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Article: In Germany, Millennials" Divided Attention Spans Lead Marketers to Multiscreen Strategies

Dr. Tanja Boga, unit director on innovation and tool development at Mediaplus, discusses the best opportunities to reach millennials in Germany......»»

Source:  EmarketerCategory: Internet4 hr. 56 min. ago Related News

Article: Data Feed for September 25, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: Internet4 hr. 56 min. ago Related News

Article: Tapping WhatsApp to Engage with Millennials in Germany

Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency......»»

Source:  EmarketerCategory: Internet4 hr. 56 min. ago Related News

Article: WeChat"s Owner Is Rolling Out Tools for US Advertisers

WeChat parent company Tencent has long derived most of its revenues from gaming. But as it looks to build out its advertising empire, it’s working to draw US marketers to the near-ubiquitous messaging platform......»»

Source:  EmarketerCategory: Internet4 hr. 56 min. ago Related News

Article: Listen In: How Social Networks and News Mix

In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the widespread and growing use of social networks for news consumption. How many adults get their news from social? What's driving the change? What are the implicat.....»»

Source:  EmarketerCategory: InternetSep 23rd, 2017Related News

Article: Listen In: Fielding Your Questions

In today's episode of eMarketer's "Behind the Numbers" podcast, we field questions from clients and listeners, covering topics like the new Apple Watch, the Equifax data breach, shifting omnichannel retail strategies and more......»»

Source:  EmarketerCategory: InternetSep 22nd, 2017Related News

Article: Chinese Ecommerce Firms Forge Ahead into Southeast Asia

China-based ecommerce companies Alibaba and JD.com have committed billions of dollars to establish themselves in Southeast Asia. US firms, including Amazon, have remained largely on the sidelines......»»

Source:  EmarketerCategory: InternetSep 22nd, 2017Related News

Article: London Gets Another Ride-Sharing Option

The digitally enabled evolution of transit options in London continues, with Citymapper launching a ride-sharing service just days after Taxify saw its rollout stopped by city authorities......»»

Source:  EmarketerCategory: InternetSep 22nd, 2017Related News

Article: Data Feed for September 22, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetSep 22nd, 2017Related News

Newsroom: Google and Facebook Tighten Grip on US Digital Ad Market

Newsroom: Google and Facebook Tighten Grip on US Digital Ad Market.....»»

Source:  EmarketerCategory: InternetSep 21st, 2017Related News

Article: Data Feed for September 21, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetSep 21st, 2017Related News

Article: Listen In: How Many Households Are Really Cutting the Cord?

In the latest episode of eMarketer's "Behind the Numbers" podcast, we consider the state of pay TV, changing viewing behaviors, and implications for marketers......»»

Source:  EmarketerCategory: InternetSep 21st, 2017Related News

Article: Female Influencers Sidestep Snapchat

Snapchat has not made much headway as a platform of choice among influencers, according to one study. But the company’s recent moves may increase its appeal to these taste-makers......»»

Source:  EmarketerCategory: InternetSep 21st, 2017Related News

Article: Google and Facebook Tighten Grip on US Digital Ad Market

It’s no longer news to say that Google and Facebook dominate the US digital ad market. But this year that supremacy is exceeding expectations, according to eMarketer’s latest digital ad spending forecast......»»

Source:  EmarketerCategory: InternetSep 21st, 2017Related News

Article: Small Businesses Crowd Facebook, Twitter for Marketing

Small businesses rely heavily on social media for marketing, likely due to low costs and the ability to connect directly with customers......»»

Source:  EmarketerCategory: InternetSep 20th, 2017Related News

Article: A Widening Ad Spending Gap in the UK

eMarketer estimates that nearly 64% of all UK ad spending will be devoted to digital media this year, whereas only about half of UK adults’ daily time with media will involve digital. That balance will continue to shift toward digital expenditu.....»»

Source:  EmarketerCategory: InternetSep 20th, 2017Related News

Article: Data Feed for September 20, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetSep 20th, 2017Related News

Article: Listen In: Understanding the Challenges of Cross-Channel Attribution

In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Lauren Fisher discusses attribution—and why so few marketers are truly able to track the effect of their messaging across multiple channels......»»

Source:  EmarketerCategory: InternetSep 20th, 2017Related News

Article: Are Agencies Becoming Analytics Technology Providers?

Dustin Engel, head of analytics and data activation at PMG, discusses whether agencies can fill key technology gaps for brands......»»

Source:  EmarketerCategory: InternetSep 20th, 2017Related News

Article: Internal Analytics a Powerful Motivator for Ad Tech Adoption

For more than half of ad tech buyers, the ability to use their own data to power analytics is a key reason for investment in the technology. But implementing technology remains a problem......»»

Source:  EmarketerCategory: InternetSep 20th, 2017Related News