If Democrats prevail during the midterms, TV advertising might have something to do with it
The neck-and-neck race for control of the U.S. Senate is particularly unwelcome news for Democrats. Not long ago, it looked as if they could maintain or even expand their slim Senate majority. Now, control of the chamber is essentially a toss-up......»»
Daily 5 report for Sept. 25: Another Stellantis challenge: Advertising
When an automaker's sales fall, an advertising agency review is sure to follow......»»
Stellantis reviews U.S. advertising accounts for Dodge, Ram, Chrysler, Alfa and Fiat
The review comes as the automaker is under dealer scrutiny as sales slump. The Jeep brand is not involved in the review......»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
Cooler heads prevail: New research reveals best way to prevent dogs from overheating
As temperatures continue to soar across the country, a simple yet innovative technique could be the key to keeping dogs safe from heat-related illnesses......»»
Meta in EU antitrust crosshairs for classified advertising practices
Meta could be the latest tech giant to face EU regulations......»»
Patents for software and genetic code could be revived by two bills in Congress
PERA and PREVAIL want to re-enable patents struck down by Supreme Court rulings. Enlarge / An image from the U.S. Patent and Trademark Office, where in 1874, the newest thing was not software or genetic compositions, but shutter.....»»
Democrats block Cruz attempt to pass GOP IVF bill
Democrats block Cruz attempt to pass GOP IVF bill.....»»
A cartoon butt clenching a bar of soap has invaded my online ads
How can online advertising be this bad? Enlarge / The state of New York says that this guy is the "assman," not me. Show him the butt ads! (credit: Seinfeld) According to my research, everyone has a butt. But that doesn'.....»»
Sonos’ unannounced video streamer reportedly uses an advertising giant’s software
Sonos reportedly has partnered with online ad giant The Trade Desk to license its unannounced smart TV software......»»
Ketch helps media brands enable privacy-safe data activation
Ketch launched its product suite for digital media brands. The digital media industry faces increasing challenges. Intense FTC scrutiny on targeted advertising, growing pressure to deliver precise, permissioned targeting, and the existential threat o.....»»
Ask the experts: "Childless cat ladies"—how many are there?
U.S. vice presidential candidate Sen. JD Vance recently made headlines after previous remarks he made in 2021 resurfaced in which he said that the U.S. was being run by Democrats, corporate oligarchs and a "bunch of childless cat ladies who are miser.....»»
Internet Archive’s e-book lending is not fair use, appeals court rules
Publishers prevail despite lack of proof of market harm. Enlarge (credit: tunart | iStock / Getty Images Plus) The Internet Archive has lost its appeal after book publishers successfully sued to block the Open Libraries.....»»
Facebook ad partner may have tried to listen into your conversations
If you ever thought that Facebook was listening in on your conversations to hit you with targeted advertising, you may have been right.Meta and Google were allegedly clients of an advertiser's open-mic surveillance program.The advertising industry ha.....»»
Research reveals huge volume of sports gambling advertising on social media in the US
Sports fans are being bombarded daily with gambling advertising via social media in the United States—and the majority of ads could be in breach of regulations, according to a new study......»»
Why Americans do political speeches so well (and debates so badly)
The recent Democratic National Convention in Chicago was a showcase of impressive speeches. Presidential nominee Kamala Harris jupstified the newfound enthusiasm of Democrats with a strong acceptance speech, but even she couldn't match the oratorical.....»»
New research shows that online ads have limited impact on consumer valuations for Facebook
Policymakers are increasingly debating the relative social costs and benefits of digital advertising. While ads typically benefit platforms and advertisers, do they disadvantage consumers? In a new study, researchers have analyzed advertising on Face.....»»
Apple leads global mobile market, outpacing competitors in advertising
Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share.Apple leads global mobile market, outpacing competitors in advertisingApple's dominance in the global mobile device market co.....»»
Correcting misperceptions of opposing party won"t reduce polarization, study finds
Political animus between Republicans and Democrats in the United States is alarmingly high, raising fears of undemocratic or even violent actions. An often-touted intervention to prevent political polarization is to identify and correct misperception.....»»
Spread the love (online): Study reveals in-party positivity drives online engagement more than out-party hostility
Looks like Kamala Harris' campaign is getting it right when it comes to social media, according to a new study. As democrats are playing up their sunny outlook in their presidential campaign, a study published in Scientific Reports suggests that emph.....»»
Report reveals effectiveness of interactive elements in boosting consumer choice in mobile advertising
A new report launched by Digital Turbine, in collaboration with research from Bayes Business School (formerly Cass), King's Business School and Vrije Universiteit Amsterdam, has revealed the extent to which three key interactive elements in mobile vi.....»»