"Paradox brands" hold strong appeal for bicultural consumers
Bicultural consumers such as Asian Americans or Hispanic Americans are the fastest growing demographic in the U.S., and one of the challenges marketers face is how to build brands that resonate with consumers who have assimilated norms from different.....»»
Can AI improve plant-based meats? Using mechanical testing and machine learning to mimic the sensory experience
Cutting back on animal protein in our diets can save on resources and greenhouse gas emissions. But convincing meat-loving consumers to switch up their menu is a challenge. Looking at this problem from a mechanical engineering angle, Stanford enginee.....»»
How much lighter is the titanium iPhone 16 Pro vs steel iPhones?
Brought to you by Uniq: Uniq’s new FlexGrip™ band for iPhone offers a secure, one-handed hold for ultimate convenience while freeing up your other hand for multitasking with ease. Learn more. The iPhone 16 Pro devices offer Apple’s largest.....»»
A new mission to Pluto could answer the questions raised by New Horizons
Pluto may have been downgraded from full-planet status, but that doesn't mean it doesn't hold a special place in scientist's hearts. There are practical and sentimental reasons for that—Pluto has tantalizing mysteries to unlock that New Horizons, t.....»»
Asus ROG Falchion Ace HFX review: too expensive for plastic
Asus finally has a Hall Effect keyboard with the Falchion Ace HFX, but its high price and all-plastic build hold the keyboard back......»»
Scientists Have Pushed the Schrödinger’s Cat Paradox to New Limits
A research team in China has held atoms in a state of quantum superposition for 23 minutes, suggesting tantalizing new possibilities in research and quantum computing......»»
Most surveyed grocery shoppers report noticing shrinkflation
Over three-quarters of surveyed consumers say they have noticed shrinkflation at the grocery store in the previous 30 days, according to the October 2024 Consumer Food Insights Report (CFI)......»»
Seeking favor with Musk and Trump, advertisers plot return to X
Lack of moderation, spike in racist content had led to an exodus by brands. Elon Musk’s support for Donald Trump is set to boost X’s flagging business, with some marketers poi.....»»
Record labels unhappy with court win, say ISP should pay more for user piracy
Music companies appeal, demanding payment for each song instead of each album. The big three record labels notched another court victory against a broadband provider last month, b.....»»
For the second time this year, NASA’s JPL center cuts its workforce
"If we hold strong together, we will come through this." Barely nine months after the last cut, NASA's Jet Propulsion Laboratory will again reduce its workforce. On Wednesday, the.....»»
How retailers change ordering strategy when a supplier starts its own direct channel
Researchers from Erasmus University and KU Leuven have published a new study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how suppliers can take steps to avoid a backlash......»»
Book examines the appeal of military rule
On a college trip to Nigeria, Assoc. Prof. Samuel Fury Childs Daly was struck by just how many people wore uniforms. There were different colors and every pattern of camouflage imaginable; some were conventional military uniforms, while others were b.....»»
Building a diverse wildland fire workforce to meet future challenges
Every year around this time, California's wildland firefighters hold their breath as hot, dry winds threaten to spread flames across the state. As such conflagrations grow in size and severity throughout the Western U.S., the strain on fire managers.....»»
The changing face of identity security
It’s easy to see why identity security is often synonymous with user security. Social engineering tactics are the mainstay of the threat actor’s arsenal, and it’s rare to find an attack that doesn’t feature them to some degree. Getting hold o.....»»
Video of a shelved Valve game has surfaced, and it’s mind-blowing
In the Valley of the Gods is still reportedly on hold, but this short clip shows off some incredible water physics......»»
Early Black Friday soundbar deals from $399: Best soundbars only
Ready to build the best home theater ever? Here are the best Black Friday soundbar deals on all kinds of brands like Samsung, Bose, and more......»»
The public implications of private substitutes for electric grid reliability
Climate change events have, in recent years, placed increasing strain on public electrical grids in the United States. In response to this vulnerability, some consumers are turning to private alternatives to the electric utility, like generators and.....»»
Was "Snowball Earth" a global event? New study delivers best proof yet
Geologists have uncovered strong evidence from Colorado that massive glaciers covered Earth down to the equator hundreds of millions of years ago, transforming the planet into an icicle floating in space......»»
Best projector deals: Replace your TV with a big screen from $48
Elevate your home theater setup by buying from these projector deals, which include affordable options and premium models from brands like Epson and Samsung......»»
Heretic performs well in box office debut, but Venom remains on top
Heretic and The Best Christmas Pageant Ever both made strong debuts, but it was Venom: The Last Dance that won the box office for the third consecutive weekend......»»
Heretic performs well on box office debut but Venom remains top
Heretic and The Best Christmas Pageant Ever have made strong debuts, but it was Venom: The Last Dance that won the box office for the third consecutive weekend......»»