Article: eMarketer Unveils Estimates for Native Ad Spending

Offering its first estimate of the size of the native advertising market, eMarketer said spending on native digital display ads will make up more than half of all digital display ad spending in the US this year......»»

Category: internetSource:  emarketerMar 21st, 2017

Article: Programmatic Ad Spending Soars in Finland

Programmatic digital display ad spending in Finland totaled €36.3 million ($40.3 million) in 2016, up 97% over 2015, comprising over a quarter of total digital display ad spending......»»

Category: internetSource:  emarketerRelated News4 hr. 41 min. ago

Article: Twitter Gains More Followers

Twitter’s latest quarterly results indicate the social network has found its footing once again. While revenues declined for the first time ever, the company added 9 million more users......»»

Category: internetSource:  emarketerRelated News4 hr. 41 min. ago

Article: Brands Recognize Realities of the Customer Journey

The store experience is a significant focus for retailers, which are looking to leverage digital tools and technologies to make in-store shopping more personalized and relevant......»»

Category: internetSource:  emarketerRelated News4 hr. 41 min. ago

Article: Four Insights from WeChat"s 2017 User and Business Ecosystem Report

WeChat’s dominance of the messaging app space in China should not be news to anyone. By the end of 2016, WeChat reported having 889.3 million monthly active users, a figure that puts the service—if not in the same league—at least in.....»»

Category: internetSource:  emarketerRelated News4 hr. 41 min. ago

Article: Recommended Reading: April 27, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: FCC chief lays out net neutrality plans; 24/7 live video is coming to Twitter; and more......»»

Category: internetSource:  emarketerRelated News4 hr. 41 min. ago

Article: UK Consumers Open Minded About Machine Learning

Machine learning takes the heavy lifting out of interpreting and responding to the vast swathes of digital data available in the world today. In Great Britain, consumers are already well aware of the applications of this type of technology, and many.....»»

Category: internetSource:  emarketerRelated News4 hr. 41 min. ago

Article: Personalized Advertising Gets Low Marks from UK Parents

Marketers seeking UK mothers online might want to think again when considering personalized or retargeted ads. A recent poll of UK users of online parent site Mumsnet showed respondents had little love for being pursued so directly......»»

Category: internetSource:  emarketerRelated News4 hr. 41 min. ago

Article: Marketing in China: Taking on Ad Fraud Gains New Urgency

Calvin Chan, COO of AdMaster, and Peiyu Ren, the advertising technology company's vice president of product, discuss the worsening digital ad fraud condition in China, and what all players—marketers, ad tech service providers and publishers.....»»

Category: internetSource:  emarketerRelated News4 hr. 41 min. ago

Worldwide and U.S. Application Management Services Forecast, 2017–2021

This IDC study presents forecasts of spending (customer expenditures) for the application management (AM) services market for 2017–2021. The research contained in this forecast includes advice to providers of AM services, an analysis of key market.....»»

Category: servicesSource:  idcRelated News7 hr. 49 min. ago

Japan IT Spending Forecast by Company Revenue, 2017−2020

This IDC study is a translation of the Japanese document IDC #JPJ41775317, which provides IT spending trends and forecasts by annual sales sizes. Annual sales sizes in FY15 (accounting year) are classified based on the following four revenue categori.....»»

Category: servicesSource:  idcRelated News7 hr. 49 min. ago

Cyprus IT Spending Survey, 2016

This IDC study presents the results of IDC's online survey of IT spending in Cyprus. The survey of private and public organizations was conducted in December 2016, with the aim of understanding IT investments for 2017 in different hardware, software,.....»»

Category: softwareSource:  idcRelated News7 hr. 57 min. ago

Samsung Electronics reports Q1 operating profit of $8.75B, up 48% YoY in line with estimates (Reuters)

Reuters: Samsung Electronics reports Q1 operating profit of $8.75B, up 48% YoY in line with estimates  —  Strong memory chip earnings propelled tech giant Samsung Electronics Co Ltd (005930.KS) to its best quarterly profit in more t.....»»

Category: topSource:  marketingvoxRelated News8 hr. 25 min. ago

New test assesses sperm function

New research validates the usefulness of a test that determines if sperm can capacitate, a process that allows them to fertilize an egg. The first article validates the underlying technology of the test, called the Cap-Score Sperm Function Test, and.....»»

Category: biomedSource:  sciencedailyRelated News11 hr. 48 min. ago

PayPal shares up 7% after better-than-expected earnings

 PayPal, the payments company, posted first quarter earnings results after the bell on Wednesday. After surpassing analyst estimates with an adjusted 44 cents per share, compared to the 41 cents that many were predicting, shares rose 7% in initi.....»»

Category: topSource:  techcrunchRelated News12 hr. 41 min. ago

White House unveils opening bid for "biggest tax cut"

The White House made its opening bid for what officials called the 'biggest tax cut' in U.S. history -- with cuts that would benefit businesses, the middle class and certain high-earning individuals......»»

Category: topSource:  autonewsRelated News13 hr. 17 min. ago

Navdy’s aftermarket HUD proves a big in-car upgrade

 In-car navigation and infotainment options now abound, and more vehicles are shipping with support for native vehicle smartphone software from Apple and Google. But these all still prove distracting, and take your eyes away from the roadway, if.....»»

Category: topSource:  techcrunchRelated News14 hr. 9 min. ago

Computer-generated ‘brain age’ estimates how much time you’ve got left

Researchers at Imperial College London have developed a machine learning algorithm that can look at people's “brain age" and use this to predict their lifespan. Here's how it works. The post Computer-generated ‘brain age’ estimates how.....»»

Category: topSource:  digitaltrendsRelated News14 hr. 57 min. ago

Here are some good cats and dogs who are working their summer haircuts

It's that time of year again. Temperatures are rising, the sun is spending a little more time outside, and pets everywhere are making the world more glamorous with their summer haircuts. Now, not all pets need a summer cut. Many shed naturally in the.....»»

Category: topSource:  mashableRelated News15 hr. 33 min. ago

AT&T lost nearly 200,000 subscribers in the first quarter of the year

AT&T announced that it missed quarterly revenue estimates as a result of lower hardware sales, customers who kept their phones for longer, and rival companies who offered various deals on unlimited data plans. The post AT&T lost nearly 200,000 subscr.....»»

Category: topSource:  digitaltrendsRelated News16 hr. 49 min. ago

Mobile now accounts for the majority of digital ad spending, according to IAB

 Digital ad revenue grew to $72.5 billion in 2016, up 22 percent from the year before. That’s according to the latest Internet Advertising Revenue Report from PricewaterhouseCoopers and the Interactive Advertising Bureau (a trade group fo.....»»

Category: topSource:  techcrunchRelated News17 hr. 9 min. ago