"Lyft" vs. "Lift": Consumers are less likely to support brands with unconventional spellings, study shows
Choosing a brand name for a new product or service is one of the most important marketing decisions a company makes. In recent years, brand strategists have recommended companies use unconventional spellings of otherwise familiar words—e.g., "Lyft".....»»
Saturday Citations: Mediterranean diet racks up more points; persistent quantum coherence; vegan dogs
This week, we reported on the birth throes of black holes, the questionable assertions of a study about vegan dogs and a technique for observing entanglement without breaking quantum coherence......»»
3 underrated Netflix shows you should watch this weekend (May 17-19)
There are plenty of great Netflix shows, but these are the ones you should make time for this weekend......»»
2023 App Store report shows rise in downloads, developers & removals
Apple's recent App Store Transparency Report highlights substantial increases in app downloads and registered developers, along with details on the latest app removals due to government takedowns.2023 App Store report shows rise in downloads, develop.....»»
Check Out This Nifty Bedtime iPhone Trick
If you like to listen to white noise on your iPhone in bed, you might love this extremely subtle trick using the device’s alarm. A lot of people like to listen to music, audio books, movies, or TV shows while they fall asleep. Of course, in doi.....»»
Kia believes adding hybrids is a win-win for consumers, industry
Kia Corp. will expand its hybrid powertrain to most of its models as EV sales slow and lagging infrastructure becomes a concern......»»
Earth from space: New Zealand"s North Island
Captured on 7 May 2024, this Copernicus Sentinel-2 image shows part of New Zealand's North Island......»»
Study examines low-permittivity dielectric ceramics for microwave/millimeter-wave communication
Microwave dielectric ceramics are the cornerstone of wireless communication devices, widely utilized in mobile communications, satellite radar, GPS, Bluetooth, and WLAN applications. Components made from these ceramic materials, such as filters, reso.....»»
Study reveals how a sugar-sensing protein acts as a "machine" to switch plant growth—and oil production—on and off
Proteins are molecular machines, with flexible pieces and moving parts. Understanding how these parts move helps scientists unravel the function a protein plays in living things—and potentially how to change its effects. Biochemists at the U.S. Dep.....»»
How to fix a computer that turns on, but displays nothing
If your PC turns on, but the display shows nothing, there's a problem that needs fixing. Here are a few different ways to get it working again......»»
OLED iPad Pro owners discover grainy display problem
New M4 iPad Pro owners are complaining about an issue that produces visible grainy artifacts in the display.iPad Pro with M4 and a Nano-texture coatingThe iPad Pro with M4 is starting to arrive with consumers, eager to get started using their new tab.....»»
M4 iPad Pro teardown shows copper logo, highly repairable internals
A teardown of the 13-inch iPad Pro with M4 reveals it is a fairly repairable tablet, as well as an actual practical use for the rear Apple logo.Mid-teardown of the 13-inch iPad Pro with M4 [Youtube/Phone Repair Guru]In between videos of YouTubers ben.....»»
Data from MAXI J1820+070 shows Einstein was right about how matter plunges into a black hole
A team of astrophysicists from the University of Oxford, Newcastle University and the Institute of Astronomy, all in the U.K., working with a colleague from the University of Virginia, in the U.S., has found evidence showing that Albert Einstein was.....»»
How your aurora photographs are helping NASA study solar storms
The most dramatic solar storm in decades wasn't only notable for the gorgeous colors seen in the sky -- it's also a way for scientists to learn about the sun......»»
3 underrated shows on Hulu you need to watch in May 2024
If you're looking for your next TV binge, then check out the three underrated shows on Hulu that you need to watch in May 2024......»»
Tesla"s March registrations fall 12% as rivals gain EV share, U.S. data shows
Overall, registrations for battery-electric vehicles rose 3.8% in March compared with the year-earlier month. Ford, Hyundai and Kia gained significant share in the EV segment, S&P Global Mobility said......»»
The Last of Us season 2 set video reveals first look at Ellie and Dina
A new video of HBO's The Last of Us season 2 has been leaked. The footage shows Bella Ramsey and Isabela Merced filming a scene from the upcoming season......»»
Study finds saying "please" may not be so polite in everyday requests
By kindergarten age, most children have been taught that "please" is a magic word. "Please" is an expression of politeness that shows courtesy and respect, turning a potential demand into a request that will—poof!—magically be granted......»»
Researchers calculate the carbon footprint of building a wooden house in Japan
Researchers at Kyushu University have published a comprehensive analysis on the carbon footprint of constructing a wooden house in Japan. The study covered the total amount of emissions produced, taking into consideration the entire supply chain incl.....»»
How biodiversity-productivity relationships change along elevation in forests
A study published in the journal Forest Ecosystems has revealed that the relationship between biodiversity and forest productivity is not as straightforward as previously thought......»»
Sea otter study finds tool use allows access to larger prey, reduces tooth damage
Sea otters are one of the few animals that use tools to access their food, and a new study has found that individual sea otters that use tools—most of whom are female—are able to eat larger prey and reduce tooth damage when their preferred prey b.....»»