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Article: Twitter"s Longer Tweet Format Gets a Qualified Thumbs-Up

A survey of US internet users found a generally positive response to Twitter’s expanded tweet format. Younger people were more enthusiastic about the change......»»

Source:  EmarketerCategory: InternetOct 19th, 2017Related News

Article: Data Feed for October 19, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetOct 19th, 2017Related News

Article: Traditional TV Still Rules Video in Japan

Subscription video-on-demand (SVOD) platforms are making some gains in the country, but traditional and free video services still dominate the market......»»

Source:  EmarketerCategory: InternetOct 19th, 2017Related News

Article: How Common Is Account-Based Marketing Among B2B Organizations?

Determining just how many B2B organizations are implementing an account-based marketing (ABM) strategy is difficult. In fact, data points on adoption are all over the map, especially since many of the surveys about the topic are commissioned by ABM v.....»»

Source:  EmarketerCategory: InternetOct 19th, 2017Related News

Article: Data Sharing Within Organizations Continues to Be an Obstacle

Are corporate silos finally breaking down a bit? A new survey of marketing leaders shows progress, with teams having better access to data from across the organization......»»

Source:  EmarketerCategory: InternetOct 18th, 2017Related News

Article: Investing in the Right Measurement Tools Makes a Big Business Impact

Julie Fleischer, vice president of product marketing at Neustar, talks about the importance of marketing measurement tools and other key investments that organizations should be making......»»

Source:  EmarketerCategory: InternetOct 18th, 2017Related News

Article: How Twitter and a Baby Dragon Helped Sell £3 Million Worth of Doritos in the UK | Sponsored Content

Twitter users want to discover what’s happening by tapping into culture and interacting with brands and celebrities. To launch its Heatburst campaign in spring 2017, Doritos UK leveraged this mindset by letting loose its own Twitter “cele.....»»

Source:  EmarketerCategory: InternetOct 18th, 2017Related News

Article: In Mexico, Snapchat Finds Its Audience Among Young Millennials

Snapchat’s data demands have made it a hard sell in Mexico. But the platform has found an audience among younger millennials, who make up the majority of its users in the country......»»

Source:  EmarketerCategory: InternetOct 18th, 2017Related News

Article: Facebook Makes a New Bid to Woo Teens

Facebook's acquisition of tbh, an app popular among teens, marks the company's latest effort to remain relevant to young users......»»

Source:  EmarketerCategory: InternetOct 18th, 2017Related News

Article: Data Feed for October 18, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetOct 18th, 2017Related News

Article: Listen In: The Next Big Digital Video Market—Latin America

In the latest episode of "Behind the Numbers," eMarketer's Paul Verna and Matteo Ceurvels discuss Netflix's position in Latin America, and how other local players are driving viewership......»»

Source:  EmarketerCategory: InternetOct 18th, 2017Related News

Article: Improving the Customer Experience Is Key to Digital Transformation

According to a recent survey of digital transformation professionals worldwide by Altimeter, nearly half said digital transformation initiatives at their company focused on integrating social, mobile, web and ecommerce efforts into a seamless custome.....»»

Source:  EmarketerCategory: InternetOct 17th, 2017Related News

Article: Why AI Is Happening Now

Computer scientists have been touting AI for more than half a century, but the technology is only now beginning to reveal its potential. There is still plenty of hype, but AI is finally a reality in many consumers' daily routines......»»

Source:  EmarketerCategory: InternetOct 17th, 2017Related News

Article: Consolidation Is Inevitable for Demand- and Supply-Side Platforms

Jay Friedman, partner and COO at Goodway Group, discusses how header bidding will trigger platform consolidation in the industry and affect buyers......»»

Source:  EmarketerCategory: InternetOct 17th, 2017Related News

Article: Data Feed for October 17, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetOct 17th, 2017Related News

Article: Listen In: The Fate of the Tablet

In the latest episode of "Behind the Numbers," eMarketer's Christopher Bendtsen and Cindy Liu discuss the current state of the tablet market......»»

Source:  EmarketerCategory: InternetOct 16th, 2017Related News

Article: eMarketer Releases New Worldwide Ad Spending Estimates

Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9.....»»

Source:  EmarketerCategory: InternetOct 16th, 2017Related News

Article: Why Different Video Ad Channels Require Different Success Metrics

Tom Alexander, founder and CEO of PK4 Media, explains why campaign success metrics should vary between channels......»»

Source:  EmarketerCategory: InternetOct 16th, 2017Related News

Article: Video"s Surge Is Changing How Brands Advertise in India

Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers......»»

Source:  EmarketerCategory: InternetOct 13th, 2017Related News

Article: Data Feed for October 13, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetOct 13th, 2017Related News