Advertisements


Article: Social Media Ads Are Doing Their Job in India

Social media seems to be a useful marketing channel for advertisers in India. Recent data shows that more than 85% of smartphone users in the country click on social media ads......»»

Source:  EmarketerCategory: Internet14 hr. 27 min. ago Related News

Article: Recommended Reading: June 26, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: YouTube TV expands to more markets; Facebook brings anti-terror effort to UK; and more......»»

Source:  EmarketerCategory: Internet14 hr. 27 min. ago Related News

Article: As Ad Blocker Use Grows, Publishers Face New Challenges

Advertisers and publishers are under constant pressure to better target, deliver and track their messages to consumers. But many consumers feel bombarded by the ad experience. Here are some strategies that publishers are using to get around the probl.....»»

Source:  EmarketerCategory: Internet14 hr. 27 min. ago Related News

Article: Digital Nears Tipping Point for Daily Media Time in Western Europe

eMarketer expects that digital will draw the largest share of adults’ time spent with media in France and Germany for the first time in 2017. And in the UK, digital will come close to attracting a majority share of total media time......»»

Source:  EmarketerCategory: Internet14 hr. 27 min. ago Related News

Newsroom: eMarketer Estimates Show Twitter Leads Social Networks in Japan

Newsroom: eMarketer Estimates Show Twitter Leads Social Networks in Japan.....»»

Source:  EmarketerCategory: InternetJun 23rd, 2017Related News

Article: More Spending on Social Video Ads Is Planned

More marketers currently invest in video advertising on Facebook and YouTube than on Instagram and Twitter, but they’re increasing spending on all four social media platforms......»»

Source:  EmarketerCategory: InternetJun 23rd, 2017Related News

Article: Recommended Reading: June 23, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: McDonald’s taps Uber for UK deliveries; Snapchat acquires social map app Zenly; and more......»»

Source:  EmarketerCategory: InternetJun 23rd, 2017Related News

Article: Another Forecast Sees Pressures on UK Ad Market

For the second time in a week, a forecaster has lowered anticipated 2017 ad spending in the UK as doubt about the country’s economy and brand safety in the digital realm influence marketers’ investment considerations......»»

Source:  EmarketerCategory: InternetJun 23rd, 2017Related News

Article: eMarketer Estimates Show Twitter Leads Social Networks in Japan

Japan is home to one of the world’s largest Twitter audiences, which will total 25.1 million people this year, or 47.3% of the country’s social network user base, according to eMarketer’s latest forecast......»»

Source:  EmarketerCategory: InternetJun 22nd, 2017Related News

Article: Samsung Looks to Clear a Hurdle in the UK

Samsung expanded its new-to-the-UK mobile payments system to three more card issuers this week. Adoption looks likely to hinge on whether the company can convince the country’s consumers to overcome a distrust of handset makers as financial gat.....»»

Source:  EmarketerCategory: InternetJun 22nd, 2017Related News

Article: Recommended Reading: June 22, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Uber’s Kalanick is not the first to be ousted by his own company; Spotify adds Messenger playlists; and more......»»

Source:  EmarketerCategory: InternetJun 22nd, 2017Related News

Article: The Connected Car Opportunity

As connected, smart and self-driving vehicles become more common, they are changing the way consumers drive and how they think about mobility. These vehicles also have important implications for marketers seeking to use them as platforms for customer.....»»

Source:  EmarketerCategory: InternetJun 22nd, 2017Related News

Newsroom: eMarketer Celebrates Diversity and Inclusion

Newsroom: eMarketer Celebrates Diversity and Inclusion.....»»

Source:  EmarketerCategory: InternetJun 21st, 2017Related News

Newsroom: Mobile Drives Growth of Online Travel Bookings

Newsroom: Mobile Drives Growth of Online Travel Bookings.....»»

Source:  EmarketerCategory: InternetJun 21st, 2017Related News

Article: Mobile Drives Growth of Online Travel Bookings

As the summer travel season officially gets under way, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales i.....»»

Source:  EmarketerCategory: InternetJun 21st, 2017Related News

Article: Recommended Reading: June 21, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Amazon aims to simplify online shopping; Uber adds tipping feature; and more......»»

Source:  EmarketerCategory: InternetJun 21st, 2017Related News

Article: AR and VR Shipments, Along with Investment, Are on the Rise

While VR is more popular with consumers, AR technologies have the potential to transform commercial industries like healthcare......»»

Source:  EmarketerCategory: InternetJun 21st, 2017Related News

Article: Systems Integrators Are Delivering What Vendors Still Can"t

Tony Branda, chief data and analytics officer at mortgage lender Embrace Home Loans, discusses how the company chose the right partner to integrate and manage its marketing technology stack......»»

Source:  EmarketerCategory: InternetJun 21st, 2017Related News

Article: Hike Just Became India"s First Messaging App to Offer Digital Payments

India-based messaging service Hike this week became the first chat app in the country to offer its users a digital payment service. But the move also puts the company in direct competition with Paytm, perhaps the market’s leading fintech servic.....»»

Source:  EmarketerCategory: InternetJun 21st, 2017Related News

Article: Marketers Are Thinking Harder About Augmented Reality and Artificial Intelligence

Many marketers anticipate that technologies like augmented reality and artificial intelligence will affect their business in the next 12 months, more so than a year prior......»»

Source:  EmarketerCategory: InternetJun 21st, 2017Related News