Even startups on tight budgets can maximize their marketing impact
A startup’s best marketing asset is its story. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content. Dominik Angerer Contributor.....»»
Asteroid that wiped out the dinosaurs may have led to the invention of "ant agriculture"
The event that wiped out the dinosaurs wasn't all bad. The low-light environment caused by the meteor impact some 66 million years ago favored the spread of fungi that feed on organic matter, which was abundant at the time as plants and animals were.....»»
Maserati"s stumbles due to marketing issues, Stellantis CEO Carlos Tavares says
Despite heavy financial losses and slumping vehicle sales, Maserati is sustainable but more needs to be done to position it as a pure luxury brand, Stellantis CEO Carlos Tavares said......»»
Who is Rick Flag Sr.? James Gunn explains Frank Grillo’s importance to Peacemaker, Superman
In a recent interview, James Gunn teased Frank Grillo's role of Rick Flag Sr. and his impact in the DC Universe......»»
Research links El Niño to Atlantic weather a year later, could enhance long-range weather forecasting
New research has revealed that the impact of one of the world's most influential global climate patterns is much more far-reaching than originally thought......»»
Popular gut probiotic completely craps out in randomized controlled trial
If you're familiar with the history of Activia, you may not be surprised. Any striking marketing claims in companies' ads about the gut benefits of a popular probiotic may be full.....»»
The true global impact of species-loss caused by humans is far greater than expected, study reveals
The extinction of hundreds of bird species caused by humans over the last 130,000 years has led to substantial reductions in avian functional diversity—a measure of the range of different roles and functions that birds undertake within the environm.....»»
Five-mile asteroid impact crater below Atlantic captured in "exquisite" detail by seismic data
New images of an asteroid impact crater buried deep below the floor of the Atlantic Ocean have been published today by researchers at Heriot-Watt University......»»
Decades-long research reveals new understanding of how climate change may impact caches of Arctic soil carbon
Utilizing one of the longest-running ecosystem experiments in the Arctic, a Colorado State University-led team of researchers has developed a better understanding of the interplay among plants, microbes and soil nutrients—findings that offer new in.....»»
Best Buy is selling a great Lenovo student laptop for just $330 right now
There's a huge $220 off the Lenovo Flex 5i at Best Buy. It's the ideal touchscreen 2-in-1 laptop for students on a tight budget. Here's what to expect......»»
Do customers perceive AI-written communications as less authentic?
From Nike and Google to Coca-Cola and McDonald's, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That's the questi.....»»
Swiss glaciers are receding again after 2 punishing years and despite a good start to 2024
The volume of Switzerland's glaciers shrank again this summer, compounding the negative impact of climate change after a devastating two-year run that depleted the ice by more than 10%, scientific experts reported Tuesday......»»
SAFE X equips CISOs with integrated data from all their existing cybersecurity products
Safe Security launched SAFE X, a generative AI-powered mobile app for CISOs. SAFE X delivers CISOs real-time business impact insights into their cybersecurity posture, enabling better decision-making and risk prioritization. CISOs often invest millio.....»»
Seven years on, study reveals #MeToo"s unexpected impact on consumer behavior
Seven years after actor Alyssa Milano's tweet launched the #MeToo movement into the global consciousness, attitudes towards sexual harassment and assault have shifted in many countries. A new study shows that the movement's impact doesn't stop there......»»
Responding to dealer feedback, Santander expands small business auto financing
The lender plans to offer automotive financing primarily to small franchises and startups......»»
Reducing credential complexity with identity federation
In this Help Net Security interview, Omer Cohen, Chief Security Officer at Descope, discusses the impact of identity federation on organizational security and user experience. He explains how this approach streamlines credential management and enhanc.....»»
TCL Prime Big Deal Days TV deals: TVs from $115
Upgrade your TV with the TCL Prime Day deals that we've rounded up here. Whether you're on a tight budget or you want to splurge, take a look at these offers......»»
Ride-hailing apps reduce racial discrimination impact, new study suggests
Racial discrimination against Black passengers looking to hail rides has been a problem since the taxicab era. A new study by researchers at Carnegie Mellon University's College of Engineering has aimed to find out whether the rise of ride-hailing ap.....»»
Cities unprepared for impact of climate change, says report
Half of the world's population lives in cities, and that proportion is expected to increase to 70% by 2050. With their large populations, lack of green spaces that can cool a warming environment, and aging infrastructure that is vulnerable to floods.....»»
Study finds about 40% of public supports rationing measures to fight climate change
Rationing of goods such as meat and fuel can both effectively and fairly reduce consumption with high climate impact. Almost 40% of the public say they could accept such measures. These are the findings of new research from the Climate Change Leaders.....»»
Researchers use carbon nanotube derivatives to strengthen recyclable plastics
Reducing the environmental impact caused by plastics can be addressed through different strategies, such as the manufacture of more durable plastics or recycling. In general, there are two main types of plastics. The first is thermoplastics, which ca.....»»