We’re all in this together: The partnership between marketing and automation
Plus, the local SEO problem of 1-star, no-comment reviews Please visit Search Engine Land for the full article......»»
Tanium Automate reduces manual processes for repeatable tasks
Alongside Tanium Guardian and its partnership with Microsoft Copilot for Security, Tanium Automate serves as another critical component in support of the autonomous endpoint management (AEM) capabilities within the Tanium XEM platform. The trusted au.....»»
Apple opens fourth Developer Academy in Indonesia
Apple has announced a new Apple Developer Academy for Bali, which will have a nine-month program teaching coding, marketing and all the skills to create apps.Members of the Apple Developer Academies in IndonesiaIn 2018, Apple opened its first Apple D.....»»
Allowing consumers who purchased goods online to return them to retail stores can be a win-win
Many consumers who shop online prefer to return items to brick-and-mortar stores rather than mail them back. In a new study, researchers assessed a new practice called return partnership, in which online retailers partner with retailers with physical.....»»
Cado Security teams up with Wiz to accelerate forensic investigations and minimize cloud threats
Cado Security has uveiled its partnership with Wiz and joins Wiz Integration (WIN) Platform. Cado Security enhances WIN by bringing the power of the Cado Security platform to the partner ecosystem so that Wiz customers can seamlessly integrate Cado i.....»»
Japan’s 2 Trillion Yen Manga & Anime Piracy War Gets New Hollywood Backing
CODA's war against online piracy has received renewed backing from the Hollywood studios and Netflix. Since their partnership began in 2005, Japan-based CODA and the MPA have collaborated on thousands of cases. An agreement governing their work toget.....»»
AppViewX CERT+ helps organizations identify and renew certificates before they expire
AppViewX announced new functionality in the AppViewX CERT+ certificate lifecycle management automation product that helps organizations prepare for Google’s proposed 90-day TLS certificate validity policy. AppViewX CERT+ provides visibility, automa.....»»
Nearly half of B2B startups choose not to market themselves, researchers find
Marketing is one of the most effective ways for an early-stage business-to-business (B2B) startup firm to grow, yet nearly half of such firms that would benefit from it choose not to do any marketing, according to the findings of a paper co-authored.....»»
GM creates chief transformation officer role as agency reviews continue
Buick and GMC marketer Molly Peck takes on a new role as GM considers big changes to its marketing and agency approach under new CMO Norm de Greve......»»
Rocket DevOps simplifies compliance processes
Rocket Software is addressing the growing demand for integrated security, compliance, and automation in software development with its latest release of Rocket DevOps, formerly known as Aldon. With its data validation tool and seamless support of CI/C.....»»
Hands-on with Linearity Move, a simplified animator for everyone [Video]
Linearity has recently launched a new app and service named Linearity Move, aiming to improve usability and functionality in the motion graphics sector. Building on the success of Linearity Curve, this software is aimed at enabling marketing and desi.....»»
"Nudging" consumers is a common marketing tactic, but study finds it carries risk
Marketers have found so-called "nudging" to be an effective way to influence consumer behavior—but new research suggests those who are prompted, either subtly or directly, to select a particular product or service may be quicker to abandon it......»»
AI hype invades Taco Bell and Pizza Hut
Everything is suddenly "AI" in corporate food marketing, and we may have hit peak buzz. Enlarge (credit: Getty Images) Depending on who you ask about AI (and how you define it), the technology may or may not be useful, b.....»»
iOS 17.5 to introduce new system to disable unwanted tracking accessories
Apple last year announced a partnership with Google to work on a new “industry specification to address unwanted tracking” after many concerns about stalkers using accessories like to silently track people. Now it seems that Apple is planning to.....»»
Beats announces special edition Fit Pro in partnership with Alo Yoga
on Tuesday announced a new special edition of its Beats Fit Pro wireless earbuds. In partnership with Alo Yoga, the new Beats “Alo Special Edition” will be available later this week with an exclusive new finish to celebrate the partnership betwe.....»»
Apple on what makes the M3 MacBook Air the perfect travel laptop
Apple launched the new M3 MacBook Air last month, offering more powerful performance, a more durable Midnight finish, and other upgrades. In a new interview this week, Apple product marketing exec Evan Buyze offered an interesting look at how Apple o.....»»
A sustainable future begins at ground level, says researcher
In 2015, the United Nations adopted the Sustainable Development Goals (SDGs) as a "call to action" in "global partnership." By 2023 it appears that our progress has been far from satisfactory in achieving these goals......»»
PyPI halted new users and projects while it fended off supply-chain attack
Automation is making attacks on open source code repositories harder to fight. Enlarge / Supply-chain attacks, like the latest PyPI discovery, insert malicious code into seemingly functional software packages used by developers......»»
Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
How Spanish conquistadors, and a tiny cactus-dwelling insect, gave the world the color red
When you think about a red object, you might picture a red carpet, or the massive ruby in the Queen's crown. Indeed, Western monarchies and marketing from brands such as Christian Louboutin have cemented our association of the color red with power an.....»»
AppViewX partners with Fortanix to address critical enterprise security challenges
AppViewX and Fortanix announced a partnership to offer cloud-delivered secure digital identity management and code signing. Together the companies make it easy to address critical enterprise security challenges with comprehensive, robust and scalable.....»»