Can advertising scale in VR?
Bottom line: VR usage needs more scale before ad revenue makes a dent. Michael Boland Contributor Share on Twitter Mike Boland is chief analyst of ARtillery Intelligence, an AR.....»»
Edmunds" new digital campaign turns to TikTok, YouTube, Meta
Online car shopping guide Edmunds is running a sports-themed fall social media advertising campaign to boost brand awareness and help retailers sell more cars......»»
Developing an effective cyberwarfare response plan
In this Help Net Security interview, Nadir Izrael, CTO at Armis, discusses how AI has transformed cyberwarfare by amplifying attacks’ scale and sophistication. Izrael emphasizes the need for AI-powered defenses and proactive cybersecurity strat.....»»
Advanced data shed light on gravitational basins of attraction that shape the movement of galaxies
A new study has mapped out the gravitational basins of attraction in the local universe, offering fresh insights into the large-scale cosmic structures that shape the movement of galaxies. The study has been published in Nature Astronomy......»»
Smart scale deal: only $25 this week at Amazon
Keep tabs on your health and fitness with the Eufy Smart Scale P1 with Bluetooth. For a limited time, order through Amazon and save $20 on this great device......»»
OpenAI drops nonprofit status in large-scale reorganization
OpenAI is reportedly planning to scrap the nonprofit structure of its core business in favor of a for-profit model that will be more attractive to investors......»»
Daily 5 report for Sept. 25: Another Stellantis challenge: Advertising
When an automaker's sales fall, an advertising agency review is sure to follow......»»
Improving industrial scale lactoferrin production with synthetic biological systems
Lactoferrin (LF), a multifunctional glycoprotein of the transferrin family, is naturally expressed in human and cow milk. The name "LF" is derived from its ability to bind to iron (ferrin, a suffix indicating iron-binding protein)......»»
Stellantis reviews U.S. advertising accounts for Dodge, Ram, Chrysler, Alfa and Fiat
The review comes as the automaker is under dealer scrutiny as sales slump. The Jeep brand is not involved in the review......»»
How coral and sediments helped to reconstruct 2.6 million years of climate history
Today's climate change is man-made. The consensus in the climate science community is unequivocal, but in order to determine just how exceptional current climate change is, we have had to contextualize the present on a much longer time scale. To do t.....»»
New study backs conservation at landscape scale to protect a near threatened bird species
Understanding the factors that influence how species select their habitats is crucial to inform conservation strategies, especially for vulnerable species. A new study about how wintering individuals of the Kirtland's Warbler (Setophaga kirtlandii) i.....»»
Archaeologists discover southern army fought at "Europe"s oldest battle"
Archaeologists analyzed thirteenth century BC bronze and flint arrowheads from the Tollense Valley, north-east Germany, uncovering the earliest evidence for large-scale interregional conflict in Europe. The Tollense Valley in Mecklenburg-Western Pome.....»»
Scientists explore how indoor vertical farming could help future-proof food demand
To make sure everyone eats well in our crowded world, we need to innovate. Vertical farming systems, which grow plants intensively in an indoor setting, could be part of the answer—but to use them on a large scale we need to overcome key problems,.....»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
Grid-scale batteries: They’re not just lithium
When size and weight don't matter, lots of other battery chemistries can work. Enlarge (credit: Petal) As power utilities and industrial companies seek to use more renewable energy, the market for grid-scale batteries is.....»»
Magnetic micro spinbots can perform ultraprecise surface polishing and cleaning
A research team has unveiled an innovative technology for ultraprecision surface polishing and cleaning using simultaneously operating magnetic micro spinbots. These tiny robots, capable of nanometer-scale contaminant removal and polishing, offer a l.....»»
Groundbreaking experiment may let us ‘see’ gravity for the first time ever
Scientists have spent decades trying to understand how gravity operates at its most basic scale. However, no theory has come close to fully explaining it. … The post Groundbreaking experiment may let us ‘see’ gravity for the first time ever.....»»
Meta in EU antitrust crosshairs for classified advertising practices
Meta could be the latest tech giant to face EU regulations......»»
Side effects of wide-scale forestation could reduce water availability by 15% in vulnerable regions
The side effects of large-scale forestation initiatives could have serious consequences for water availability, a pioneering study has found......»»
Magnifying deep space through the "Carousel Lens"—rare alignment offers unique opportunity to study cosmology
In a rare and extraordinary discovery, researchers have identified a unique configuration of galaxies that form the most exquisitely aligned gravitational lens found to date. The Carousel Lens is a massive cluster-scale gravitational lens system that.....»»
Researchers explore the effects of the Black Lives Matter protests on racial bias
The murder of George Floyd in 2020 revived the Black Lives Matter movement, a large scale social movement that aims to highlight and reduce structural racism and inequality in the United States. The movement—and its coverage—strongly affected how.....»»