Ads featuring interracial couples produce mixed results for brands
A new paper co-written by a University of Illinois Urbana-Champaign scholar who studies how authenticity and aesthetics intersect with branding found that interracial couples featured in advertisements enhanced brand outcomes relative to white couple.....»»
Black Friday discount: M4 Pro MacBook Pro (48GB RAM, 1TB SSD) on sale now for $2,389
Black Friday MacBook Pro deals are heating up, with Apple's brand-new M4 Pro 14-inch MacBook Pro featuring an upgrade to 48GB RAM and 1TB of storage marked down to $2,389 via an exclusive discount code.Snag Black Friday coupon savings on this new M4.....»»
Early Black Friday refrigerator deals: Samsung, LG, and more
We've got all the best Black Friday refrigerator deals neatly lined up here including all the major brands like LG, Samsung, KitchenAid, and more......»»
Gene regulation study reports surprising results: Extensive regions of DNA belong to multiple gene switches
Some sequences in the genome cause genes to be switched on or off. Until now, each of these gene switches, or so-called enhancers, was thought to have its own place on the DNA. Different enhancers are therefore separated from each other, even if they.....»»
Fast fashion may seem cheap, but it"s taking a costly toll on the planet and on millions of young customers
Fast fashion is everywhere—in just about every mall, in the feeds of influencers on social media promoting overconsumption, and in ads constantly popping up online......»»
Plastic reduces krill"s ability to remove carbon in the deep ocean, marine ecologists find
New research shows that increased levels of plastic pollution in the Southern Ocean could reduce the ability of Antarctic krill, a tiny shrimp-like crustacean, to help take CO2 from the atmosphere. The results are published this month in the journal.....»»
The rise of the micro-influencer on social media
As social media continues to redefine how we connect, new research is exploring the role of "micro-influencers" and how this powerful group is reshaping the influencer landscape and the relationship between brands and their consumers......»»
Mixed forests can reduce the risk of forest damage in a warmer climate
Forests with few tree species pose a considerably higher risk of being damaged, and the introduced lodgepole pine is especially vulnerable. This is the finding of a new study published in Ecosphere by researchers from Umeå University and the Swedish.....»»
Microsoft pushes full-screen ads for Copilot+ PCs on Windows 10 users
Microsoft has frequently used this kind of reminder to encourage upgrades. Windows 10's free, guaranteed security updates stop in October 2025, less than a year from now. Windows.....»»
Smoke changes over time and distance, but health risks remain
A study of air quality in New York City while it was heavily affected by Canadian wildfire smoke revealed that multi-day transport to the New York region significantly transformed the smoke, but serious health risks remained. The results are publishe.....»»
Garden produce grown near Fayetteville works fluorochemical plant contains GenX, other PFAS
Residential garden produce grown near the Fayetteville Works fluorochemical plant can expose those who consume it to per- and polyfluoroalkyl substances (PFAS), according to a new study conducted by researchers from North Carolina State University, E.....»»
How can brands address growing consumer skepticism?
Transparency and effective communication are critical for brands to gain and keep consumer trust according to new research......»»
Windows 11 is finally coming to the Quest 3 and Quest 3S
At Ignite 2024, Microsoft has announced that Windows 11 is finally coming to the Quest 3 and Quest 3S headsets in mixed reality......»»
Early Black Friday microwave deals 2024: LG, Samsung, and more
We've tracked down all the best Black Friday microwave deals featuring many of the best brands around. We also have some great buying advice......»»
Better but not stellar: Pollsters faced familiar complaints, difficulties in assessing Trump-Harris race
An oracle erred badly. The most impressive results were turned in by a little-known company in Brazil. A nagging problem reemerged, and some media critics turned profane in their assessments......»»
The iPhone 16 just beat the Galaxy S24 in a 5G speed test. Here are the results
In many countries, the iPhone 16 series has bested the Samsung Galaxy S24 series in terms of speed. Against the iPhone 14 and iPhone 15, it does even better......»»
iOS 18.2 makes Camera Control the killer feature it was always meant to be
The iPhone 16’s Camera Control feature arrived to mixed reviews, including from me. But iOS 18.2 upgrades the feature in several key ways, making it what it was always meant to be. more….....»»
Major security audit of critical FreeBSD components now available
The FreeBSD Foundation, in partnership with the Alpha-Omega Project, has released the results of an extensive security audit of two critical FreeBSD components: the bhyve hypervisor and the Capsicum sandboxing framework. The audit, conducted by the o.....»»
April Fools’ joke results in Japanese firm making a beige ’80s throwback PC case
You can fit lots of modern hardware inside—and prop your monitor on top. Putting out a joke product on April Fools' Day can sometimes be a clever way to quietly gauge the reacti.....»»
Triazenolysis: A new chemical process to produce raw materials
Researchers at the Schulich Faculty of Chemistry at the Technion have developed a new chemical process to produce raw materials for the manufacture of polymers, pharmaceuticals, and agricultural compounds......»»
Neat, precise and brighter than ever: New technologies improve temporal coherence of XFEL pulses
X-ray free-electron lasers produce pulses of light that are exceptionally bright, making them powerful tools for studying ultrafast chemical reactions, biological processes, or probing the structure of materials at atomic scales......»»