Help, My Therapist Is Also an Influencer!
Counselors have moved from beside the chaise longue and into users’ TikTok feeds, fueling debates about client privacy and the mental health profession......»»
In China, You Can Go To College To Become a Social Media Influencer
An anonymous reader shares a report: As colleges around China approach their final few weeks before the winter break, frequent users of Douyin (TikTok's Chinese version) may have noticed a new type of post in their feeds: students asking for likes an.....»»
China fines "live-streaming queen" Viya $210 million for tax evasion
Chinese live-stream shopping influencer Huang Wei, known as Viya, has been hit with a whopping $210 million penalty for tax evasion and kicked off social media......»»
The pressures - and rewards - of being an influencer
Running your own popular YouTube channel can be lucrative, but it comes with downsides......»»
Facebook removes anti-vax influencer campaign
Facebook has removed hundreds of accounts linked to a anti-vaccine campaign operated from Russia......»»
Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams
Before you hire a marketing consultant who doesn't understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. Before you hire a marketing consultant who doe.....»»
Early-stage brands should also unlock the power of influencers
Let’s demystify influencer marketing, learn how to couple it with a little-known paid marketing hack and uncover the numerous mediums to leverage influencer assets Jonathan Martinez Contributor Sha.....»»
Russian influencer under investigation for driving a Bentley with his girlfriend tied to the roof
Kosenko has built his five million-strong following by posting dangerous stunts in the past. His latest Instagram video shows the Russian influencer driving around the streets of Moscow in a Bentley. While there's nothing unusual about that, Kosenko'.....»»
To Fight Vaccine Misinformation, US Recruits an "Influencer Army"
The New York Times tells the story of 17-year-old Ellie Zeiler, a TikTok creator with over 10 million followers, who received an email in June from Village Marketing, an influencer marketing agency. "It said it was reaching out on behalf of another.....»»
Cyber-flashing: "I get explicit messages every day"
Influencer Elle Edwards lets us inside her DMs to show the extent of sexual abuse faced by women online......»»
YouTube Stars Were Offered Money to Spread Vaccine Misinformation
"A mysterious marketing agency secretly offered to pay social media stars to spread disinformation about Covid-19 vaccines," reports the BBC. "Their plan failed when the influencers went public about the attempt to recruit them." An influencer mar.....»»
Kenya’s AIfluence closes $1M for its AI-powered influencer marketing platform
Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. There’s a growing ad-blocking movement and key demographics are spending less time in front of TVs. Marketers have now realized that their cu.....»»
With $3M seed, Frame streamlines finding a therapist and builds a one-stop shop for private practices
Therapy is rapidly becoming a standard part of many people’s lives, but 2020 interrupted that trend by nixing in-person sessions and forcing therapists to migrate their entire practice online — and it turns out that’s not so easy. Frame.....»»
A bank for the creator economy, Karat Financial raises $26M in Series A funding
The creator economy is changing the way that people earn a living, whether you’re an Instagram influencer or a freelance graphic designer. But traditional banks haven’t caught up. Take Alexandra Botez for example. The Stanford graduate ea.....»»
Ring Once Gave Free Cameras to 100 Los Angeles Police Officers
"In a bid to bolster its claims as a crime-fighting tool, Ring deployed a tactic popular in the business world: influencer marketing," reports the Los Angeles Times. "It selected a cadre of brand ambassadors, rewarded them with free gadgets and disco.....»»
Virgin Galactic to fly Kellie Gerardi to space on a dedicated research mission
Virgin Galactic has a new customer: The International Institute for Astronautical Sciences (IIAS), which will be flying researcher, citizen scientist and STEM influencer Kellie Gerardi on an upcoming dedicated Virgin Galactic launch. Gerardi will be.....»»
How to Launch a Micro-Influencer Campaign
Micro-influencer campaigns can put your small business on the map. Here's how you can make micro-influencer marketing work for you......»»
Is Micro-Influencer Marketing Right for You?
Micro-influencers present an effective way of expanding your reach and attracting new customers. Here's what you should know......»»
Arjo to examine equipment design in care environments at Dementia Forum X
Dementia Forum X 2019 – Stage conversation Sara Thomas, Occupational Therapist and Global Senior Clinical Consulting Manager, Arjo Mariama Samateh, Dementia Forum X Project Director Dementia Forum X’s ambition has always been to gather key st.....»»
CC Clarke: The mum-shaming on social media is mind-blowing
Beauty influencer CC Clarke on dealing with "mum-shaming" from trolls on her social media accounts......»»
James Charles: YouTube temporarily demonetises beauty influencer
The YouTuber admitted to messaging with 16-year-old boys earlier this month......»»