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Article: Out-of-Home"s Conversion to Digital Accelerates in the UK

Digital out-of-home ad spending surged in Q2 2017 as advertiser adoption and the switchover of prime locations to digital boosted outlays by 30% year over year......»»

Source:  EmarketerCategory: InternetAug 18th, 2017Related News

Article: Many App Marketers Think Ad Fraud Is a Serious Problem

Most app marketers see ad fraud as a problem, but only a minority admit to understanding how fraud works—and how it affects the bottom line......»»

Source:  EmarketerCategory: InternetAug 18th, 2017Related News

Article: Data Feed for August 18, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetAug 18th, 2017Related News

Article: Businesses Giving Tablets a New Lease on Life

Tablet shipments continued to rebound in Western Europe in Q2 2017, with Apple’s new iPad models and business interest in detachable models driving growth......»»

Source:  EmarketerCategory: InternetAug 17th, 2017Related News

Article: Cuba Is on a Slow Crawl Toward Increased Internet Access

Cuba has taken some baby steps toward wider internet access, but the country’s telecom infrastructure lags, and the government closely monitors online content and behavior......»»

Source:  EmarketerCategory: InternetAug 17th, 2017Related News

Article: Data Feed for August 17, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetAug 17th, 2017Related News

Article: Apple Sets Sights on Original Content

Apple is opening its wallet for original video content for the first time, putting it into direct competition with players like Netflix, HBO and Hulu......»»

Source:  EmarketerCategory: InternetAug 17th, 2017Related News

Article: Facebook Expands Its Ecommerce Marketplace Across Europe

In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe......»»

Source:  EmarketerCategory: InternetAug 16th, 2017Related News

Article: Data Feed for August 16, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetAug 16th, 2017Related News

Article: The Native App May Be Killing the Mobile Web in Asia-Pacific

Way more mobile ads are reaching consumers in Asia-Pacific through apps than on the web. Data shows there’s no significant difference in consumer response between the delivery platforms......»»

Source:  EmarketerCategory: InternetAug 16th, 2017Related News

Article: Artificial Intelligence Is Strengthening LegalZoom"s Digital Radio Advertising Efforts

John Suh, CEO at LegalZoom, and Ryan Steelberg, president of audio analytics company Vertione One, describe how artificial intelligence can improve audio ad tracking......»»

Source:  EmarketerCategory: InternetAug 16th, 2017Related News

Article: Marketers Continue to Push Ahead to a More Holistic Attribution Practice

As companies look to a more holistic attribution practice that brings digital and offline data together, major challenges remain. They know a perfect, single solution doesn’t exist. And they don’t believe any vendor or media seller claimi.....»»

Source:  EmarketerCategory: InternetAug 16th, 2017Related News

Article: College Grads Have Nothing to Hide from Employers on Social Media

Students of higher ed aren’t worried about living their lives online—some even think social media might benefit their employment prospects......»»

Source:  EmarketerCategory: InternetAug 16th, 2017Related News

Article: Twitter"s Riding a Political Wave in Latin America

Latin America is home to Twitter’s second most active user base, and some of the world’s most socially active political leaders......»»

Source:  EmarketerCategory: InternetAug 15th, 2017Related News

Article: US Smartphone Users Have Little Love for Communication Apps

US smartphone users are less likely than their counterparts in Europe to use communication apps. WhatsApp may provide an example of why that’s the case......»»

Source:  EmarketerCategory: InternetAug 15th, 2017Related News

Article: Data Feed for August 15, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetAug 15th, 2017Related News

Article: Facebook, Google Challenged to Improve Ad Measurement Standards

One of the UK’s largest ad industry groups is calling on YouTube and Facebook to improve the brand safety, measurement and viewability of digital advertising on their platforms......»»

Source:  EmarketerCategory: InternetAug 15th, 2017Related News

Article: Out-Stream Video Is the Newest Driver of Programmatic Growth in Asia-Pacific

Rahul Vasudev, managing director of Asia-Pacific for programmatic marketing company MediaMath, talks about programmatic advertising in the region......»»

Source:  EmarketerCategory: InternetAug 14th, 2017Related News

Article: Advanced TV Continues to Build Momentum

Demand for addressable TV advertising has been steady, but may accelerate during the next couple of years. Superior ROI, and the potential for an expansion of both available addressable inventory and the number of households that can be reached could.....»»

Source:  EmarketerCategory: InternetAug 14th, 2017Related News

Article: Data Feed for August 14, 2017

A scan of new data from around the world.....»»

Source:  EmarketerCategory: InternetAug 14th, 2017Related News