Can advertising scale in VR?
Bottom line: VR usage needs more scale before ad revenue makes a dent. Michael Boland Contributor Share on Twitter Mike Boland is chief analyst of ARtillery Intelligence, an AR.....»»
VW scales back plans for battery cell plants in Europe, North America
VW expects to start production next year at a new gigafactory in Germany, but said it may take longer to scale up battery cell capacity at plants in Spain and Canada......»»
Nitrogen deposition also reduces biodiversity on a larger scale, research shows
It has long been known that nitrogen deposition, where nitrogen is released from the atmosphere into soil or water, can lead to biodiversity loss on a small scale. New research shows that this effect can also be seen in larger areas of several kilome.....»»
Prism Infosec PULSE bridges the gap between penetration testing and red teaming
Prism Infosec launched its innovative PULSE testing service to enable organizations which may not have the bandwidth or resource to dedicate to a full-scale red team exercise to assess their defence capabilities against real-world threats. PULSE addr.....»»
Apple leads global mobile market, outpacing competitors in advertising
Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share.Apple leads global mobile market, outpacing competitors in advertisingApple's dominance in the global mobile device market co.....»»
Advanced materials could provide more durable metals for fusion power reactors
For many decades, nuclear fusion power has been viewed as the ultimate energy source. A fusion power plant could generate carbon-free energy at a scale needed to address climate change. And it could be fueled by deuterium recovered from an essentiall.....»»
"Masters of shape-shifting": How darkling beetles conquered the world
Large-scale genomic analysis of darkling beetles, a hyper-diverse insect group of more than 30,000 species worldwide, rolls back the curtain on a 150-million-year evolutionary tale of one of Earth's most ecologically important yet inconspicuous creat.....»»
How a mix of old and new techniques produced a superior maize harvest in a dry part of South Africa
New research into rural small-scale farms in South Africa's North West province has found that climate-smart farming techniques lead to a better maize yield, a more regular supply of food for the farmers, and a wider variety of crops......»»
Report reveals effectiveness of interactive elements in boosting consumer choice in mobile advertising
A new report launched by Digital Turbine, in collaboration with research from Bayes Business School (formerly Cass), King's Business School and Vrije Universiteit Amsterdam, has revealed the extent to which three key interactive elements in mobile vi.....»»
Coulter Motor Co. settles vehicle pricing add-ons case with FTC, Arizona for $2.6 million
The owner of dealerships Coulter Cadillac Tempe and Coulter Buick GMC Tempe and a former general manager of the stores have agreed to pay a combined $2.6 million to settle allegations of bait-and-switch advertising, price discrimination and improper.....»»
Historic map reveals how mussel farm is bringing shellfish reefs back to the seabed
The UK's first large scale offshore mussel farm is allowing shellfish reefs to return to parts of the seabed off England's south coast for the first time in up to 150 years, a new study has revealed......»»
IntelOwl: Open-source threat intelligence management
IntelOwl is an open-source solution designed for large-scale threat intelligence management. It integrates numerous online analyzers and advanced malware analysis tools, providing comprehensive insights in one platform. “In late 2019, I faced a.....»»
A water tracer tool to understand the role of lateral flow in hydrologic simulations
Lateral water movement from ridges to valleys plays a key role in organizing water and energy at the watershed scale. But it has long been neglected in traditional land models......»»
Opinion: Australian gambling industry is pulling out all the stops to prevent an ad ban, but the evidence is against it
With parliament sitting this week, the federal government is trying to finalize its proposed laws to limit gambling advertising......»»
A path toward understanding regional sea level rise
By 2100, sea level is projected to rise by up to 1–2 meters, threatening millions of people living in low-lying coastal areas around the world. But global projections such as this don't capture regional-scale variations......»»
Chemical cocktail from plastics: Pilot study describes degradation and leaching process of plastic consumer products
Plastic waste in rivers and oceans is constantly releasing chemicals into the water. Until now, it was unknown how large these quantities are and which substances are released particularly strongly. In the large-scale P-LEACH project, experts from fo.....»»
How the iPhone maker ensures Apple Intelligence safety: Triggering, red teaming, and more
A research paper explains how Apple Intelligence is designed, and the steps the company takes to ensure the safety of the models. The paper also gives a glimpse into the scale and complexity of the on-device AI capabilities, noting that the core m.....»»
Study unveils limits on the extent to which quantum errors can be "undone" in large systems
Quantum computers have the potential of outperforming conventional computers on some practically relevant information processing problems, possibly even in machine learning and optimization. Yet their large-scale deployment is not yet feasible, large.....»»
Ineos Automotive"s marketing boss departs for Lucid
One of the key executives behind Ineos Automotive's first major advertising effort has left the company......»»
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X
Global Alliance for Responsible Media disputes X lawsuit but stops operations. Enlarge (credit: Getty Images | SOPA Images) An advertising industry initiative targeted by an Elon Musk lawsuit is "discontinuing" its activ.....»»
Drop it like it"s hot: Space Rider model falls gracefully
Over the last four months, the Space Rider team has been running a drop-test campaign whereby a full-scale model of the future orbital laboratory is dropped from a helicopter to test and qualify the deployment of its parachutes, at Salto di Quirra in.....»»