Examining which factors have the biggest impact on influencer marketing effectiveness
About 70% of people between the ages of 18 and 29 use Instagram, and it's hard to spend much time scrolling without encountering a sponsored post from an influencer. The same holds true for just about any other social media platform......»»
Study suggests gun-free zones do not attract mass shootings
Gun-free zones have often been blamed for making schools, malls and other public areas more attractive to shooters; however, there have been no quantitative studies examining those claims. Now, in a first of its kind study published in The Lancet Reg.....»»
How vegetation could impact the climate of exoplanets
The term "habitable zone" is a broad definition that serves a purpose in our age of exoplanet discovery. But the more we learn about exoplanets, the more we need a more nuanced definition of habitable......»»
Queer tabletop roleplaying games provide valuable lessons that even "Dungeons & Dragons" can learn from
By studying how some tabletop roleplaying games (TTRPGs) are putting queerness front and center, Northeastern researchers found ways even "D&D," the biggest TTRPG in the world, can be more welcoming and inclusive for players......»»
Amazon just cut the price of this 75-inch Hisense TV by $500
One of Hisense’s biggest 2024 TVs is $500 off on Amazon today. Save big when you order the 75-inch U7N ULED, but act fast!.....»»
5 worst summer 2024 movies, ranked
What are the biggest turkeys that hit theaters this summer? We're sharing our list of the five worst summer 2024 movies!.....»»
IFA 2024: everything we expect from the huge tech show
As the event celebrates its 100th year, it's starting to feel like IFA 2024 could be its biggest show in years......»»
Plenty of ups and downs are key to a great story, research finds
Since at least Aristotle, writers and scholars have debated what makes for a great story. One of them is Samsun Knight, a novelist who is also an economist and assistant professor of marketing at the University of Toronto's Rotman School of Managemen.....»»
Examining WTO system amidst growing trade imbalances
The establishment of the World Trade Organization (WTO) in 1995 coincided with a period of substantial global economic growth, fueled by lowered tariffs and increased market access in a globalized world economy based on the promise of a rules-based g.....»»
Even a redesigned Mac mini won’t win me over
Rumors suggest that the Mac mini is due for its biggest redesign in almost 15 years, but it still might not be enough to convince me to buy one. Here’s why......»»
How the world of rally racing helps Subaru of America connect and engage with customers, fans
Subaru of America's marketing goes beyond love, dogs and safety. An integral component is derived from its motorsports footprint but especially rally racing......»»
Many of the biggest websites have opted out of Apple Intelligence training
Generative AI systems are trained by letting them surf the web to scrape content. Apple allows publishers to opt out of its scraping, and a new report says that many of the biggest websites have specifically opted out of Apple Intelligence training......»»
The impact of human activity on air quality: A look at aerosol pollution before and after the Industrial Revolution
A recent study led by the Institute of Atmospheric Physics at the Chinese Academy of Sciences sheds new light on how human activities have altered the composition of the atmosphere over time, particularly focusing on secondary organic aerosols (SOA)......»»
Study reveals impact of research assessments on UK legal publishing
A comprehensive new study has unveiled how the UK's Research Assessment Exercises (RAE) and Research Excellence Framework (REF) have significantly influenced legal academic publishing over the past 30 years. Conducted by esteemed legal scholars Profe.....»»
CrowdStrike reveals impact of calamitous July IT outage on its business
CrowdStrike, the cybersecurity firm at the center of a huge global IT outage in July, has revealed some of the impact that the incident has had on its business......»»
International consortium with NASA reveals hidden impact of spaceflight on gut health
Scientists have uncovered how spaceflight profoundly alters the gut microbiome, revealing previously unknown effects on host physiology that could shape the future of long-duration space missions......»»
Shedding light on the mechanism of yeast DNA repair
DNA damage is a cellular phenomenon that introduces structural abnormalities in double-stranded DNA. External factors, such as radiation or chemical agents, as well as internal factors, such as blocked DNA replication, can generate double-strand brea.....»»
Labor day crowds temporarily impact local streams, research shows
Crowds flocking to rivers and streams over Labor Day weekend are doing more than cooling off and having fun. They're temporarily introducing chemicals and microscopic organisms into their local waterways, according to new research from Johns Hopkins.....»»
So, how’s CrowdStrike doing?
CrowdStrike, the cybersecurity firm at the center of a huge global IT outage in July, has revealed some of the impact that the incident has had on its business......»»
Chevrolet sees opportunity in industry"s biggest segment with redesigned Equinox
The compact crossover's fourth generation packs more technology into a truck-like profile, with an entry model that starts below $30,000 with shipping......»»
Study shows pollution affects the growth and behavior of aquatic organisms
Research at the University of Jyväskylä, Finland, reveals that size-based selection, as happens in fishing, may impact the stress tolerance of fish, which in turn has a significant impact on the condition and coping of fish in changing environments.....»»