How marketing managers can navigate the cultural contradictions of authenticity
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations and recommended.....»»
Netflix has your next fall binge series with The Diplomat season 2 trailer
Keri Russell must navigate the complicated inner workings of the British government in the trailer for Netflix's The Diplomat season 2......»»
Of course, the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Of course the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Study highlights managers" role in telework success
Amazon has announced that it will end remote work for its office staff starting in January 2025. A decision that seems to go against the current, as the increasing pace of digitalization since the recent pandemic has marked a turning point for telewo.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Solidarity drives online virality in a nation under attack, study of Ukrainian social media reveals
The first major study of social media behavior during wartime has found that posts celebrating national and cultural unity in a country under attack receive significantly more online engagement than derogatory posts about the aggressors......»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
How to install and uninstall Microsoft Edge
There are many ways to get Microsoft Edge on and off of the desktop. Learn how to navigate the Windows browser......»»
Gambling marketing and the Premier League—the continued failure of industry self-regulation
New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk......»»
Elon Musk is looking into Tesla"s German workers calling in sick
Handelsblatt reported that plant managers have paid visits to the homes of Tesla employees who have been on sick leave as workers report “extremely high workloads,” with management pressuring those who are out sick......»»
Millennial Black women navigate when and where to express style
Millennial Black women feel they have autonomy and flexibility in navigating beauty standards in their personal lives, according to a new qualitative study. But at work, they feel compelled to adapt to a more restrictive beauty standard......»»
F&I tip: Make a connection before you start your pitch
Finance and insurance managers should try to get to know the customer before they start selling, said Jimmy Magee, general manager of Audi Turnersville in New Jersey. "You can find out what the most important things will be to them by having a short.....»»
1,000-year-old textiles reveal cultural resilience in the ancient Andes
Archaeologists have analyzed textiles from the ancient city of Huacas de Moche, Peru, showing how the population's cultural traditions survived in the face of external influence......»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
New tool to help decision makers navigate possible futures of the Colorado River
The Colorado River is a vital source of water in the Western United States, providing drinking water for homes and irrigation for farms in seven states, but the basin is under increasing pressure from climate change and drought. A new computational t.....»»
Song Binbin, Red Guard whose beating to death of a teacher heralded Mao’s Cultural Revolution
Song Binbin, Red Guard whose beating to death of a teacher heralded Mao’s Cultural Revolution.....»»
The best iPhone 16 Pro and Pro Max deals and how to get them
Here's how to navigate the jungle that is iPhone 16 Pro and iPhone 16 Pro Max deals......»»
New research reveals how "home" affects psychological well-being in a mobile world
A new study by Zahra Sharifonnasabi, Senior Lecturer in Marketing and Co-Director of the MINDS Research Group at Queen Mary University of London, sheds light on the link between "home" and psychological well-being for people who frequently move acros.....»»