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How A(u)nti Spam and Uncle Privacy Are Upending Marketing

We pushed email marketing so far that over 20 states have introduced or passed regulations designed to control unsolicited digital interactions, spam and more. Continue reading........»»

Category: itSource:  cmswireMay 4th, 2021

Signal wanted to run Instagram ads to show how user data is collected and sold, promptly gets banned by Facebook

User privacy and social media have always had a complex relationship, spawning endless debates on regulation, tracking online user behaviour and data collection. It's why some companies have increasingly started to push privacy as a core feature of t.....»»

Category: topSource:  techspotRelated News26 min. ago

American Schools" Phone Apps Send Children"s Info To Ad Networks, Analytics Firms

LeeLynx shares a report from The Register: The majority of Android and iOS apps created for US public and private schools send student data to assorted third parties, researchers have found, calling into question privacy commitments from Apple and Go.....»»

Category: topSource:  marketingvoxRelated News1 hr. 26 min. ago

Signal Tried To Use Instagram Ads To Display the Data Facebook Collects and Sells. Facebook Banned Signal"s Account.

Privacy-oriented messaging app Signal tried to run a very candid ad campaign on Facebook-owned Instagram, but it wasn't meant to be. From a report: Signal explained how it went down in a blog post Tuesday. The idea was to post ads on Instagram which.....»»

Category: topSource:  slashdotRelated News15 hr. 54 min. ago

5 Entry-Level Marketing Projects for AI Newbies

What are the best entry level projects to help marketers dip their toes in the artificial intelligence waters? Here are five recommendations. Continue reading........»»

Category: itSource:  cmswireRelated News19 hr. 53 min. ago

Ready to go out on your own? Building a digital marketing business from scratch

Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency. Please visit Search Engine Land for the full article......»»

Category: internetSource:  searchenginelandRelated News20 hr. 25 min. ago

One CMO’s honest take on the modern chief marketing role

Today’s marketing executives must bring functions and teams together. From sales and marketing alignment to product and everything in between, CMOs are the connective tissue between every function. Daniel Incandela Con.....»»

Category: topSource:  techcrunchRelated News20 hr. 26 min. ago

I tracked my kid with Apple"s Airtags to test its privacy features

I clipped a keychain with one of Apple's tiny new Bluetooth trackers, AirTags, onto my son's book bag and waved goodbye to him on the school bus. I watched on my iPhone's Find My app as the bus stopped at a light a few blocks down from our street......»»

Category: topSource:  cnnRelated News21 hr. 54 min. ago

AirTag review: They work great—maybe a little too great

Apple made the most privacy-friendly tracker, but that's not saying much. Apple's AirTag. [credit: Samuel Axon ].....»»

Category: topSource:  arstechnicaRelated NewsMay 5th, 2021

When algorithms go bad: How consumers respond

Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms in marketing contexts......»»

Category: topSource:  physorgRelated NewsMay 5th, 2021

Announcing the TechCrunch Early Stage Marketing & Fundraising agenda

Announcing the TechCrunch Early Stage Marketing & Fundraising agenda.....»»

Category: topSource:  techcrunchRelated NewsMay 4th, 2021

How A(u)nti Spam and Uncle Privacy Are Upending Marketing

We pushed email marketing so far that over 20 states have introduced or passed regulations designed to control unsolicited digital interactions, spam and more. Continue reading........»»

Category: itSource:  cmswireRelated NewsMay 4th, 2021

Announcing the TechCrunch Early Stage Marketing and Fundraising agenda

Announcing the TechCrunch Early Stage Marketing and Fundraising agenda.....»»

Category: topSource:  techcrunchRelated NewsMay 4th, 2021

In the race toward Web 3 financial privacy, Secret Network attracts backing from key players

In the real world – the world on which the global economy runs – we don’t expose every aspect of our financial activity in public. We want to be able to select which parties can access our financial data and under what circumstances .....»»

Category: gadgetSource:  techcrunchRelated NewsMay 3rd, 2021

In the race towards Web 3 financial privacy, Secret Network attracts backing from key players

In the real world – the world on which the global economy runs – we don’t expose every aspect of our financial activity in public. We want to be able to select which parties can access our financial data and under what circumstances .....»»

Category: gadgetSource:  techcrunchRelated NewsMay 3rd, 2021

Data was the new oil, until the oil caught fire

We’ve been hearing how “data is the new oil” for more than a decade now, and in certain sectors, it’s a maxim that has more than panned out. From marketing and logistics to finance and product, decision-making is now dominated by data at all.....»»

Category: topSource:  techcrunchRelated NewsMay 2nd, 2021

Emotional marketing and an e-mail titan walk into a bar

My mom cuts to the chase when she is describing my beat to others. In her words, I cover companies like Uber before they become companies like Uber. And honestly? I can’t exactly disagree with the description. The best feeling in tech journalism is.....»»

Category: gadgetSource:  techcrunchRelated NewsMay 1st, 2021

Three ways to improve scholarly writing to get more citations

Researchers from University of Arizona and University of Utah published a new paper in the Journal of Marketing that examines why most scholarly research is misinterpreted by the public or never escapes the ivory tower and suggests that such research.....»»

Category: topSource:  physorgRelated NewsMay 1st, 2021

Early bird extension gives you more time to save on passes to TC Early Stage 2021: Marketing and Fundraising

Early bird extension gives you more time to save on passes to TC Early Stage 2021: Marketing and Fundraising.....»»

Category: topSource:  techcrunchRelated NewsMay 1st, 2021

Riot Games updates its privacy notice to start developing voice comms moderation

Anyone who has played a video game with voice chat in the past decade knows that there is some risk involved. You might be greeted by friendly teammates, but you may also hear some of the most toxic language you’ve ever heard in your life. Riot.....»»

Category: topSource:  techcrunchRelated NewsApr 30th, 2021

U.S. SEC probes VW "Voltswagen" marketing stunt, report says

The stunt, which came just ahead of April Fool’s Day, was meant to call attention to its electric vehicle efforts, the carmaker said......»»

Category: topSource:  autonewsRelated NewsApr 29th, 2021