Going "rogue": Researchers discover viral trend in global marketing
Chris Taylor, director of the beverage management program in the University of Houston Conrad N. Hilton College of Global Hospitality Leadership, watched in awe as sales of White Claw skyrocketed seemingly overnight in the summer of 2019......»»
Study tracks traveling population wave in Canada lynx
A new study by researchers at the University of Alaska Fairbanks's Institute of Arctic Biology provides compelling evidence that Canada lynx populations in Interior Alaska experience a "traveling population wave" affecting their reproduction, movemen.....»»
Researchers urge governments to enlist emotion when fighting fake news
Real people with relatable stories can help public agencies counter social media disinformation campaigns and "fake news" around issues such as vaccination programs, academic researchers say......»»
Headband-like device uses speckle contrast optical spectroscopy to predict stroke risk
A team of researchers from the Keck School of Medicine of USC and California Institute of Technology (Caltech) have developed a potential new way to measure a person's stroke risk that is cost-effective and noninvasive, akin to a cardiac stress test......»»
DNA nanotechnology unravels complex protein interactions to inform cancer diagnostics
A team of researchers from NUS Institute for Health Innovation & Technology (iHealthtech), led by Associate Professor Shao Huilin and Associate Professor Brian Lim, has developed a first-of-its-kind technology to map out diverse protein interactions.....»»
New mission to create total solar eclipses in space
A UK team of researchers including UCL's Professor Lucie Green are working on the launch of a spacecraft mission that will allow us to view the sun's atmosphere in more detail than ever before......»»
Scientists uncover light absorbing properties of achiral materials
Researchers at the University of Ottawa have made a discovery that changes what we know about light and materials. They found that engineered achiral (symmetric) materials, called achiral plasmonic metasurfaces, can absorb light differently depending.....»»
New tool can assess elderly dogs" frailty
Researchers from North Carolina State University have developed a tool that can aid owners and veterinarians in assessing an elderly dog's frailty. The tool—when coupled with simple assessments of body and muscle condition by the veterinarian—can.....»»
The evolutionary history of rats has more holes than Swiss cheese, but researchers are trying to close them
Rats and humans have lived together for thousands of years. However, written historical records of rats migrating alongside people are sparse and some are entangled with myth and folklore......»»
Researchers use carbon nanotube derivatives to strengthen recyclable plastics
Reducing the environmental impact caused by plastics can be addressed through different strategies, such as the manufacture of more durable plastics or recycling. In general, there are two main types of plastics. The first is thermoplastics, which ca.....»»
What makes a person seem wise? Global study finds that cultures do differ—but not as much as you"d think
We all admire wise people, don't we? Whether it's a thoughtful teacher, a compassionate doctor, or an elder in the community, we recognize wisdom when we see it. But have you ever thought about how people in different cultures perceive wisdom? Does s.....»»
A river is pushing up Mount Everest"s peak
Mount Everest is about 15 to 50 meters taller than it would otherwise be because of uplift caused by a nearby eroding river gorge, and continues to grow because of it, finds a new study by UCL researchers......»»
A new and unique fusion reactor comes together due to global research collaboration
Like atoms coming together to release their power, fusion researchers worldwide are joining forces to solve the world's energy crisis. Harnessing the power of fusing plasma as a reliable energy source for the power grid is no easy task, requiring glo.....»»
Raman spectroscopy study decodes symbiotic interactions in marine algae
In a recent study, researchers from the Leibniz Institute of Photonic Technology (Leibniz IPHT) and the Friedrich Schiller University Jena have shown how they can non-invasively and non-destructively investigate the growth and interactions of the gre.....»»
Molecular computing method uses metal ions to mimic complex mathematical functions
Researchers at the University of Twente have developed a new method that allows them to precisely control chemical reactions using metal ions. This marks an important step toward computers that function like the human brain. They recently published t.....»»
New study reveals why the mighty Darling River is drying up—and it"s not just because we"re taking too much water
Water flows in mainland Australia's most important river system, the Murray-Darling Basin, have been declining for the past 50 years. The trend has largely been blamed on water extraction, but our new research shows another factor is also at play......»»
New method achieves first-ever imaging of pathogens on lettuce leaves in real-time
As the global population surpasses 8 billion, the challenge of producing sufficient food becomes increasingly pressing. The Netherlands stands as the world's second-largest food exporter, efficiently cultivating a wide variety of crops. However, plan.....»»
Strengthening family supports would boost Nebraska economy, review shows
After examining local, state and national databases, University of Nebraska–Lincoln researchers have concluded that expanding and enhancing supports for Nebraska's families is vital to ensure the "good life" for all Nebraska residents......»»
Exxon Mobil says advanced recycling is the answer to plastic waste: But is it really?
When California Attorney General Rob Bonta filed suit against Exxon Mobil and accused the oil giant of misleading the public about the effectiveness of plastic recycling, many of the allegations surrounded the company's marketing of a process called.....»»
Microplastic hotspots forming in offshore UK North Sea, researchers find
Microplastic pollution in the world's oceans is often illustrated through evocative images of wildlife caught within large items floating on the surface, or microplastics blending in among the sand on otherwise pristine beaches......»»
Saturday Citations: Octopuses as shift supervisors for fish; universe confounds standard model; extremely old cheese
This week, biologists tracked down a mysterious group of orcas near Chile; Hubble spotted a black hole jet that causes stars along its trajectory to erupt; and researchers explained mysterious craters that began appearing in Siberian permafrost in th.....»»