Google releases Partner Program directory in latest effort to rebuild program
After trying to relaunch it with strict requirements, Google now seems intent on building goodwill among the PPC marketers who participate. Please visit Search Engine Land for the full article......»»
PPC salaries: How much in-house and agency search marketers make in 2022
This data will help give you some bargaining power, whether you’re negotiating salary for a new role or seeking a raise from your employer. Please visit Search Engine Land for the full article......»»
Google claims it reduced irrelevant search results by over 50% in seven years
Also, Google said they saw an 60% increase in natural language queries by searchers. Please visit Search Engine Land for the full article......»»
Google releases March 2022 product reviews update with additional ranking criteria
The new product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. Please visit Search Engine Land for the full article......»»
Meta rebrands automated ad products, shopping campaigns coming soon
Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign. Please visit Search Engine Land for the full article......»»
3 ways marketers can connect with Gen Z consumers
Gen Z is unlike any other generational group. At SMX Next, Purna Virji shows how marketers can connect with this growing cohort. Please visit Search Engine Land for the full article......»»
MarTech is ONLINE in just 1 week – grab your free pass now
Don’t miss your opportunity to attend MarTech, online, March 29-30! Please visit Search Engine Land for the full article......»»
Google Search Console to show event rich results errors for missing locations
You may see an increase in rich results report errors for event schema in Search Console as a result of this change. Please visit Search Engine Land for the full article......»»
Instagram product tags rolling out to all U.S. users
Product tagging will make it easy for people to discover and buy your products via Instagram Shopping. Please visit Search Engine Land for the full article......»»
Merchant Center can now be linked to Google Analytics 4
You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property. Please visit Search Engine Land for the full article......»»
Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access. Please visit Search Engine Land for the full article......»»
11 conspiracy theories about search, Google and Big Tech
From your phone is spying on you to Google manipulating ad auctions, here are some of the juiciest conspiracy theories. Please visit Search Engine Land for the full article......»»
Google Ads Editor version 2.0 supports Performance Max campaigns
The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more. Please visit Search Engine Land for the full article......»»
How your ad position and CTR impact conversion rate
Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Please visit Search Engine Land for the full article......»»
Google Business Profiles new emergency help attributes for Ukraine support
Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine. Please visit Search Engine Land for the full article......»»
The latest jobs in search marketing
On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article......»»
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T. Please visit Search Engine Land for the full article......»»
3 SEO tools to build for your clients in Google Data Studio
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here. Please visit Search Engine Land for the full article......»»
How E-A-T content and link building can drive YMYL SEO success
E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content. Please visit Search Engine Land for the full article......»»
Google business profile reviews posting bugs should be resolved soon
Google has confirmed there was an issue with some reviews not posting and those reviews should be processed the end of this week. Please visit Search Engine Land for the full article......»»