Retail Is — and Always Will Be — Integral to Digital Customer Experience
Digital customer experience isn't the only customer experience. Retail still matters, and your customers think so, too. Continue reading........»»
Powering Real-Time Customer Experience Through AI, Analytics and Good Data
Sprinklr’s Paul Herman discusses how data and technology work toward a unified approach to customer experience management (CXM). Continue reading........»»
Google Helpful Content Update Improves Customer Experience and SEO Strategy
Google's new Helpful Content Update allows the search giant to help marketers create a meaningful customer experience that starts through search. Continue reading........»»
10 More Common Email Marketing Mistakes — And Solutions
Email is likely never going away. But email marketing mistakes can. Here are 10 more common email marketing mistakes with fixes. Continue reading........»»
The Importance of Positive Emotional Connections With Customers
Today’s customers want to be satisfied, that’s true. But there’s something else they crave even more: emotional connection. Continue reading........»»
How AI Can Influence Customer Decisions, Help Maximize Growth
The pandemic may have accelerated many organizations’ martech transformation efforts, but the playbook still has its challenges. Continue reading........»»
Contributor Q&A With Anita Brearton: No More Digital Transformation?
Is it time to retire the term "digital transformation?" Anita Brearton, CMSWire contributor, says yes in this Q&A with Managing Editor Dom Nicastro. Continue reading........»»
Data Integration Is a Crucial Part of Your Digital Transformation
Data integration is a current challenge, a key part of the digital transformation strategy and a top factor to consider when evaluating a new platform. Continue reading........»»
Raising Prices? Raise the Customer Experience
With soaring prices the norm, we can still provide a great customer experience even if we're reaching deeper into customer pockets. Continue reading........»»
4 Ways Digital Evolution Has Changed Customers" Ideas About Patience
Customers have very high expectations when it comes to brand experiences. And a bad experience can have negative bottom-line effects. Continue reading........»»
Right-Sizing Your DXP: 4 Capabilities to Evaluate
Evaluating DXPs across a framework of four overarching capabilities can help you select a solution that’s "right-sized" for your organization. Continue reading........»»
5 Ways to Lower Shopper Hesitations in Ecommerce Customer Journey
In rough economic times, here are some ways to lower shopper hesitation in the digital customer journey. Continue reading........»»
A Look Back at Gartner"s Data and Analytics Summit 2022
Data and analytics are the lifeblood of modern companies and, like so many other things tech-based, they are evolving. Continue reading........»»
Permission Marketing: Best Practices in a New Age of Data
What is permission marketing, and how can it help you face marketing challenges in today’s privacy-focused world? Continue reading........»»
Is Your Org Chart Creating Onboarding Challenges?
Your internal teams all have specific roles and functions. But some organizational charts can put up barriers to excellent customer experience. Continue reading........»»
How to Get the Most out of Outsourced CX
If you’re planning to outsource some (or all) of your CX operations, what should go into finding a partner? Continue reading........»»
Enormous, Toxic Waste in Digital Design
The manufacturing of our digital products can consume lots of water — and lead to the dissemination of toxic waste. Continue reading........»»
Why Marketers Should Explore These 4 Emerging Technology Trends
Marketers should explore four emerging tech trends and how they impact customer data management and consumer privacy. Continue reading........»»
Jon Hodgson: How and Why Micro-Moments Matter
User experience monitoring and back-end monitoring are really two sides of the same coin. Continue reading........»»
How AI Is Shaping the Future of Customer Interactions
Artificial intelligence isn’t going anywhere. In fact, it’s beginning to take the lead on customer interactions — but not without challenges. Continue reading........»»