Advertisements


Article: More than 60% of Mobile Short Video App Users in China Are Women

Mobile short video apps have found a willing user base among women and those in their late 20s in China. There are lots of platforms to choose from......»»

Source:  EmarketerCategory: InternetMar 24th, 2017Related News

Article: UK Shoppers Uninspired by Mother"s Day Options

More than a quarter of UK shoppers in a recent poll said they planned to spend more this Mother’s Day than last. Unfortunately, what they intend to buy may not be what mothers want most......»»

Source:  EmarketerCategory: InternetMar 24th, 2017Related News

Article: In Japan, More People Read News Via Apps than Web

In the past year, over 73 million people were mobile news readers, and 40.9 million got their headlines through apps......»»

Source:  EmarketerCategory: InternetMar 24th, 2017Related News

Article: Retail Sales in Great Britain Bounced Back in February

After two consecutive months of declines, retail sales in Great Britain rebounded in February, with seasonally adjusted sales volume up 1.4% over January and 3.7% higher than February 2016, according to the Office for National Statistics......»»

Source:  EmarketerCategory: InternetMar 24th, 2017Related News

Article: Listen In: Daily Podcast

eMarketer's Ezra Palmer and Marcus Johnson talk about net neutrality and Google's controversy in the latest episode of “Behind the Numbers.”.....»»

Source:  EmarketerCategory: InternetMar 24th, 2017Related News

Article: Recommended Reading: March 24, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: iHeartRadio reaches 100 million listeners; Amazon postpones Southeast Asia entrance; and more......»»

Source:  EmarketerCategory: InternetMar 24th, 2017Related News

Article: Multidevice Commerce Is a Cross-Over Favorite in South Korea

A growing share of the country’s digital-savvy consumers complete their digital shopping using multiple devices......»»

Source:  EmarketerCategory: InternetMar 24th, 2017Related News

Article: What to Watch? The Range of Choices Is Staggering

As consumers’ digital viewing options continue to expand and fragment, new technology-driven approaches like artificial intelligence are on the horizon......»»

Source:  EmarketerCategory: InternetMar 24th, 2017Related News

Article: For Marketers, a Brand Safety Wake-Up Call

The Google ad boycott is a black eye for the internet giant, but it’s also forcing advertisers to be more deeply aware of how and where their messages appear......»»

Source:  EmarketerCategory: InternetMar 24th, 2017Related News

Article: How Brands Repurpose Influencer Content

Most marketers don’t use influencer-generated content for a one-off campaign. Many reuse the content long after the campaign’s over, and here’s how......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: The Advantages of Marketing Mix Models

Matt Krepsik, global head of ROI at Nielsen, spoke with eMarketer about making the case for marketing mix models and how brands can benefit from them......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: Big European Sports Teams Eye Rising Esports Audience

The esports market is growing rapidly, and some of Europe’s biggest sporting brands have taken note......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: Recommended Reading: March 23, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Google Maps rolls out location sharing; Samsung Pay makes it to India; and more......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: What"s Wrong with UK Ad Agencies?

As advertisers shift to using fewer suppliers, they want closer collaboration and more agility from their agencies......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: Digital Ad Spending in Australia Continues to Rise Steadily

Digital ad spending in Australia rose 23% in 2016, the third straight year that spending rose more than 20%......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: Travel Spending in Germany Inched Up in 2016

German consumers spent a bit more both online and off, lifting overall travel expenditures by 2.8%, according to recent data from Verband Internet Reisevertrieb......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: Airbnb Takes on Local Rivals in China with Staff, New Services

Airbnb hopes to pose a threat to local home-sharing services in China eventually. But its strategy goes beyond appealing to domestic travelers......»»

Source:  EmarketerCategory: InternetMar 23rd, 2017Related News

Article: More than a Quarter of Ad Spend in France Devoted to Digital

Marketers in France will devote more than a quarter of ad spending to digital efforts this year, with digital investment rising 5.2%, according to eMarketer’s latest forecast of ad spending......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News

Article: Viewthroughs Gain Attention as Attribution Tactic

A recent survey found that although 65% of marketers in the US and Europe said they use single-click attribution, 57% plan on changing their model......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News

Article: Boxever Tackles the Challenge of the Single Customer View to Personalize Across Channels

John Callan, vice president of marketing at customer data and personalization platform Boxever, explains why the company created a customer data platform, and outlines the big obstacles to doing so......»»

Source:  EmarketerCategory: InternetMar 22nd, 2017Related News