Composable: The Marketer’s Perspective and Roadmap
What does it mean to leverage a composable tech stack if you're a marketer? Continue reading........»»
How Marketers Can Upskill for the AI Economy
From content creation to predictive analytics and digital voice agents — artificial intelligence can be a powerful marketing tool if you know how to use it. Continue reading........»»
5 Things Your CTO Will Ask You About MACH
What will your CTO ask you about MACH architectures? Quite a few questions. Here are five of them, and how to respond. Continue reading........»»
4 Ways Brands Are Boosting Customer Loyalty
Nothing is better for a business than loyal customers. But how do you go about building that loyalty? Continue reading........»»
What Does It Mean to Be a Digitally Savvy CIO?
If the entire executive team is digitally savvy — and that includes the CIO — it benefits employees and customers alike. Continue reading........»»
AI Writing Software for Marketing: The Basics, Part 1
This is the first in a miniseries on how businesses can leverage AI writing software in their marketing departments. Does it make sense for your marketing? Continue reading........»»
How Influencers Help Build a Better Customer Experience
Social media platforms are introducing new features to attract and retain influencers. Here’s why and how marketers should too. Continue reading........»»
What Do Low-Code and No-Code Mean to the C-Suite?
The pandemic has accelerated the need for low- and no-code solutions. But there are a few things the C-suite should know about these tools. Continue reading........»»
Customer Experience in Crisis? Look to Higher Education for Lessons
If you think of today’s students as the customers, there are lessons to be gained from today’s student experience. Continue reading........»»
What Does Customer Success Look Like in an Economic Downturn?
How to recession-proof your company by calibrating your customer success strategies. Continue reading........»»
Contributor Q&A With Rob Jensen: Customer Advisory Board Success
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Rob Jensen on improving your customer advisory board meet-ups. Continue reading........»»
Is Value Realization the Secret to Customer Lifetime Loyalty?
What is value realization, and how can it help you create more loyal customers? Continue reading........»»
Decision-Making and Prioritization Tools: Critical for Your CX Toolbox
Have a problem to solve or a decision to make? If so, there are several tried-and-true methods to turn to. Continue reading........»»
4 Ways Technology Is Influencing Social Media
What's ahead for social media? Will it continue to own our brains and sway us to make purchases? Or will technology allow more freedoms? Continue reading........»»
Are Your Call Center Operations Making Employees Leave?
The call center is no stranger to the Great Resignation. But you can improve agent well-being, optimize operations and satisfy customers all at the same time. Continue reading........»»
HubSpot Debuts CX Innovations at INBOUND, CVS Health to Acquire Signify Health for $8B, More News
HubSpot debuts CX innovations at INBOUND, CVS Health to acquire Signify Health, more companies have CDP than marketing automation, more news. Continue reading........»»
Why Your Brand Should Care About Influencer Marketing
Influencer marketing is all the rage, but is it worth it for your brand? Find out. Continue reading........»»
Why Sitecore XM Cloud Is a Landmark in Sitecore"s History
Is the new Sitecore XM Cloud a landmark for the digital experience software provider? This longtime developer seems to think so. Continue reading........»»
Experience Designers: Are You Management Material?
Three criteria to assess before taking the plunge into a manager role. Continue reading........»»
Get the Foundation Use Case Ready for Your Customer Data Platform
Worried about your foundational use case for CDP? Here’s your answer. Continue reading........»»