Digital tools, including AI, alter consumer trust and purchasing decisions, says research
Colleen Harmeling, a Florida State University College of Business researcher, points to photo filters, overly edited photos and other distortions of user-generated content as impediments to consumer trust. In turn, they are potential barriers to the.....»»
Appropriate exercise is an important part of crew health during space missions
Future missions to the moon and Mars must address many challenges, including preventing loss of bone and muscle tissue in astronauts. Research on the International Space Station is helping to address this challenge......»»
Increasing drought puts the resilience of the Amazon rainforest to the test
Since 2015, the Amazon has been slower to recover from increasing drought events, but, overall, the rainforest still shows a remarkable resilience. New international research led by KU Leuven Earth and environmental scientists shows that forest degra.....»»
Unraveling the metabolic mysteries of turfgrass under heat stress
A research team has identified key metabolic composition differences between annual bluegrass and creeping bentgrass under heat stress, revealing specific metabolites linked to heat tolerance. The findings underscore the potential to use these metabo.....»»
Storytelling in the metaverse can spur environmental action
Seeing is believing. But according to new virtual reality research from the University of Oregon, observation may not be enough to activate people on environmental issues. Engagement is key......»»
Seeing the color of entangled photons in molecular systems
Spectroscopy is the study of how matter absorbs and emits light and other radiation. It allows scientists to study the structure of atoms and molecules, including the energy levels of their electrons. Classical optical spectroscopy relies on the way.....»»
Evolving market dynamics foster consumer inattention that can lead to risky purchases, says researchers
Researchers have developed a new theory of how changing market conditions can lead large numbers of otherwise cautious consumers to buy risky products such as subprime mortgages, cryptocurrency or even cosmetic surgery procedures......»»
Alaska"s rusting waters: Pristine rivers and streams turning orange
Dozens of Alaska's most remote streams and rivers are turning from a crystal clear blue into a cloudy orange, and the staining could be the result of minerals exposed by thawing permafrost, finds new research in Communications Earth & Environment......»»
Plastic-greenhouse agriculture: A novel soil profile design for global sustainability and enhanced crop production
A research team has developed a novel conceptual framework for designing plastic-greenhouse soil profiles that cater to the needs of smallholder farmers. The soil profile includes four functional layers: a soil mulch layer for preventing evaporation,.....»»
The genetic interplay in Impatiens downy mildew: A transcriptome-based approach to enhancing disease resistance
A research team has meticulously analyzed the transcriptional response of Impatiens walleriana to Plasmopara obducens infection, revealing between 3,000 and 4,500 differentially expressed transcripts at various stages of the disease......»»
Melon flavor decoded: The genetic keys to aromatic diversity
Melon aroma greatly influences consumer preference and fruit quality. Climacteric melons produce more esters, while non-climacteric melons have more aldehydes. Understanding these genetic differences is crucial for breeding better melons. Although ge.....»»
Consumers continue to overestimate their ability to spot deepfakes
The Jumio 2024 Online Identity Study reveals significant consumer concerns about the risks posed by generative AI and deepfakes, including the potential for increased cybercrime and identity fraud. The study examined the views of more than 8,000 adul.....»»
Grafana: Open-source data visualization platform
Grafana is an open-source solution for querying, visualizing, alerting, and exploring metrics, logs, and traces regardless of where they are stored. Grafana provides tools to transform your time-series database (TSDB) data into meaningful graphs and.....»»
Unlocking the secrets of plant-electromagnetic field interactions: A comprehensive review
A research team has meticulously analyzed the biological impacts of ornamental plants' exposure to electromagnetic fields (EMFs), especially those at high frequencies. They proposed a comprehensive strategy to predict and mitigate these effects by co.....»»
Remote sensing research unravels plant genetic diversity and evolution
A research team has recently published a comprehensive review on the innovative integration of spectral data and phylogeographic patterns to study plant genetic variation. The findings demonstrate the effectiveness of remote sensing technology in ide.....»»
Exploring the multifaceted role of MicroRNA156 in horticultural plants
A research team has reviewed the role of MicroRNA156 (miR156) in horticultural plants, uncovering its significant influence on a variety of biological processes such as vegetative growth, floral induction, and stress response. miR156, known for its h.....»»
Rigid approach to teaching phonics is "joyless" and is failing children in England, experts warn
Experts have released robust research to show that phonics should be taught hand-in-hand with reading and writing to encourage true literacy and a love of reading, not through narrow synthetic phonics......»»
New research suggests diverse headgear in hoofed mammals evolved from common ancestor
From the small ossicones on a giraffe to the gigantic antlers of a male moose—which can grow as wide as a car—the headgear of ruminant hooved mammals is extremely diverse, and new research suggests that despite the physical differences, fundament.....»»
Study investigates enhancing superconductivity of graphene-calcium superconductors
Superconductors are materials that can conduct electricity with zero resistance when they are cooled below a certain critical temperature. They have applications in several fields, including magnetic resonance imaging, particle accelerators, electric.....»»
3 great action movies on Tubi you need to watch in May 2024
Tubi has a great selection of action movies. Watch these three action films in May, including a hit man revenge thriller and an inspiring war drama......»»
Actin research shows how butterfly wings get their vibrant colors
The secret of how butterfly wings get their vibrant colors has been revealed in a new study. Using cutting-edge super resolution microscopy, researchers from the University of Sheffield and the Central Laser Facility have been able to investigate the.....»»