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Article: It"s Getting Harder to Make Marketing Tech Decisions

The fluidity of the marketing technology space is making it harder than ever for marketers to choose between standalone best-of-breed tech providers and multisolution suites......»»

Source:  EmarketerCategory: Internet16 hr. 9 min. ago Related News

Article: Most CBS All Access Users Watch Current Content

CBS All Access, the subscription video-on-demand (SVOD) service of CBS television network, launched in 2014 with 6,500 available episodes of existing shows and has since added an array of content like just-aired episodes, original shows and live spor.....»»

Source:  EmarketerCategory: Internet16 hr. 9 min. ago Related News

Article: At Dell, the Goal of Three-Year Digital Transformation Effort Is Scalable, One-to-One Personalization

For Dell, personalization across touchpoints in a one-to-one capacity is a critical marketing goal. Todd Forsythe, Dell’s senior vice president of digital marketing, said this goal is intertwined with the multinational computer technology compa.....»»

Source:  EmarketerCategory: Internet16 hr. 9 min. ago Related News

Article: Digital Drove UK Ad Spending in 2016

UK ad spending rose 3.7% in 2016 to £21.37 billion, according to the Advertising Association (AA) - UK and Warc. Digital advertising was largely responsible for the increase, as several traditional formats saw nondigital ad outlays dip......»»

Source:  EmarketerCategory: Internet16 hr. 9 min. ago Related News

Article: Recommended Reading: April 26, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Uber to test out flying cars; Google seeks to eliminate fake news through better search; and more......»»

Source:  EmarketerCategory: Internet16 hr. 9 min. ago Related News

Article: New eMarketer Forecast: Digital Video Nears Milestone in Germany

After a slow start, digital video viewership is picking up speed in Germany. And linear TV—still the country's most popular video viewing activity—may soon begin to feel the effect......»»

Source:  EmarketerCategory: Internet16 hr. 9 min. ago Related News

Article: Substantial Growth in Sweden"s Small Digital Grocery Market

Digital grocery sales in Sweden will hit SEK7.2 billion ($840.9 million) this year, up nearly 31% over 2016......»»

Source:  EmarketerCategory: Internet16 hr. 9 min. ago Related News

Article: If It Isn"t Memorable, Is It Content (Marketing)?

Marketers are investing heavily in content marketing, but are people actually paying attention to the branded content they see? A study of UK internet users found that most are not. In fact, roughly eight in 10 people forgot the branded content they.....»»

Source:  EmarketerCategory: Internet16 hr. 9 min. ago Related News

Article: Netflix Gains a Foothold in China Through iQiyi Licensing Deal

Netflix gave up on entering China in late 2016, after hitting a regulatory wall. Now the service is making a comeback through a licensing deal with a local player to show its original content......»»

Source:  EmarketerCategory: Internet16 hr. 9 min. ago Related News

Article: Sony"s PlayStation VR Boosts Virtual Reality Shipments in Japan

There’s been plenty of excitement about the potential for virtual reality technology to shake up a range of industries. But the first compelling consumer product may end up coming from Japan, where Sony’s PlayStation VR has seen early suc.....»»

Source:  EmarketerCategory: InternetApr 25th, 2017Related News

Article: Most Internet Users Prefer Search Engines to Find Local Products

Search engines are still the top place where US internet users go to seek out local products and services. According to recent research, eight in 10 used one for that purpose in 2016......»»

Source:  EmarketerCategory: InternetApr 25th, 2017Related News

Article: Germany"s Digital Grocery Market Is Ripe for Expansion

One in five consumers in Germany has already ordered groceries online, and a similar number would consider doing so, according to a recent YouGov poll. But most shoppers don’t want to give up their supermarket visits just yet......»»

Source:  EmarketerCategory: InternetApr 25th, 2017Related News

Article: Listen In: The Giant Digital Ad Company That Nobody Knows

This episode of “Behind the Numbers” looks at a giant digital ad platform that is often overlooked—Amazon.com. eMarketer analysts Monica Peart and Cathy Boyle discuss the sleeping giant......»»

Source:  EmarketerCategory: InternetApr 25th, 2017Related News

Article: Recommended Reading: April 25, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Are Apple’s China fortunes fading?; UK newspaper circulation dips; and more......»»

Source:  EmarketerCategory: InternetApr 25th, 2017Related News

Article: France"s Ecommerce Growth Slowed in Q1

B2C ecommerce growth in France slowed to single digits in 2017’s first quarter, hurt by a shrinking average order value, according to data compiled by JDN (Le Journal du Net)......»»

Source:  EmarketerCategory: InternetApr 25th, 2017Related News

Article: Smartphones Make Up 50% of Mobile Phones Sold in India

Smartphones command a smaller share of mobile phone sales in India than in more advanced markets like the US, as well as in similarly emerging markets like Indonesia. But smartphone adoption over the next few years is projected to be robust......»»

Source:  EmarketerCategory: InternetApr 25th, 2017Related News

Article: WhatsApp Nearly as Popular as Facebook in Spain

Over 40% of users ages 16 to 65 in Spain said their WhatsApp usage increased, according to a new survey......»»

Source:  EmarketerCategory: InternetApr 25th, 2017Related News

Article: Survey Says: People Would Rather Watch TV Shows on Computers than TVs

An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows......»»

Source:  EmarketerCategory: InternetApr 25th, 2017Related News

Article: Digital Ad Spending Up in Japan, Study Found

Total digital ad spending is estimated to reach nearly ¥1.159 trillion ($10.65 billion) in 2017, and the largest share of that will go to mobile ads......»»

Source:  EmarketerCategory: InternetApr 25th, 2017Related News

Article: Loyalty Programs: The Best Way to Reach Users Is Every Way

Consumers prefer more options when it comes to loyalty programs. They no longer just want to use email or apps for their loyalty-related communications. They want push notifications and virtual assistants, too......»»

Source:  EmarketerCategory: InternetApr 24th, 2017Related News