Digital Marketing at Vertica
My name is Ryann Sawyer. I am currently a senior at Stonehill College studying Business Marketing. Post-grad, I plan to pursue a career in digital marketing. The world we live in today is undeniably digital. The way we learn, work, and communicate ha.....»»
Why using a brand nickname in marketing is not a good idea
Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts......»»
Of course, the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Of course the Sonos Arc Ultra is (probably) also Sonos TV
The pieces may be coming together: More RAM, more storage, and a leaked marketing image could well point toward the Sonos Arc Ultra running a full OS......»»
Smart TVs are like “a digital Trojan Horse” in people’s homes
48-page report urges FTC, FCC to investigate connected TV industry data harvesting. The companies behind the streaming industry, including smart TV and streaming stick manufacture.....»»
Kindle Paperwhite goes on sale before Prime Big Deal Days
Indulge in your favorite digital books and publications with the Kindle Paperwhite, now on sale for $210 when you order through Amazon......»»
OpenAI unveils major ChatGPT redesign with new ‘Canvas’ interface for writers and coders
OpenAI announced a new design interface called 'canvas,' which makes it easier for users to revise writing and coding projects. Here's what it looks like. OpenAI is changing up ChatGPT's interface to look more like a digital notepad for project.....»»
The best crypto wallets
We've lined up all the best crypto wallets for every investor, including popular services like Coinbase and Trezor. If you're buying, trading, and selling cryptocurrencies, a cryptocurrency wallet is a must-have digital accessory. We're not jus.....»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Unique IDs for individual (digital) specimens from natural history museums streamline and future-proof science
The wealth of data hosted in natural history collections can contribute to finding a response to global challenges ranging from climate change to biodiversity loss to pandemics. However, today's practices of working with collected bio- and geodiversi.....»»
Researchers develop Biodiversity Digital Twins to model our planet"s life
Biodiversity is essential for the processes that support all life on Earth. It provides critical resources such as food and energy, and supports ecosystem health. However, climate change, deforestation, and pollution are destroying habitats, altering.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Quantum research paves the way toward efficient, ultra-high-density optical memory storage
As our digital world generates massive amounts of data—more than 2 quintillion bytes of new content each day—yesterday's storage technologies are quickly reaching their limits. Optical memory devices, which use light to read and write data, offer.....»»
Digital transformation: it’s all about people
Digital transformation: it’s all about people.....»»
Devolver has a new licensed game label, and Disney is onboard
Devolver Digital has launched a new publishing arm set to bring IP from Disney, HBO, and more to indie studios......»»
TORRAS Ostand Spin iPhone 16 case hands-on: Looking at an elegant case design
The Digital Trends editorial team had a TORRAS iPhone 16 case hands on, including the TORRAS Ostand Spin. Here's your first look, as well......»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
Edmunds" new digital campaign turns to TikTok, YouTube, Meta
Online car shopping guide Edmunds is running a sports-themed fall social media advertising campaign to boost brand awareness and help retailers sell more cars......»»
Gambling marketing and the Premier League—the continued failure of industry self-regulation
New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk......»»
Green and digital transitions are putting environmental problems on the back burner, says study
The European Green Deal is a package of political initiatives to ensure that the EU reaches climate neutrality by 2050. Faced with this challenge, the parallel goals of the green and digital transitions are at the center of the European Commission's.....»»