Mulling Facebook as a Marketing Must-Have
"The Facebook Era" author says the social networking phenomenon is fertile ground for growing efficient marketing and communications programs......»»
Head of Apple TV+ marketing Ricky Strauss is leaving
After a relatively brief stint, Apple TV+ marketing chief Ricky Strauss is heading elsewhere.Apple TV+ logoStrauss was hired in early January of 2023. He led consumer marketing for Apple TV+, including both original series and films. He reported to T.....»»
Why legal changes aimed at preventing frivolous litigation motivate firms to avoid recalling products
Researchers from University of Adelaide and University of Danang have published a new Journal of Marketing study that examines Universal Demand laws and the unintended consequence of firms becoming less likely to recall products......»»
Report: Apple mulling potential partnership with Rivian
Earlier this year, Apple canceled its decade-long Project Titan electric car initiative, but a new report from DigiTimes says that Apple’s electric vehicle ambitions might not be over. According to the story, Apple is “assessing the possibility o.....»»
A unique Apple marketing campaign for iPhone that you’ve probably never seen
As we await tomorrow’s iPad event, we’re looking back at a playful Apple marketing campaign that you’ve probably never seen. That’s because it ran in a single market at the time: Japan. It turns out Apple relied on whimsical puppetry to co.....»»
Download Facebook for Android
Download Facebook for Android.....»»
Over 100 far-right militias are coordinating on Facebook
Despite bans on militias, Facebook continues to struggle with content moderation. Enlarge (credit: NurPhoto via Getty) “Join Your Local Militia or III% Patriot Group,” a post urged the more than 650 members of a Face.....»»
New Leaks Reveal Google’s Pixel 8a Marketing Pages
All that's left to do is for Google to start selling the phone. The post New Leaks Reveal Google’s Pixel 8a Marketing Pages appeared first on Phandroid. In true Google fashion, the upcoming Pixel 8a has been the subject of many leaks.....»»
Unfollow Everything lawsuit could change the way we use social media apps
A court is being asked to decide whether or not Meta has a legal obligation to allow the use of Unfollow Everything – a browser tool which effectively empties your Facebook feed. The idea behind the tool is that instead of being sucked into an e.....»»
Apple mulling new deal terms to change how it pays creators of its TV+ shows
As the frantic investor hype around streaming dies down, every studio is re-evaluating the way they do business, what shows they are commissioning, and their relationships with creators. The financially-rich Apple has less pressure to do this than.....»»
Should online educational platforms offer courses following a schedule or release them on demand?
Researchers from Carnegie Mellon University and University of Pennsylvania have published a new Journal of Marketing study that examines online educational platforms and the question of whether they should release content through a scheduled format t.....»»
EU probes Meta for killing tool that enables real-time election monitoring
EU probes Facebook/Instagram owner for possible Digital Services Act violations. Enlarge (credit: Getty Images | Chesnot ) The European Commission today accused Meta of violating rules related to deceptive advertising, p.....»»
First post: A history of online public messaging
From BBS to Facebook, here's how messaging platforms have changed over the years. Enlarge (credit: Aurich Lawson | Getty Images) People have been leaving public messages since the first artists painted hunting scenes on.....»»
Meta to face EU probe for not doing enough to stop Russian disinformation
Insufficient moderation of political ads risk undermining electoral process. Enlarge (credit: FT) Brussels is set to open a probe into Meta’s Facebook and Instagram as soon as Monday over concerns the social media gian.....»»
It’s okay to admit that you’re wrong sometimes, Apple
Apple has trouble admitting when it’s wrong. The company’s marketing has always been about excellence, and admitting that something isn’t right seems to be out of the question for Apple. For us customers, this means having to deal with problema.....»»
Does the sci-fi classic Alien have the best movie marketing campaign ever?
With Ridley Scott's 1979 sci-fi masterpiece Alien back in theaters, let's revisit its iconic tagline, poster, and trailer......»»
How marketing classes can rescue "ugly produce" from becoming food waste
At a time of rising food costs and growing food insecurity, a large percentage of food grown for consumption never reaches our tables......»»
Vision Pro marketing chief retires after 36 years at Apple
Apple is losing another important director as a new report from Bloomberg has just revealed that Frank Casanova, currently senior director and head of product marketing for Apple Vision Pro, is retiring after working at the company for 36 years......»»
Apple bids farewell to Frank Casanova after pivotal 36-year tenure
After nearly four decades at Apple, Frank Casanova, the Senior Director of Product Marketing who recently spearheaded the launch of the Vision Pro headset, has retired.Apple bids farewell to Frank Casanova after pivotal 36-year tenureOver his extensi.....»»
The Fall Guy spotlights its amazing stuntmen in meta marketing video
It's the latest and best of a string of meta marketing videos to promote the film. Ryan Gosling hosts a round of carpool karaoke with his stuntmen for the forthcoming action comedy The Fall Guy. Universal Studios has been going meta.....»»
Staying on trend: Research dives into aligning social media skills development to industry expectations
New research from the University of Alabama at Birmingham's Collat School of Business is revealing how college students grasp social media marketing concepts, and what industry leaders are looking for when they enter the workforce......»»