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Veteran Apple product marketing exec and GarageBand ‘co-creator’ departs the company

A longtime Apple product and marketing executive who worked on things like GarageBand, Logic, iTunes, and the iPod has recently departed the company, 9to5Mac learned. Xander Soren first joined Apple in 2001 and describes himself as one of the co-cre.....»»

Category: topSource:  theglobeandmailFeb 17th, 2023

Apple apologizes for its controversial iPad Pro ad

Following a backlash over Apple's ad for its new iPad Pro in which a huge hydraulic press crushes various creative tools, the tech company has said sorry......»»

Category: topSource:  digitaltrendsRelated News8 hr. 59 min. ago

Apple needed a little bit of help to shoot its ‘Let loose’ event on iPhone

Apple’s “Let loose” special event this week was shot on iPhone, much like last October’s “Scary fast” event. This time around, however, Apple appears to have gotten some help by attaching additional lenses to the iPhones. Apple has co.....»»

Category: topSource:  marketingvoxRelated News12 hr. 58 min. ago

Apple is making it easier to develop your first app using Pathways

Apple’s developer site has long been a massive hub of resources for prospective app developers, but previously there was never a clear path toward getting started. Today the company launched Pathways, a collection of videos, documentation, and o.....»»

Category: topSource:  marketingvoxRelated News12 hr. 58 min. ago

9to5Mac Daily: May 9, 2024 – Who will be the next CEO of Apple?

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsore.....»»

Category: topSource:  marketingvoxRelated News12 hr. 58 min. ago

Apple apologizes for controversial iPad Pro ad, scraps plans for TV campaign

Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The ad has been the subject of much criticism over the last two days, as we reported on Thursday morning. Apple has now responded to.....»»

Category: topSource:  marketingvoxRelated News12 hr. 58 min. ago

M4 iPad Pro vs M2 iPad Air: Is it worth the extra money?

The 2024 iPad Pro levels up performance as the first Apple device with the M4 chip. And the new mid-tier Apple tablet is the M2 iPad Air which comes in two sizes for the first time. So what is all different between these 2024 iPads and is the high-.....»»

Category: topSource:  marketingvoxRelated News12 hr. 58 min. ago

New Sonos app breaks accessibility for visually impaired users, here’s what this advocate recommends

The new Sonos app launched today and was met with swift and intense backlash for removing many features and capabilities that long-standing customers value. While the company made an official statement on the matter, it hasn’t appeared to address a.....»»

Category: topSource:  marketingvoxRelated News12 hr. 58 min. ago

Apple apologizes for iPad Pro "Crush" ad after massive backlash

Apple has scrapped plans to run its infamous iPad Pro "Crush" ad, issuing an apology for coming off insensitive toward artists.Apple's 'Crush' adAt Tuesday's Apple Event, Apple unveiled its new iPad Air and iPad Pro lineup. During the event, it also.....»»

Category: appleSource:  appleinsiderRelated News12 hr. 59 min. ago

Dive into app & game development with new "Apple Pathways" hub

Apple has created a new web page that acts as a hub for the various paths to developing apps for its platforms with various resources and guides.Dive into app & game development through new 'Apple Pathways' hubCalled "Apple Pathways," it provides an.....»»

Category: appleSource:  appleinsiderRelated News12 hr. 59 min. ago

Apple Pencil 2 Doesn’t Work with New iPad Pro

This is a quick public service announcement for Apple Pencil 2 and Apple Pencil 1 users planning to buy the new iPad Pro or iPad Air 6: You will need to buy a new Apple Pencil if you want to use one with one of these models. When Apple confirmed the.....»»

Category: mobileSource:  gottabemobileRelated News12 hr. 59 min. ago

Apple’s plastic-free packaging means pack-in logo stickers are going away

Pack-in Apple stickers go back at least as far as 1977’s Apple II. Enlarge / Many different Apple stickers from many different products and eras. (credit: Andrew Cunningham) As a noted sticker enthusiast, I’m alway.....»»

Category: topSource:  arstechnicaRelated News12 hr. 59 min. ago

iPad Pro (2024) vs. iPad Air (2024): the difference is clear

Apple's new iPad Pro and iPad Air series have never been more different. For the best experience, it's the iPad Pro. To save some money, choose the iPad Air......»»

Category: topSource:  digitaltrendsRelated News15 hr. 27 min. ago

New iPad Pro, iPad Air, and M4 chip Apple event reactions

Benjamin and Chance react to all the announcements out of the spring ‘Let Loose’ event, including the radically thin new iPad Pro, the new 11-inch and 13-inch iPad Air lineup, what to expect from the M4 chip, and how the event compared to their e.....»»

Category: topSource:  marketingvoxRelated News16 hr. 26 min. ago

iPad lineup could have more clarity with one change

With 48 individual iPad configurations available from Apple, there are more choices in the lineup than ever. When simplified, though, the iPad line is divided into four models: iPad, iPad mini, iPad Air, and iPad Pro. As Logan Spurgeon points out,.....»»

Category: topSource:  marketingvoxRelated News16 hr. 26 min. ago

The iPad has come so incredibly far since 2010, and fulfills Steve Jobs" vision perfectly

It's still a sheet of glass, has no serious competitors, and uses radically different technology as you'd expect for a product more than a decade old, but the 2024 iPad still conforms to Steve Jobs' original vision for the product.Steve Jobs demonstr.....»»

Category: appleSource:  appleinsiderRelated News17 hr. 26 min. ago

3 Reasons to Wait for the iPhone 17 & 4 Reasons Not To

Thanks to leaks, we already have an idea of what to expect from Apple and the 2025 iPhone. While the launch is a long way out, some people might want to skip the iPhone 16 and wait for the iPhone 17. While many people will be perfectly fine buying an.....»»

Category: mobileSource:  gottabemobileRelated News17 hr. 27 min. ago

macOS Sonoma 14.5 Update Ready, Release Coming Soon

Apple’s macOS Sonoma 14.5 update is nearly ready for public consumption as the company’s pushed the final version to beta testers. Apple today pushed the macOS Sonoma 14.5 Release Candidate, or RC, to developers. The macOS Sonoma 14.5 Rel.....»»

Category: mobileSource:  gottabemobileRelated News17 hr. 27 min. ago

Apple Confirms macOS Ventura 13.6.7 Update

Apple today confirmed a new version of macOS Ventura for Mac and macOS Ventura 13.6.7 will roll out alongside macOS Sonoma 14.5. The company today released the macOS Ventura 13.6.7 Release Candidate, or RC, and the software is available to test ahead.....»»

Category: mobileSource:  gottabemobileRelated News17 hr. 27 min. ago

Apple Readies macOS Monterey 12.7.5

Apple is preparing a new macOS Monterey 12.7.5 update for Mac devices still running the aging operating system. The company today released the macOS Monterey 12.7.5 Release Candidate, or RC. The Release Candidate is the first, and final, version of t.....»»

Category: mobileSource:  gottabemobileRelated News17 hr. 27 min. ago

Apple drops three macOS release candidates in one day

Arriving two days after the rest of the operating systems, the release candidate of macOS 14.5 is now available alongside two older versions for testing ahead of full release.macOS on an iMac and MacBook ProOn Tuesday, Apple handed out the release ca.....»»

Category: appleSource:  appleinsiderRelated News17 hr. 59 min. ago