forward.....»»
New knowledge about cell receptors paves the way for future drugs against intestinal tumors
A new study from Karolinska Institutet published in Nature Communications provides valuable insights into the activation of receptors on the cell surface. The knowledge could lead to new targeted therapies and drugs against intestinal tumors, among o.....»»
Scientists develop new chemical tool for infection research
Researchers from Würzburg and Berlin present a new molecule for visualizing the sphingomyelin metabolism. This offers prospects for innovative therapeutic approaches in infection research. The work is published in the journal Nature Communications......»»
The Paris Olympics celebrated the gender-equal games—the picture isn"t so rosy for women Paralympians
Much has been written about the success of women athletes at the 2024 Paris games, dubbed the first gender-equal Olympics with equal numbers of men and women competing......»»
AT&T 911 outage sees company fined $950k; yesterday’s outage now fixed
An AT&T 911 outage back in 2023 has seen the company fined almost a million dollars. The Federal Communications Commission (FCC) says that the carrier not only failed to provide adequate backup coverage, but also didn’t let 911 centers know what h.....»»
HYCU for Microsoft Entra ID provides organizations with automated, policy-driven backups
HYCU announced significant updates to its HYCU R-Cloud data protection platform that offers customers additional protection for their Identity and Access Management (IAM) solutions with support for Microsoft Entra ID. With this announcement, customer.....»»
Hackers infect ISPs with malware that steals customers’ credentials
Zero-day that was exploited since June to infect ISPs finally gets fixed. Enlarge (credit: Getty Images) Malicious hackers likely working on behalf of the Chinese government have been exploiting a high-severity zero-day.....»»
Ford emphasizes flexibility with new hybrids, expanded gas lineup
The automaker has positioned itself to continue making money on gasoline vehicles to help fund its EV ambitions, while ramping up hybrid sales for those customers not fully ready for battery power......»»
Ford lineup exudes ‘passion and purpose"
The automaker has positioned itself to continue making money on gasoline vehicles to help fund its EV ambitions, while ramping up hybrid sales for those customers not fully ready for battery power......»»
Ford ups Bronco Sport"s off-road chops with steel bumpers, Sasquatch package
Ford designers said they wanted to "close the capability gap" between the Bronco Sport and larger Bronco for customers who hunt or camp......»»
Adversaries love bots, short-lived IP addresses, out-of-band domains
Fastly found 91% of cyberattacks – up from 69% in 2023 – targeted multiple customers using mass scanning techniques to uncover and exploit software vulnerabilities, revealing an alarming trend in attacks spreading across a broader target base. In.....»»
Automakers insourcing crucial EV parts, leaving suppliers with fewer potential customers
Automakers are increasingly insourcing production of e-motors and other crucial electric vehicle components, posing a challenge for suppliers vying for business in the EV space......»»
Advanced orbital angular momentum mode switching in multimode fiber utilizing an optical neural network chip
The rapid development of technologies such as the internet, mobile communications, and artificial intelligence has dramatically increased the demand for high-capacity communication systems. Among various solutions, mode-division multiplexing (MDM) ha.....»»
1 Thing We"re Talking About: MyKaarma, Sunbit integrate to bring customers flexible repair payment options
Service drive payment and communication platform myKaarma has integrated with Sunbit, a financial technology solution provider found at more than half of U.S. franchised dealerships......»»
Newly discovered, free-living eukaryote is the first known to have lost its mitochondria
An international team of geneticists and molecular biologists has discovered the first-known, free-living eukaryote to have lost its mitochondria. In their study, published in Nature Communications, the group found the eukaryote while investigating t.....»»
Customers can now extend AppleCare+ coverage up to 45 days after expiration
It’s been a while since Apple has let its customers extend their AppleCare+ coverage for a short period after it has expired. However, the company is now extending this period to up to 45 days after the original coverage ends, giving users more tim.....»»
Trade-in talk on service drive is mostly not happening, survey shows
More than half of both mass-market and luxury customers said they were not asked whether they wanted to know their vehicle's trade-in value......»»