How A(u)nti Spam and Uncle Privacy Are Upending Marketing
We pushed email marketing so far that over 20 states have introduced or passed regulations designed to control unsolicited digital interactions, spam and more. Continue reading........»»
Unlocking insights into marketing to mature consumers: A new research synthesis
Research from Queen Mary University of London academic Dr. Mina Tajvidi, delves into marketing communications targeted at mature consumers aged 50 and above, addressing definitional inconsistencies and reviewing research published since 1972......»»
How Spanish conquistadors, and a tiny cactus-dwelling insect, gave the world the color red
When you think about a red object, you might picture a red carpet, or the massive ruby in the Queen's crown. Indeed, Western monarchies and marketing from brands such as Christian Louboutin have cemented our association of the color red with power an.....»»
Snowflake Data Clean Rooms helps organizations preserve the privacy of their data
Snowflake introduced Snowflake Data Clean Rooms to customers in AWS East, AWS West, and Azure West, revolutionizing how enterprises of all sizes can securely share data and collaborate in a privacy-preserving manner to achieve high value business out.....»»
WSJ profiles Phil Schiller, who is working nearly 80 hours a week defending the App Store
As Apple continues to face App Store battles around the world, it’s leaning heavily on Phil Schiller, its former Senior Vice President of Worldwide Marketing. A new report from The Wall Street Journal gives an interesting look at how Schiller, who.....»»
CyberArk Secure Browser helps prevent breaches resulting from cookie theft
CyberArk launched CyberArk Secure Browser, an identity-centric secure browser, providing enhanced security and privacy alongside a familiar, productive user experience. Backed by intelligent privilege controls and simple to deploy across devices, Cyb.....»»
How security leaders can ease healthcare workers’ EHR-related burnout
Staff experiencing burnout in healthcare settings is not something that security leaders typically worry about – unless, maybe, it is the security team itself that is suffering from it. Healthcare CISOs and privacy officers worry more about the con.....»»
Apple teases ‘Absolutely Incredible’ AI-focused WWDC
Apple officially set the dates for WWDC 2024 today, revealing that the event will take place from June 10 through June 14. As if there were any doubts that artificial intelligence will be a key part of WWDC this year, Apple’s marketing boss Greg Jo.....»»
Greg Joswiak has given a not-so subtle hint about what will be at WWDC
Following the confirmation that WWDC 2024 will be held from June 10, Apple SVP of Marketing Greg Joswiak has given a reasonably obvious hint that the event will feature AI.Siri logo inside a WWDC 2024 graphicOn March 26, Apple announced that its Worl.....»»
Buying affordable ethical chocolate is almost impossible—but some firms are offering the next best thing
With supermarket aisles piled high with assortments of chocolate treats, the choice can seem overwhelming. The array of ethical options—some with certifications, others with marketing claims about sustainability—can just add to the confusion......»»
Mozilla ditches privacy partner over conflict of interest
Mozilla ditches privacy partner over conflict of interest.....»»
How to appear offline on Discord on desktop and mobile
Would you prefer a little privacy but still want to keep using Discord? It's all about updating your status. Here's how to look like you're offline to others......»»
Mozilla’s privacy service drops a provider with ties to people-search sites
Owner of Onerep removal service launched "dozens of people-search services." Enlarge (credit: Mozilla) Mozilla's Monitor Plus, a service launched by the privacy-minded tech firm in February, notes on its pitch page that.....»»
BYD targets EV laggards Toyota, VW with latest price cuts
BYD is discounting almost every electric and hybrid model it sells in China as part of a marketing campaign declaring “electricity is cheaper than oil.”.....»»
Honda to trim U.S. dealer profit margins
The company is also making some reductions and changes in marketing, advertising and service payments as it adjusts spending for the shift to electric vehicles......»»
The tech tightrope: safeguarding privacy in an AI-powered world
The tech tightrope: safeguarding privacy in an AI-powered world.....»»
ChromeOS update lets you control which apps can see your location
In addition to protecting your privacy, Google is adding more granular app controls for your microphone and webcam......»»
Olfactory marketing: How strategic use of scents influences customers" shopping experiences
In retail, fragrance cues are nothing to be sniffed at. Indeed, the scent of vanilla, baking bread, even fresh linen, can affect customer behavior, according to a study published in the International Journal of Indian Culture and Business Management.....»»
Truecaller just got a lot smarter at detecting and blocking spam calls
Truecaller has announced a new update for its app where they will leverage the use of AI to detect and block spam calls. The post Truecaller just got a lot smarter at detecting and blocking spam calls appeared first on Phandroid. If you’.....»»
No limits: Small dealers go national with video streaming ad pilot
Technology from marketing software company Constellation is helping smaller auto dealers place affordable national advertising through NBCUniversal streaming options......»»
Harnessing the power of privacy-enhancing tech for safer AI adoption
A consensus on regulatory AI frameworks seems distant. Yet, the imperative for secure and responsible AI deployment cannot be overstated. How can leaders proactively address AI adoption challenges while waiting for regulatory clarity? In this Help Ne.....»»