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Article: B2B Marketers See Most Value in CRM tools

New data from Leadspace suggests that US B2B marketers are more likely to find CRM tools more valuable than social media marketing tools or web analytics......»»

Source:  EmarketerCategory: Internet4 hr. 13 min. ago Related News

Article: Mobile App, Video Ad Fraud Continue to Plague Buyers and Sellers

Shailin Dhar, founder and director of research at Method Media Intelligence, spoke with eMarketer's Lauren Fisher about how more sophisticated forms of ad fraud are hitting areas of high-value CPMs: video and mobile app environments......»»

Source:  EmarketerCategory: Internet4 hr. 13 min. ago Related News

Article: Executives Are Stepping Up on Personalized Marketing

Executives worldwide list personalized marketing as a top technology-driven strategy when it comes to meeting customers’ needs, according to data from Forbes Insights and Gap International......»»

Source:  EmarketerCategory: Internet4 hr. 13 min. ago Related News

Article: Amazon Expands OTT Channel Subscriptions to UK, Germany

Amazon has made its next move in the ongoing fight for SVOD users, letting Prime Video subscribers in the UK and Germany add individual TV channels to their service for additional monthly fees......»»

Source:  EmarketerCategory: Internet4 hr. 13 min. ago Related News

Article: Recommended Reading: May 24, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Alibaba unveils smart vehicle fleet; Facebook Live adds social chat features; and more......»»

Source:  EmarketerCategory: Internet4 hr. 13 min. ago Related News

Article: Listen In: Fact or Fiction—Are Millennials Penny-Pinchers?

Are millennials careful with their money or are they, as one critic put it, wasting their cash on avocado toast? eMarketer forecasting analyst Marcus Johnson and demographics specialist Mark Dolliver take a look at the data......»»

Source:  EmarketerCategory: Internet4 hr. 13 min. ago Related News

Article: What Other Markets Can Learn from India"s Emerging Fintech Sector

India’s radical move to eliminate large-denomination currency from its financial system has driven changes in the ways consumers pay for purchases, and now may have a ripple effect of increasing the portion of the population that uses financial.....»»

Source:  EmarketerCategory: Internet4 hr. 13 min. ago Related News

Newsroom: Instagram Audience in France Still Growing

Newsroom: Instagram Audience in France Still Growing.....»»

Source:  EmarketerCategory: Internet19 hr. 21 min. ago Related News

Article: Instagram Audience in France Still Growing

Nearly seven years after its launch, Instagram has yet to completely catch on with internet users in France. But usage has been growing by double digits annually and will continue to do so for the next few years......»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News

Article: Why Digital Is Not a Threat to the USPS

The United States Postal Service sees changes in consumer behavior and the rise of digital as an opportunity to innovate. The service’s director of product technology innovation explains why......»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News

Article: Apple Pay Makes a Play for the UK"s Mainstream

More than half of UK payment terminals can now process Apple Pay for purchases over £30 ($40.50), according to an Apple executive. Could the long anticipated surge in mobile payment use in the UK finally be at hand?.....»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News

Article: Recommended Reading: May 23, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon expands drone efforts in France; Spotify buys AI startup; and more......»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News

Article: Facebook"s Leaked Content Guidelines: What Marketers Should Know

A leaked document outlining the guidelines Facebook uses to monitor issues like violence and racism reveals how the company is trying to balance free expression and brand safety......»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News

Article: Listen In: Key Takeaways from the Upfronts

In the latest episode of eMarketer's "Behind the Numbers," analysts Paul Verna and Gerard Broussard and news editor Rimma Kats discuss key highlights from last week's Upfronts, as well as TV networks' approach of making digital advertisin.....»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News

Newsroom: Snapchat, Facebook Fuel AR Growth

Newsroom: Snapchat, Facebook Fuel AR Growth.....»»

Source:  EmarketerCategory: InternetMay 23rd, 2017Related News

Article: Snapchat, Facebook Fuel AR Growth

In 2017, 40.0 million people in the US will engage with some form of augmented reality at least monthly, up 30.2% over last year, according to eMarketer’s latest forecast. Much of AR’s growth will be fueled by Snapchat Lenses and Facebook.....»»

Source:  EmarketerCategory: InternetMay 22nd, 2017Related News

Article: Marketing in China: How to Connect with China"s Growing Tourist Population

Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China's outbound tourists, and why traditional media channels remain important in connecting with the cohort......»»

Source:  EmarketerCategory: InternetMay 22nd, 2017Related News

Article: Listen In: Understanding the Digital Market of French Canada

eMarketer's Paul Briggs joins the 'cast to talk about the unique characteristics of French Canada when it comes to digital usage. French Canada spends considerably less time online than the rest of the country. What's behind this digital.....»»

Source:  EmarketerCategory: InternetMay 22nd, 2017Related News

Article: eMarketer Scales Back Ad Spend Estimate for Brazil Amidst Economic Uncertainty

Total media ad outlays will grow 5.7% this year, while digital ad spend will rise 15.0%......»»

Source:  EmarketerCategory: InternetMay 22nd, 2017Related News

Article: Recommended Reading: May 22, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook Messenger unveils new look; WeChat, Apple battle over tips; and more......»»

Source:  EmarketerCategory: InternetMay 22nd, 2017Related News