Bizarre armor from Mycenaean Greece turns out to have been effective
People suspected the Dendra armor was ceremonial, but new tests show its utility. Enlarge / Armor based on the Dendra artifact being tested. (credit: Andreas Flouris and Stavros Petmezas) The Dendra armor, one of the old.....»»
Impel CEO: WhatsApp is important digital marketing tool
Intel's CEO believes messaging platforms such as WhatsApp are far more effective in reaching customers than email, which is weighed down with spam and junk maail......»»
Saturday Citations: Praising dogs; the evolution of brown fat; how SSRIs relieve depression. Plus: Boeing"s Starliner
If there's one thing I've learned about dogs, it's that praise is super-effective for training; a new Hungarian study confirms these anecdotal findings and reinforces that notion that praise is more effective as a pedagogical approach than, for insta.....»»
Bizarre egg-laying mammals once ruled Australia—then lost their teeth
Finds may indicate what the common ancestor of the platypus and echidna looked like. Enlarge / The echidna, an egg-laying mammal, doesn't develop teeth. (credit: Yvonne Van der Horst) Outliers among mammals, monotremes l.....»»
Potential drug targets identified in African swine fever virus enzyme study
African swine fever virus is the only mammalian infectious virus that encodes type II DNA topoisomerase and has caused serious damage to the global swine industry in recent years. Safe and effective commercial vaccines and drugs are still lacking......»»
New Leica Lux app turns your iPhone into a Leica (sort of)
If you’ve always coveted a Leica camera, but don’t have the absurd amount of money required to buy one, then check out the new Leica Lux app instead......»»
New Leica LUX app turns your iPhone into a Leica (sort of)
If you’ve always coveted a Leica camera but don’t have the absurd amount of money required to buy one, then check out the new Leica LUX app instead......»»
Novel lipopeptide proves lethal against Staphylococcus aureus
A novel antibacterial lipopeptide produced by the bacterium Serratia marcescens has been shown to be highly effective in killing Staphylococcus aureus—one of the most important pathogens occurring in humans......»»
Minimum pricing for alcohol helped curb demand during COVID lockdown, finds UK study
Minimum pricing can be very effective in reducing demand for cheap high-strength alcohol amid concerns about affordability fueling problematic drinking, according to a study on the impact of the measure during the COVID lockdown......»»
Democratizing plant research: A new cost-effective solution for advanced phenotyping
Phenotyping, which involves assessing observable plant characteristics, is crucial for understanding plant development and response to environmental stresses. Traditional methods are often cumbersome, costly, and destructive, limiting research scope.....»»
Early fires an ominous Greek summer warning: experts
A year after one of Greece's worst wildfire seasons left over 20 people dead, a record-breaking warm winter and high spring temperatures are raising fears of another fierce summer......»»
Creators are gaming the algorithm with pronunciation ploys — and it"s working
TikTok, YouTube, and Instagram Reels creators are deliberately mispronouncing words in videos to boost engagement and views. Don't fall for it. There's a trend online that turns an average video into viral fodder, and we're all falling for it.T.....»»
Another streaming service is raising its prices, effective immediately
Stop me if you’ve heard this before: a streaming service is getting more expensive. This time, Max (the streamer formerly known as HBO Max) is increasing the prices of its ad-free plans. The standard ad-free tier will increase from $15.99 to $16.99.....»»
The ad-free options for Max are getting more expensive
Two of the three plans on Max — the ones that get rid of advertising — will cost you more, effective immediately for new subscribers......»»
Study shows selective breeding has constrained communication abilities in domestic dogs compared to wolves
A study from researchers at Durham University has found that the process of domestication and selective breeding has limited the ability of domestic dogs to use facial expressions to convey effective states (emotions) as effectively as their wolf anc.....»»
Embarrassing Qualcomm ad claims "I"m a Mac" actor is switching to Windows ARM over notifications
Actor Justin Long now stars in a painful Qualcomm ad that requires you to remember "I'm a Mac," care about it, and fathom what his coffee mug means.Good luck figuring out the significance of the mugApple's "I'm a Mac" ads were effective and funny. Th.....»»
New catalyst brings commercial high-efficiency zinc-air batteries closer to reality
The effective conversion from fossil fuel-based to renewable energy sources requires cost-efficient, high-capacity, rechargeable batteries. Zinc-air batteries (ZAB) can theoretically store large amounts of energy, but current technologies require the.....»»
Data scientists aim to improve humanitarian support for displaced populations
In times of crisis, effective humanitarian aid depends largely on the fast and efficient allocation of resources and personnel. Accurate data about the locations and movements of affected people in these situations is essential for this......»»
Greener, more effective termite control: Natural compound attracts wood eaters
UC Riverside scientists have discovered a highly effective, nontoxic, and less expensive way to lure hungry termites to their doom......»»
Fjords are effective carbon traps regardless of oxygen levels, finds study
The fjords on Sweden's west coast act as effective carbon traps regardless of whether the bottom water is oxygen-rich or not. This is the conclusion of a new study by researchers from the University of Gothenburg......»»
This cyberattack took out 600,000 routers across the country
Midwestern ISP must replace 600K routers after trojan turns then into expensive paperweights......»»