Genesis plucks marketing exec from luxury rival Infiniti
Wendy Orthman, 45, previously Infiniti's global head of brand, marketing and communications, will be executive director of marketing for Genesis Motor America......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Nvidia just released an open-source LLM to rival GPT-4
Nvidia just released a 72 billion-parameter, open-source LLM that will rival GPT-4.....»»
HYUNDAI-GENESIS: Q3 volume up, September sales impacted by fewer selling days and Hurricane Helene
Hyundai's hybrids continue to set records, and Genesis' crossovers are the primary driver of growth for the luxury brand......»»
DirecTV agrees to buy satellite rival Dish (and its debt) for one dollar
DirecTV to take on Dish's $10B debt and TPG will buy AT&T's 70% stake in DirecTV. Enlarge / Dish and DirecTV satellite dishes on the roof of an apartment building on April 15, 2013 in San Rafael, California. (credit: Getty Image.....»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
Chevy launches EV training road tour for dealership sales teams
Chevy's program combines educational sessions designed to dispel myths with opportunities to drive EVs from GM and from rival automakers......»»
Gambling marketing and the Premier League—the continued failure of industry self-regulation
New research reveals gambling messages during the opening weekend of this season's football Premier League have almost trebled since last year, putting fans including children at risk......»»
Nissan wins as court orders Carlos Ghosn to return yacht and $32 million
The luxury vessel became a symbol of the alleged self-serving excesses at the crux of financial misconduct accusations against Carlos Ghosn......»»
Nissan wins as court orders Carlos Ghosn to fork over yacht and $32 million
The luxury vessel became a lurid symbol of the alleged self-serving excesses at the crux of financial misconduct accusations against Carlos Ghosn, who was arrested in 2018 at the height of his power as the chairman of the Renault-Nissan-Mitsubishi al.....»»
Cox sues state in attempt to block $109 million in funding for rival ISPs
Cox disputes speed tests, claims it serves areas eligible for broadband grants. Enlarge (credit: Getty Images | Adrienne Bresnahan) Cox Communications asked a court to block Rhode Island's plan for distributing $108.7 mi.....»»
Future Pixel Watches could solve Google’s repairability problem
A Google exec's comments suggest that a more repairable Pixel Watch might be on the way......»»
Nothing’s cool Ear Open earbuds have an unexpected rival
I've listened to Nothing's new Ear Open earbuds. And while I've been impressed, I've also wondered why I wasn't using my Ray-Ban Meta smart glasses instead......»»
Ads from Hell: How a pizza brand"s marketing reveals NZ"s shifting religious attitudes
Controversial advertising holds a mirror up to society. It can unite us in laughter or outrage, spark debates that shape our beliefs—and sometimes expose our political differences......»»
The Sony Bravia X93L, a “lower-cost luxury” TV, is $1,000 off
The 85-inch Sony Bravia XR X93L 4K TV is an excellent choice for a premium TV with a relatively lower price, and it's even cheaper from Best Buy at $1,000 off......»»
“Not smart”: Philly man goes waaaay too far in revenge on group chat rival
Philly man pleads guilty to some spectacularly bad behavior. Enlarge / Guys, it was just a group chat! Over fantasy football! (credit: John Lamb | Getty Images) Philadelphia has learned its lesson the hard way: football.....»»
Mistrial declared for ex-AT&T exec accused of bribing government official
Jury asked question about bribery "intent" before declaring themselves deadlocked. Enlarge (credit: Getty Images | AaronP/Bauer-Griffin) A mistrial was declared today in the trial of former AT&T Illinois President Paul L.....»»
Mercedes-AMG Petronas F1-inspired GT coupe on tap
The German luxury automaker will offer 200 copies of the special edition......»»
New research reveals how "home" affects psychological well-being in a mobile world
A new study by Zahra Sharifonnasabi, Senior Lecturer in Marketing and Co-Director of the MINDS Research Group at Queen Mary University of London, sheds light on the link between "home" and psychological well-being for people who frequently move acros.....»»
Why do Asian consumers love luxury shopping?
The Asia-Pacific region is the largest consumer of personal luxury goods in the world. Asian consumers shop at home and overseas in cities like New York, Milan and Paris, contributing to the luxury industry's remarkable growth......»»