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Article: What"s Wrong with UK Ad Agencies?

As advertisers shift to using fewer suppliers, they want closer collaboration and more agility from their agencies......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: Recommended Reading: March 23, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google Maps rolls out location sharing; Samsung Pay makes it to India; and more......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: Big European Sports Teams Eye Rising Esports Audience

The esports market is growing rapidly, and some of Europe’s biggest sporting brands have taken note......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: The Advantages of Marketing Mix Models

Matt Krepsik, global head of ROI at Nielsen, spoke with eMarketer about making the case for marketing mix models and how brands can benefit from them......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: How Brands Repurpose Influencer Content

Most marketers don’t use influencer-generated content for a one-off campaign. Many reuse the content long after the campaign’s over, and here’s how......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

.Org Takes Top Spot on This Week"s Sales Chart - ccTLDs Take 2nd and 6 Spots Overall

The year's biggest non .com sale to date leads this week's Top 20 Domain Sales Chart at DNJournal.com......»»

Source:  DnjournalCategory: InternetMar 22nd, 2017Related News

‘Pirate’ Kodi Box Sellers Fail to Overturn Sales Ban in Canada

Sellers of so-called "fully" loaded set-top boxes have failed in their bid to have a Canada sales ban lifted. An injunction was granted by the Federal Court last June after content producers and cable companies took action against sellers of Kodi and.....»»

Source:  TorrentfreakCategory: InternetMar 22nd, 2017Related News

Internet Backbone Cogent Blocks Cloudflare’s New ‘Pirate Site’ IP-addresses

The Pirate Bay and several other pirate sites are unavailable again in many parts of the world, due to a new blockade from Internet backbone provider Cogent. The site's IP-addresses, which are owned by CDN provider Cloudflare, have been blackholed, i.....»»

Source:  TorrentfreakCategory: InternetMar 22nd, 2017Related News

Studios Mull New Movies at Home, 30 Days After Release For $30

If a plan by six major studios comes to fruition, consumers could be enjoying new movies in the home as early as 30 days after theatrical release for as little as $30. While that could slash the current delay by more than a third, negotiations are sa.....»»

Source:  TorrentfreakCategory: InternetMar 22nd, 2017Related News

Domain Consultant, Investor & Writer Joseph Peterson Joins Epik as Director of Operations

Domain Industry (and Military) veteran Joseph Peterson has been named Director of Operations at Epik......»»

Source:  DnjournalCategory: InternetMar 22nd, 2017Related News

IDC"s Worldwide IoT Infrastructure Taxonomy, 2017

This IDC study presents the Internet of Things (IoT) infrastructure taxonomy as it relates to the networking, compute, and storage markets further clarifying IDC's definition of IoT infrastructure deployment model and identifies new segments based on.....»»

Source:  IdcCategory: InternetMar 22nd, 2017Related News

Article: Google Plans Stricter Ad Safeguards

The search giant is promising greater brand safety in the wake of complaints from major advertisers that their ads had appeared next to objectionable content. How much safety can be guaranteed online?.....»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News

Article: Advertisers in Vietnam Tap Social, Search

Businesses looking to connect with audiences through digital channels in Vietnam are finding the most success with social media and search. But the ad market in the country is still immature, and subject to interference from government regulation......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News

Article: Recommended Reading: March 22, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: adidas focuses on digital; Amazon’s Alexa will now shop for you; and more......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News

Article: Listen In: The Lowdown on Ad Blockers

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver talks about ad blockers, and who’s adopting them......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News

Article: In France, More Men Own IoT Devices

Nearly two-thirds of men in a recent survey said they owned a connected home device, vs. 58% of women......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News

Article: Channel 4 Study Challenges Social Video Ads" Value

Are UK marketers paying more for less effective advertising when they choose to place video ads on social platforms instead of TV broadcasters’ video-on-demand platforms? A study commissioned by Channel 4 argues the answer is yes......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News

Article: Boxever Tackles the Challenge of the Single Customer View to Personalize Across Channels

John Callan, vice president of marketing at customer data and personalization platform Boxever, explains why the company created a customer data platform, and outlines the big obstacles to doing so......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News

Article: Viewthroughs Gain Attention as Attribution Tactic

A recent survey found that although 65% of marketers in the US and Europe said they use single-click attribution, 57% plan on changing their model......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News

Article: More than a Quarter of Ad Spend in France Devoted to Digital

Marketers in France will devote more than a quarter of ad spending to digital efforts this year, with digital investment rising 5.2%, according to eMarketer’s latest forecast of ad spending......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News